1. Your body. Your soul. Your Rituals.

2. Target audience
Women & Men.
15 – 55 years.
Critical persons.
Relax.
Combination home and body.

3. Combination home and body

4. Brand image
Luxurious product.
Payable.
Relax your body.
Nature.
Happiness.
Authentic Eastern Rituals.

5. Name
Before 2003:
Unilever.
Since 2003:
Raymond Cloosterman,
The name Rituals.

6. Rituals home & body cosmetics
name
Rituals home & body cosmetics
Ordinary actions:
take a shower,
put on make-up,
rub in your body, …
=> Create your own rituals.

7. name
Based on Authentic Eastern Rituals:
Samurai secret cream,
Pure Beauty,
Fujiyamashowerfoam.

8. Dior-feeling with a lower price:
Positioning
Massclusivity.
Dior-feeling with a lower price:
The same for less.
Above the mass-brands of the cosmetics:
As example: Body Shop.
No advertisement:
Word-of-mouth advertising.

9. positioning Famous people: Madonna, Cameron Diaz, Celine Dion,
Oprah Winfrey,
Sharon Stone, …

10. The use of materials are:
Packaging
The use of materials are:
natural,
not harmful to the environment.
Products are packed once.
The present-boxes are made of carton.

11. Products are divided in different colors:
Packaging
Products are divided in different colors:
green: Tao (relax),
white: Sakura (new beginning),

12. Packaging bleu: Tatsu (the sign of the dragon),
brown: Hammam (purify body and mind),
pink: Ayurveda (balance body, mind and soul).

13. Your body. Your soul. Your Rituals
Slogan
Your body. Your soul. Your Rituals
Take care of your body:
bathfoam,
bodymilk,
parfum, …
Relax.
Make it your ritual.

14. The shop

15. Your body. Your soul. Your Rituals
The END
Nature
Relax
Rituals
Make it yours
Love your body