1. Recruiting The Right Kind of People

2. Recruitment Overview Purpose For Growth A Plan: SWOT Analysis
Be SMART About It
Who To Recruit & How
Retention & Engagement
Additional Resources

3. Purpose For Growth Sustainability
Members are the lifeline of your club. In order to survive and thrive, there should be a growth plan comprised of recruitment and retention strategies to keep up with your club’s attrition rate (there are some examples to help your club plan for the future).
Avoid Burn Out
When you have the same members producing the same work, eventually they will feel burnt out. Having more members will give you the opportunity to delegate tasks to help lighten up with the work load.

4. Purpose For Growth Competitive Edge
The more members in your club, the more resources your club will have to help stay competitive. Opposed to two members on your marketing team, you have 5 to help promote your event.
Example: it was easy to raise a few bucks at your community’s Great Strides Walk. Nowadays, every charity has their annual walk, thus shrinking the amount of funds we raise.

5. A Plan: SWOT
SWOT is an analysis tool to help your club identify the strengths, weakness, opportunities and threats. Once you identify what or who they are, you can put a plan into action!
Internal: strengths & weaknesses within the club
External: opportunities and threats in your community
Strengths:
We have identified the need for growth and created some projects to attract young professionals
Weakness:
We have identified our meetings are very structured and will revise to provide greater flexibility
Opportunity:
The colleges in our town have a strong volunteer program. Annual enrollment of >250 students
Threats:
We have identified another service club in our town competing for the same resources

6. Be SMART About It SMART is a tool to help the club set a goal.
Specific
Measureable
Attainable
Relevant
Time bound

7. Be SMART About It Be SPECIFIC
Define who you want in your club: youths, young professionals, young family, executives or boomers
Specify a number or percentage of growth within your club
Specify a number or percentage of projects or fundraisers you want to achieve

8. Be SMART About It Achieving your recruitment goal
Be MEASURABLE
Achieving your recruitment goal
Adding two additional event over the summer months
Increasing funds at our annual fundraiser
Achieving member’s overall satisfaction
Increasing community profile by building a new partnership with the local newspaper
We want to increase our online profile by 50% or achieve 1,000 impressions by first quarter

9. Be SMART About It
Be ATTAINABLE
We want to recruit one new member by the first quarter and five new members by the end of the Kin year
We want to create two community events by the summer; we will encourage 2 new and 1season members co-chair this project
We want the entire club to be included in our annual fundraiser, this will help encourage empowerment, leadership; foster member satisfaction; retaining our members

10. Be SMART About It
Be RELEVANT
The community changes, what worked in the 1920s will no longer be relevant in 2012
Conduct a community assessment to help identify the needs of your community
Provide accessibility: update your website with current contents about your club, club activities – service projects, fundraisers and how prospects can help
Survey your members to identify if your events are relevant, fun or meet the needs o f your community

11. Be SMART About It
Be TIME BOUND
Attaching a time line to each task will help you and your club stay on track
We want to recruit 5 members by mid year
We want to raise $5,000 at this year’s Great Strides Walk
We want to increase our donation by 50% towards HREF
We want to increase our community profile by developing one signature event in 2 years

12. Who To Recruit & How? Identity who you want in your club
– be specific with your target market
Understand their characteristics
– help fulfil their needs and bridge the volunteer gap
Positioning your club to attract like minded people

13. Who To Recruit & How? Youths
Characteristics: career focused, flexible, open to new ideas,
energetic, enthusiastic, technology savvy, enjoy team camaraderie &
required mandatory volunteer hours
Provide clear job description – this will help fulfill the ‘tell me what I need to do”
Position your current younger members to be the fore front of your club as youths attract other youths
Provide transactional volunteer opportunities (one day events)
Build a strong positive community awareness – the more positive word of mouth within your community, the easier it is to recruit (for all ages)
Promote your events, fundraisers and recruitment opportunities through sporting arenas, community centres, libraries, local hang-out, theatres, malls, website & social media

