1. Acme Cruiser Campaign Presenter – Jill McIntyre, Hanover Ad Agency

2. Introduction  This presentation will cover the proposed target market for the Acme Cruiser, a description of the 30 second TV commercial, the print ads, and how the vintage theme will be carried throughout the ad campaign.

3. Target Market  Demographic – Women age 25-34 and 35-44. Women of color (African, Hispanic, and Asian Americans) – US Bicycle Market Trend Report found this market to have the most potential growth.  Geographic -Urban/Suburban Areas – existing bike lines;designated bike areas  Psychographic – Safety a priority, health conscious, and environmentally friendly  Behavioral – interested in health benefits and enjoyment of cycling. – local groups promote cycling and the benefits of cycling  Marketing. (1995). Compleat Lawyer, 12(2), 58-59. Retrieved March 20, 2015, from http://cfaresources.s3.amazonaws.com/Converted_PDF/RES- 0009432%20Market%20Segmentation.pdf

4. Print Advertisements Remember When – evokes the feelings they had riding their bike when they were younger Join Me – a catchy phrase that will stir the desire join others on a Cruiser and to get some exercise Photo: Vintage everyday. (2014, November 24). Retrieved March 16, 2015, from http://www.vintag.es/2014/11/22-interesting- 1950s-classic-photos-of.html

5. It’s Time It’s Time - Get on your Cruiser for fun and fitness Join Me – a catchy phrase that will stir the desire join others on a Cruiser and to get some exercise

6. TV Commercial The commercial will use subtle methods to promote the Acme Cruiser and to inform female cyclists that they will receive enjoyment, relaxation, health benefits and social support when they purchase the Cruiser. The commercial will create the desire to break out of their normal routine, to have fun and to Join. Photo - Moses, S. (2011, October 20). The Female Facts of Life. Retrieved April 2, 2015, from http://www.commutebybike.com/2011/10/20/the -female-facts-of-life/

7. Vintage Theme  Cruiser soared in popularity in 1950  Happy Decade  Development of advertising campaign  Consumer spending was up  Women were depicted in more advertisements in 1950’s and the ads were becoming more creative.  Many of the ad features will carry over to a modern ad

8. References  Acunzo, J. (2013, July 1). The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]. Retrieved March 18, 2015, from http://blog.hubspot.com/marketing/the-history-of-advertising-war-for-consumer- attention-slideshare  Edmondson, B. (2011). THE U.S. BICYCLE MARKET A Trend Overview. THE U.S. BICYCLE MARKET A Trend Overview, 1-10. Retrieved March 16, 2015, from http://cfaresources.s3.amazonaws.com/BA%20Communications/1%3A%20Advertise%20a %20Product%20or%20Service/advertise_proj2_datareport.pdf  Marketing. (1995). Compleat Lawyer, 12(2), 58-59. Retrieved March 20, 2015, from http://cfaresources.s3.amazonaws.com/Converted_PDF/RES- 0009432%20Market%20Segmentation.pdf  Moses, S. (2011, October 20). The Female Facts of Life. Retrieved April 2, 2015, from http://www.commutebybike.com/2011/10/20/the-female-facts-of-life/  Program promotes biking for Hispanics, Latinos | Bicycle Ambassador Program. (2015, January 26). Retrieved March 20, 2015, from http://bicycleambassadorprogram.org/2015/01/26/program-promotes-biking-for- hispanics-latinos/  Vintage everyday. (2014, November 24). Retrieved March 16, 2015, from http://www.vintag.es/2014/11/22-interesting-1950s-classic-photos-of.html