2.  Lots of “buzz” surrounding environmentalism  Companies doing ‘energy audits’  Companies selling “green” products  No one is providing a comprehensive lifestyle-shift solution to consumers 2

3.  Barriers: Information overload Busy lifestyle No known starting point  Solution: Let us come “green” your home and your life 3

4.  Green Audit  Focus can be on health, energy, environment  Provides information  Consultation  Government incentives (according to customer’s area of residence)  Provides SOLUTIONS  Customizable 4

5.  Consumers with specific health concerns (ie. Respiratory problems)  Consumers with health-sensitivity (ie. w/ children; seniors) 5

6.  All consumers are interested in cost-savings!  Solutions can vary from simple base level to comprehensive higher level  Dependent on customer’s wants and commitment level 6

7.  Consumers with environmental agenda  Tangible solutions within the home  Connection to specific programs and community groups 7

8.  Use popular networking tools for promotion  EXAMPLE: In what city/neighborhood are we “greening” today?  EXAMPLE: Contest to create buzz 8

9.  Overcomes barriers to consumer inaction  Makes changes for customers, and gives them achievable, actionable items  Comprehensive solutions provider 9