1. Video Products Study report Willas-Array Electronics (Holdings) Limited Sep. 2006 威雅利電子 ( 集團 ) 有限公司

2. Agenda Block Diagram –LCDTVLCDTV –DSTBDSTB –DTVDTV AKM Products NJRC Products muRata Products –TVTV –TunerTuner Intersil Products Vishay Products ValenceTech Products STM Products –TVTV –DSTBDSTB Coulomb Products Serit Products –TunerTuner

3. Panel Audio Processor Audio Amplifier Audio SW NiCAM BTSC EIA-J Speaker HeadPhone RF IF OSC RF SIF / VIF MemoryFLASH POWER IC DVI HDMI Video SW ADC / Video decoder I/P De-interlacer Scalar Color management MCU Teletext C.C. Main IC LCDTV Passive Components Back

4. STM7710 EMILMI FMI TSin2 Analog HD Audio Audio Buffers D1 USB2.0 TSin0 TS UART IR RX LEDsIR Analog SD PIOs PC- VGA DDR PCM-in SPDIF Digital video- out Video Buffers Video Buffers I2CI2C HDMI DDRFlash Serial I/O Interface External I 2 C Interface 16Bit Video Plug-in Module SINGLE PCMCIA SLOT (Cable Card or DVB-CI CAM) OOB Digital tuner STV0370 High Definition DSTB Passive Components Back

5. Audio Decoder DTV Tuner Passive Components Back

6. AKM  Audio Decoder  AK4388 (2CH, 192kHz)  Popular used in HDMI Input to convert Digital Signal to Analog Signal and then pass into Analog Audio Processor such as NJW1173, NJW1144, NJW1180, etc.  Major competitor : CS4334 (Cirrus Logic)  Audio Encoder  AK5358A (2CH, 128kHz)  It would be used in the design having Digital Audio Processor/Audio Delay or Highly Integrated Scalar which include Digital Audio Processing such as Zoran, MTK, etc.  Higher opportunity on DTV Design  Major competitor : CS5340 (Cirrus Logic)

7. AKM  Audio Codec  AK4682 (Include Audio Switch), AK4555 (Generic Codec)  Cost down/Space Saving choice if the design is required to have Audio ADC & DAC  Main Advantage : 8 Stereo Inputs Selector & Digital Volume Control (AK4682)  Major competitor : CE2826 (CEI)  Audio Digital Interface Receiver/Transmitter (DIR/DIT)  AK4113, AK4114  It would be used in the TV with SPDIF In/Out  Main Feature: Audio Format Detection (Non-PCM, DTS-CD, etc)  Higher opportunity on DTV Design

8. AKM  Advanced Audio Codec  AK4683 (Include DIR/DIT)  More Cost effective choice as the design is required to have Audio Codec & Digital Audio Interface  Famous Design in DTV (AK4683 + NJW1173)  Major competitor : MSP34xx(Micronas), SGTV5800(Sigmatel)  BTSC Decoder  AK4140 (Audio ADC + BTSC Decode)  Focus on US Market (Standard is similar to Europe Nicam)  Main Advantage : Full Digital Process (Good Performance)  SCART Switch  AK4702/3/4  Focus on Europe Market with SCART Connector Back

9. NJRC  Audio Processor (BBE, SRS, Eala)  Sound Enhancement SRS Processor See also ValenceTech

10. NJRC  Audio Processor (BBE, SRS, Eala)  Sound Enhancement SRS Processor See also ValenceTech

11. NJRC  Headphone Amplifier  NJM2768/69A  Specially used in the design with ext. headphone required  NJM2777/NJM1109  Good for the design with Picture-In-Picture  Audio Selector  Sometimes, LCDTV require to have more Audio Input (more than 8 inputs)  NJW1110 (9 Stereo Inputs,3 Outputs with Input Gain Adj.)  Video Amplifier  NJM2566  Ambient Light Sensor (Analog Output)  NJL7502  Low Cost one which can be also used in Digital Camera.  See also Vishay Product/Intersil Product See also Vishay Product/Intersil Product Back

