1. User-Centered Design Mumin Yu

2. Who I am What I do

3. ๏ Principle consultant and founder of Userxing Co., Ltd. ๏ Working group members of UI Gathering About Me

4. Past Experience ๏ Manager of user experience dept. & user experience researcher, BenQ (1.5 years) ๏ Interaction designer & usability specialist, BenQ (2 years) ๏ Interaction designer & developer, Inhance Digital Corp. (4 years) ๏ MA, Immersive Mediated Environment, Indiana University Bloomington ๏ BA, Journalism, National Chengchi University

5. ๏ Interest in people ๏ Skills to interact with people Connecting Dots

6. ๏ Userxing Co., Ltd. ๏ Founded in May 2008 ๏ Based in Taipei ๏ 3 Consultants About USER XING

7. “User-centered design (UCD) is an approach to design that grounds the process in information about the people who will use the product. UCD processes focus on users through the planning, design and development of a product.” - Usability Professional’s Association (UPA)

8. UCD Key Principles ๏ An Early Focus on Users and Tasks ๏ Empirical Measurement of Product Usage ๏ Iterative Design ๏ - Jeffrey Rubin, Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests

9. IMMERSE & UNDERSTAND PROTOTYPE insights, patterns, frameworks, guidelines stories, mockups, prototypes, product - Marc Rettig, Design For Life, User Friendly 2009 UCD Process Summarized

10. Major Services Design ResearchUsability Evaluation ๏ Find needs ๏ Find problems ๏ Before design ๏ After design ๏ Field study / lab study ๏ User test / expert review

11. Other Services Concept DesignInterface Redesign Include needs ๏ Solve problems ๏ After design research ๏ After usability evaluation

12. Works ๏ Mobile phone comparative usability test ๏ Computer server comparative usability test ๏ Location-based service usability test ๏ Personal computer usability test ๏ Personal computer user research phrase I & II ๏ Service design user research ๏ Web service usability test

13. ๏M๏May 2008 ๏6๏6 devices ๏3๏36 participants ๏R๏Recruitment ๏F๏Facility ๏M๏Moderation ๏R๏Report Mobile Phone Comparative Usability Test

14. ๏O๏October 2008 ๏2๏2 devices ๏1๏10 participants ๏R๏Recruitment ๏F๏Facility ๏M๏Moderation (part of) Computer Server Comparative Usability Test

15. ๏N๏November 2008 ๏1๏1 devices ๏2๏24 participants ๏S๏Script ๏R๏Recruitment & Facility ๏M๏Moderation ๏R๏Report Location-Based Service Usability Test

16. ๏J๏June 2009 ๏2๏2 devices ๏8๏8 participants ๏R๏Recruitment ๏F๏Facility ๏M๏Moderation ๏R๏Report Personal Computer Usability Test

17. ๏A๏Aug 2009 ๏1๏1 devices ๏2๏24 participants ๏S๏Script ๏R๏Recruitment ๏M๏Moderation ๏R๏Report Personal Computer User Research Phrase I

18. ๏O๏Oct 2009 ๏4๏4 devices ๏6๏6 participants ๏S๏Script ๏R๏Recruitment ๏M๏Moderation ๏R๏Report Personal Computer User Research Phrase II

19. ๏O๏Oct 2009 ๏1๏1 design ๏3๏34 participants ๏S๏Script ๏M๏Moderation ๏R๏Report Service Design User Research

20. ๏N๏Nov 2009 ๏1๏1 website ๏1๏12 participants ๏S๏Script ๏M๏Moderation ๏R๏Report Web Service User Test

21. Client

23. UI Gathering December Event 12/19 Party “Making Connections” NY Bagel Neihu

24. Thank you!

25. PlanningRecruitingTestingAnalyzingReporting

26. ❷ Contextual Inquiry ❻ Deep Hanging-out ❶ ❷ ❸ ❹ ❺ ❻ Ask See Individual Group ❶ Interview ❸ Shadowing ❹ Focus Group ❺ Video Observation