14. Young Professionals or Executives
Who To Recruit & How?
Young Professionals or Executives
Characteristics: result driven, seek leadership development, require
structured meetings, measure progress & see volunteerism as a
hobby
Provide opportunities to learn new skills or re-enforce skills they already have – i.e. speaking in public with confidence
Provide opportunities to build leadership throughout Kin
Provide volunteer opportunities to sit on various committees
Provide meaningful engagement with other companies & networks to help expand their professional means
Promote your events, fundraisers and recruitment opportunities through local business bureaus, business associations, social network, LinkedIn, business lunch & learn, trade shows, golf course & sporting events

15. Who To Recruit & How? Families
Characteristics: juggle multiple schedules, teaching values, family
cohesion, multi-tasker, result driven & resourceful
Provide flexibility to help alleviate their challenging schedule
Encourage service projects that are vested for the future – i.e. children playground, sponsor free swim at local public pool, donate funds to school bursary/scholarships
Promote children or family friendly events or socials
Provide transactional volunteer opportunities for the Kin kids to fulfil their service hours
Build a strong positive partnership with the schools in the community
Promote your events, fundraisers and recruitment opportunities through sporting arenas, community centres, libraries, parent associations, parent publications, community family events, day care centres, indoor play gyms & website

16. Who To Recruit & How? Boomers
Characteristics: leaders, looking for meaningful engagements,
making a difference/impact, loyal, independent & confident
Position your club to making a difference in your community – i.e. raising money to restore the public picnic area at the local zoo where family can visit, sit and enjoy family day
Provide opportunities or projects where they can work independently to foster strong sense of ownership
Provide opportunities to mentor new members
Promote your events, fundraisers and recruitment opportunities through golf courses, fitness centres, travel agencies, heath care offices, alumni associations, sporting arenas, leisure trade shows, website, direct mail & personal invitations

17. Retention & Engagement
Recruitment and retention go hand in hand. For the most part, the
retention phase is a 3 year journey – perhaps the longest phase during
the growth of your club. Now, the questions are “what do we do
with the new recruits?” and “how do we keep them engaged?”.
Here are some strategies to keep your members happy, healthy &
engaged!
RESPECT! Whether it’s family, work or Kin, always be respectful.
Keep the eyes on the prise! Stay driven by the club’s goals. Focus on the projects and activities that have a direct impact to your community.

18. Retention & Engagement
Empowerment! Allow the opportunity for new members to share & implement new ideas towards projects, activities, socials etc.
Mentor New Leaders! When devising a committee for projects, assign new members with seasoned members. This will help new members to learn, grow and gain confidence. Also gives an added advantage for the seasoned member to gain mentorship skills.
Have Fun! Incorporate ice breakers, games, quizzes or team building activates at the beginning of the meeting. The day before your big signature event, include a team huddle and phrase all your club members for their hard work and dedication. Remember, there’s always room for fun in all aspects of Kin.

19. Retention & Engagement
Recognition & Awards! There are opportunities for new members to grow, learn and apply their knowledge towards personal or professional endeavours. All it takes is some guidance and mentorship to help get them there. Refer to the Kin Canada website for a listing of awards & recognition programs the new members are eligible for.
Lock Up The Unwanted Behaviour! Discourage cliques, bullying and negative attitude walking into your club. Be mindful that personality clashes are inevitable and there are resolutions, tools and people to help mediate any issues. Contact your DMD, DG and HQ for assistance.

20. Additional Resources Club Membership Director Zone Membership Director
Here is a list of people who are here to assist you with your recruitment
and retention plan, strategy, tips and advises to help you and your club
become successful, thriving and healthy!
Club Membership Director
Zone Membership Director
District Membership Director
Deputy Governors
The National Membership Committee
National Headquarters & Member Relations Coordinator

21. Additional Resources Healthy Club Tool Kit (the Kit)
Here is a list of tools that are useful and may help with your recruitment
and retention plan, strategy & tips to help you and your club
stay active, healthy and happy!
Healthy Club Tool Kit (the Kit)
National Award & Recognition Program
National Service Resource for new service, events & fundraising ideas
Kin Canada Website
District Website
Various leadership training seminars