12. muRata  Chip Ferrite Bead  BLM Series for use in HDMI  BLM18A/B Series on LVDS Connection  Chip Common Mode Choke Coils  DLP11S, DLP2AD, DLW21H Series for HDMI Use  DLM11G, DLM2HG Series for Audio Use  Chip EMI Filter  NFW31S, NFL21S Series  Used in Video Port such as CVBS, S-Video, RGB, etc for EMI Filtering

13. muRata  NTC Thermistor  NCP Series on LCD Controller to monitor the temperature  Trimmer Potentiometers  PVZ2, PVZ3 Series for Screen Tuning with LCD Controller  Chip Multilayer Delay Line  LDH Series for Timing Adjustment

14. muRata  Tuner  SUMUDDJ Series (ISDB-T Segment Tuner & Demodulator)  TUMUDT-D Series  TUMUDT-F Series (built-in SAW Filter)  TUMUDT-V Series (with Analog Demodulator)  TUMUDF Series  Tuner Inside : Chip Coils, Saw Filter, Trimmer Potentiometers, Chip Multilayer Hybrid Balum, Chip Multilayer LC Filters in the Tuner Part Tuner Module See also Serit Back

15. Intersil  Video Amplifier  EL2480, EL2250  Good for DSTB to have better Video Output in High Definition Video Approach  Light Ambient Sensor (Digital Output)  ISL29001  Popular to use in High End Model which to control the brightness of LCDTV based on the environment  See also Vishay Product/NJRC Product See also Vishay Product/NJRC Product  Real Time Clock  ISL1208  It’s required to have it as more & more design have Video Recording Feature in the TV or DSTB Back

16. Vishay  Ambient Light Sensor  TEMT6000  It’s used to monitor the brightness of LCD according to the environment.  See also Intersil Products/NJRC Product See also Intersil Products/NJRC Product  Rectifier  SBYV Series, BYW Series  Most likely focus on SMPS Part.

17. Vishay  Tantalum Capacitors  10V, 16V should be the main usage.  293D, 593D, 595D Series  Diode  Zener, Schottky should be having some opportunity on TV Products. Back

18. ValenceTech  SRS Technologies Audio Processors  AP8600 (SRS 3D Enhancement)  AP8105 (SRS Dialog Clarity Enhancement)  AP8111 (SRS TruBass)  AP8202 (SRS WOW)  AP8206, AP8306 (SRS TruSurround XT) Other Audio Processor Go to NJRC Back

19. STM  Digital TV Processor  STD2000 (Single-chip iDTV Processor)  STV2310 (Multistandard Digital TV/VCR Output Scalar)  One of the DTV Solution in the market  AV Selector  STV6618 (Double Scart Video Switch)  STV6688 (Video Switch 4 Inputs, 1 Output)  TEA6420, TEA6422 (Audio Switch)

20. STM  Analog Video Processor  STV223x/4x (NTSC/PAL Single Chip TV Processor)  Popular used in Analog TV  Audio Processor  STV82xx (Multistandard TV Audio Processor)  STV82x8 (BTSC Decoder)  Teletext & VPS Decoder  STV5348 (Used in US Market)

21. STM  MPEG Decoder  STI51xx, STI77xx  Digital Demodulator (Tuner Chip)  STV0288, STV036x  Scart Switch  STV6411/2/3 (Double Scart Switch)  Video Buffer  STV6432/3/4/5/6  Good for the Video Quality in STB/DVD Back

22. Coulomb  HDMI Connector  HDMI approved  Varied models to fulfill different requirements  Main used in DVD Player, HDSTB & LCDTV.  HDMI Cable  HDMI approved  1~5 m Cable should be common length in the market  Bundling sell to Consumer Manufacturers in very often. Back

23. Serit  Tuner  ATSC Tuner  SP4225  Mainly used in ATSC Receiving for US Market  DVB-S Tuner  SP8128 Tuner Components : See also muRata See also STM Back

24. Thank you!