1. Vision-John McGonegal Personal Marketing Plan  A. Vision a. Strategic Intent My ultimate goal would be to become a vice president of a company in the mortgage industry. b. The company that I would want to work for is Wells Fargo, becoming the V.P. of Sales.

2. Marketing Summary-John McGonegal Personal Marketing Plan  B. Marketing Summary a. SWOT Analysis Strengths-proactive, coaching mentality, aggressive, detail oriented. Weaknesses-jump the gun, time management, not delegating enough. Opportunities-upward mobility, increase knowledge, attain corporate goals. Threats-large organization, competitive environment, many other candidates.

3. Competition-John McGonegal Personal Marketing Plan B. Competition-Professional candidates with years of mid to upper level management experience along with an MBA degree. Pricing-their pricing will probably be in the 70- 90 thousand per year salary, also looking for bonuses around 5-10 basis points on their teams production. Product-will be a mid to upper level managerial level position.

4. Competition-John McGonegal Personal Marketing Plan Promotion-all candidates will be promoting their successful past experiences and achievements. Place-all of the candidates will be located in the southeast U.S. Due to the current economy, most will be willing to move to achieve the position within the larger mortgage company that has survived the market up to this point.

5. Core Competency-John McGonegal Personal Marketing Plan C. Core Competency-To learn the core decision making strategies that upper management uses, along with the analytical systems that they use to make critical decisions.

6. Target Markets-John McGonegal Personal Marketing Plan C. Target Markets * Industry-Financial Services * Demographic-large well established organization. * Culture-an aggressive company. * Three firms-Wells Fargo, Chase, Credit Suisse. *Three Reasons: 1. Large well established companies. 2. Plenty of capital to support them. 3. Room for career advancement.

7. Positioning Statement-John McGonegal Personal Marketing Plan D. Positioning Statement-I have proven success in running sales teams. I also have experience in coaching and mentoring teams to achieve team goals. I have built teams in different states in the eastern U.S. I also have proven successes in increasing production in my sales teams and even setting production records. I also have experience in evaluating new sales areas and how many sales people to put into each area.

8. Positioning Statement-John McGonegal Personal Marketing Plan  Ability to coach teams to higher production.  Ability to generate new areas for production  A detailed oriented manager who pushes for the perfect sales team.  An aggressive sales manager that likes to set sales records.

9. Marketing Mix-John McGonegal Personal Marketing Plan E. Marketing Mix Product-I offer over 10 years experience as a regional manager in the financial industries. I will be able to use past experiences to help make decisions in the current position. I have developed training programs for 2 previous companies and always been involved in training account executives. My past experience will help me evaluate current training methods and implement possible improvements.

10. Marketing Mix-John McGonegal Personal Marketing Plan  In my previous roles as a Regional Manager, I have lead teams to record production in minimal amounts of time. This will allow me to take a team and help increase production within a short amount of time. I have previously been highly involved in networking which will allow me to have business contacts immediately. I have organized tradeshows and implemented scheduling for the shows. This knowledge will help me to identify shows that will show potential business growth for the new organization.

11. Marketing Mix-John McGonegal Personal Marketing Plan  I am working on obtaining my MBA. This will allow me to bring new marketing strategies to the new company. This will also allow me to be more efficient in evaluating business decisions with the models that I have experienced.  Place  Direct Channels-I will email different corporations human resource departments directly along with going directly to different organizations human resource departments in person to apply for a position.

12. Marketing Mix-John McGonegal Personal Marketing Plan  I will utilize a couple of recruiters that I have previously worked with in job searches and I will also use Linked In, since I have a vast network of industry professionals that may be able to refer me to positions as my indirect channels.  Geographical-I wish to try to stay in the Southeast U.S. since that is where most of my experience has been located.

13. Marketing Mix-John McGonegal Personal Marketing Plan  Promotion  First-I will contact all business acquaintances that I have in my network and let them know that I am available, which may give me an inside reference to a position.  I will post on Linked In and my other business network internet sites that I am available, looking for positions with people that I may be already connected to.

14. Marketing Mix-John McGonegal Personal Marketing Plan  I will also look to post my resume and cover letter on any job related website that is in relation to where I am getting my MBA from. Certain companies will be going directly to schools looking to fill open management positions.  I will mail and email thank you letters to all companies that I have had any type of business dealings with, while at the same time letting them know that I am available, hopefully finding a company that already knows me that is looking to fill a position.

15. Marketing Mix-John McGonegal Personal Marketing Plan  I will also develop a website that will be linked to all my networks that shows that I am available and will also show my qualifications for potential positions. This also includes sites like Careerbuilder or Monster.com. This will allow me give a better presentation of myself to interested parties along with tracking the parties that go to my website.

16. Marketing Mix-John McGonegal Personal Marketing Plan  Price  The salary range will be approximately from $90,000-105,000 in the southeast region, according to Careerbuilder. Each candidate will also be looking at bonuses for team production and yearly production, which will be different per candidate.

17. Implementation-John McGonegal Personal Marketing Plan  In the next quarter, I will make sure all my promotional materials are put together. I will also make sure that all contacts in my network have been contacted and supplied my current information. I will have the website created and my resume placed in all related media venues.  In the next 6 months, I will monitor all my efforts making any type of changes or updates that I find necessary.

18. Implementation-John McGonegal Personal Marketing Plan  In the next year, I will complete my MBA which at that point I will update my website, notify all my contacts, networks and update all media that I have my resume posted. This will give me additional educational requirements that may give me an opportunity for a better position.  In five years, I will hopefully have that perfect position and career.

19. References  Careerbuilder. Cbsalary. (2011.) Retrieved from: http://www.cbsalary.com/salary- calculator/chart/Regional+Manager/FL?usd=1 &uas=60000&kw=Regional+Manager&ujt=Re gional+Manager&jn=jn037&tid=71928&ss=1.http://www.cbsalary.com/salary- calculator/chart/Regional+Manager/FL?usd=1 &uas=60000&kw=Regional+Manager&ujt=Re gional+Manager&jn=jn037&tid=71928&ss=1  Kotler, P., & Keller, K.L. (2009). Marketing management (13 th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.