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Sprinter Dealer Meeting Sprinter Certified Pre-Owned Warranty & Pre-Paid Maintenance Programs Niles Barlow December 1, 2009
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Slide 2 MY2010 Sprinter Certified Pre-Owned Warranties One year / 72,000 mile CPO Base Warranty Up to 2 Additional Years / 100k Mile Extended limited Warranty Coverage 5 Prior Model Year / 72K mile Eligibility No Deductibles CPO Base and Extended Limited Warranty Powertrain Component Coverage CARFAX Vehicle History Report 24-Hour Roadside Assistance ELW Available through Base Period ELW Cancelable up to Inception Transferable between Private Parties 7-Day/ 500 Mile Exchange Policy (not valid in all states) CPO Program Highlights
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Slide 3 Eligibility and Certification Eligibility for the CPO Program: Less than 5 Model Years Less than 72,000 total accumulated Miles No Identifiable Structural Damage No TMU – True Mileage Unknown No VMI Discrepancy is present No CARFAX Vehicle History Report Issues Additional Sources of Eligible Vehicles Participating Mercedes-Benz Dealers: May acquire eligible MB and Dodge vehicles for CPO Certification Participating Freightliner Dealers: May acquire eligible Freightliner and Dodge vehicles for CPO Certification
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Slide 4 Covered Components ENGINE Engine block, cylinder head(s), cylinder head gasket(s), all internally lubricated parts, including internally lubricated seals and gaskets, intake and exhaust manifolds, timing chain cover, flywheel, flex-plate, vibration damper (harmonic balancer), coolant pump, turbocharger, supercharger, belt tensioners, injection pump, control module and motor mounts. TRANSMISSION Transmission case, control modules, all internally lubricated parts including internally lubricated seals and gaskets, valve body, automatic transmission lines, torque converter, modulator control valve, control pressure cable, shift linkages. REAR AXLE Rear axle center section and all internally lubricated parts, including internally lubricated seals and gaskets, axle side shafts, drive shaft, drive shaft center bearing, drive shaft flex-disc assembly, rear axle shaft bearings and hubs. AUDIO SYSTEMS Head unit (Radio, AM/FM/Weatherband), Speakers, Antenna Motor, Audio amplification system, CD player and changer installed by factory or authorized Mercedes-Benz Dealer using approved components. COOLING SYSTEM Thermostat, radiator, fan clutch, engine fan, coolant expansion tank, transmission and engine oil coolers as well as the metal lines and fittings. CLIMATE CONTROL A/C compressor and clutch, receiver/drier bottle, refrigerant hoses and connections, evaporator, expansion valve, condenser, rear vent control cable, vacuum and stepper actuators, all vacuum valves and elements, auxiliary cooling pump, cold engine lock- out switch, temperature selector wheel, servo unit, mono valve, dual valve, switch- over valve, heater core and heater housing assembly.
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Slide 5 Inspection and Reconditioning Inspection and Certification Vehicle Appraisal Vehicle Certification “Stoppers” More than 5MYs / 72K Miles Warranty History Discrepancy Not Originally sold and Distributed in U.S. TMU – True Mileage Unknown Identifiable Structural Damage Acquisitions through Netstar 126-Point Technical Inspection Process Inspection & Certification Report (ICR) Online Application via Sprinter Tec Info Base CPO Warranty applied at DDR Mechanical StandardsAppearance Standards
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Slide 6 MY2010 Sprinter Pre- Paid Maintenance Programs Synthetic motor oil change and filter replacement Cabin dust /combination filter replacement Air filter replacement Brake fluid change Fluid levels check and correction Tire inflation check and correction Brake pads (front/rear) inspection Reset maintenance counter Automatic transmission fluid and filter change PPM Program Features CPO – 3 years / 30K miles A/B/A Services (10K Mile Service Internals) New Vehicles - 3 yrs/30K miles - A/B/A Services (10K Mile service Internals) Competitive Pricing TBD
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Slide 7 Marketing and Point-of-Sale for Freightliner and Mercedes-Benz Dealers Sprinter CPO Extended Limited Warranties Competitively Priced (being determined) Point-of-Sale Materials Banners and Brochures Dealer Kit Arriving early January 2010 Showroom Banner Service & Warranty Booklets Extended Limited Warranty Brochures Customer Brochures Price Schedules
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Slide 8 Marketing and Point-of-Sale for Freightliner and Mercedes-Benz Dealers Banners, Posters & Brochures
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Slide 9 MBCPO.com – CPO Dealer Portal To place orders for additional POS materials access www.mbcpo.comwww.mbcpo.com Login to www.mbcpo.com > Register as a new userwww.mbcpo.com Your account will be setup within one business day Call (866)238-2687 with any questions A Customer Representative will be there to help Orders may be placed starting January 5, 2010
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Slide 10 Pre-Owned Operations Contacts Pre-Owned Operations Warranty Team 877-202- 6262 Contact for all: New Vehicle ELW Issues CPO Program Guidance MBCPO Base & ELW Pre-Paid Maintenance Acquisition & DDR Issues Inspection and Certification Report (ICR) Issues Regional Commercial Vehicle Contacts Northeast: Stephen Langelotti 573-331-5423Western:Matt Barrett 925- 997-4378 Southern: James Horman 904-443-2125Central:Don Yoakem 847- 384-4644
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Slide 11 Eligibility Highlights for both Freightliner & Mercedes-Benz Dealership Personnel Employees eligible for DEPP: Full-time dealership employees properly registered at “The Learning Link” – learn.mbusa.com Successful completion of any required Certification Training where applicable Benefits of DEPP: Discounted Lease/APR offerings on select MB models Eligible for two control numbers annually for same household/same name family members Handling fee of $750 is paid by MBUSA to the selling MB dealer for proper handling of the transaction; selling MB dealer receives full retail credit Individual Dealers set their own prices. Any Dealer, Freightliner or Mercedes-Benz may elect not to participate in this offering. December DEPP Offers Dealership Employee Purchase Program (DEPP)
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ELW and PPM New Sprinters After-Sales Business Development 12/1/09
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Slide 13 Sprinter Extended Limited Warranty (ELW) Protection that goes beyond the ordinary Mercedes-Benz Extended Limited Warranty Key benefits Keeps new customer segment loyal to dealer network Generates incremental Genuine MB parts sales Supports Customer Satisfaction initiatives Program overview Up to 2 additional yrs/100k mile limited warranty May be purchased at any time during the new vehicle warranty Basic powertrain No deductibles Marketing plan Pricing to be market competitive Point of sale marketing materials will be developed Customer and dealer brochures
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Slide 14 Sprinter Prepaid Maintenance (PPM) Sensible planning for the road ahead Mercedes-Benz Prepaid Maintenance Key benefits Builds strong, long-term customer relationships Increases after-sales customer pay sales opportunities Increases customer loyalty Program overview 3 yrs/30K mile coverage @ 10,000 mi intervals A/B/A services Pricing under development Marketing plan Aggressive marketing campaign Introductory price discount Launch with "$25 discount towards purchase of a PPM" promotion Synthetic motor oil change and filter replacement Cabin dust /combination filter replacement Air filter replacement Brake fluid change Automatic transmission fluid and filter change Fluid levels check and correction Tire inflation check and correction Brake pads (front/rear) inspection Reset maintenance counter
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