1. Business Proposal

2. Name of company: Tacolicious Address: Tampines Mall #B1-52, 492640 Phone: 64830473 Date: 3rd January 2015 Contact information: (Gaius Tan, CEO): 92995612 Type of Business: F&B (Fast food) 1. INTRODUCTION

3. 2. Executive Summary Objectives  To have three outlets in Singapore by 2017  To achieve a minimum gross profit margin of 15%  Be among the top 5 fast food chains in Singapore

4. Vision statement To be the number one fast food chain in Singapore by selling fusion cuisine between Mexican and Singaporean local dishes.

5. Mission Statement To provide a creative and inventive cuisine to the people of Singapore and to offer them a wider range of choices.

6. Keys to success Flexible working hours Allow the employees to have more time to rest and work harder and at the same time Attract other people outside of the business to apply work for us. Flexibility of choosing a schedule that fits them best as many people want the job to be flexible with their schedule.

7. Keys to success Create a friendly working environment Staff have to undergo classes on how to provide service to the customer, Bad feedback about bad service will be looked into by the manager in charge Any staff continuously not performing up to standard will be let go.

8. Keys to success Affordable prices Caters to people from young teenagers to working adults by pricing our products reasonably. Ensure that we have a broader customer base.

9. 3. Company summary Company background A business managed by three partners. All of whom have expertise in different areas like finance, sales, advertising and human resource.

10. Company Summary Company ownership A partnership will be formed among the three founders. As the company progresses and more outlets start operating, they will be divided among the partners control.

11. Organisational chart

12. Product & Services Mexican cuisine, Taco, with a local twist. Mix and match ingredients and sauces in their own tacos. Local and Mexican ingredients. $6-$9. Sets offered, comes with a drink and salad, additional cost of $4.

13. Product & Services Halal certified Local ingredients - local chef Mexican ingredients - mexican chef Delivery service in the future

14. Growth trend and expansion 1.Currently: 1 store with a size of 250 square feet. 2. To increase awareness and keep up with competitions, our next step is to have 3 outlets across Singapore. 3. This will boost our profits.

15. Unique selling proposition Fusion of cuisine.  Local and Mexican cuisine combined. Innovative  Can create your own taco

16. Marketing Analysis 1. MARKET SEGMENTATION 2. SWOT ANALYSIS 3. PORTER’S FIVE COMPETITIVE FORCES

17. Market segmentation  Geographic Neighbourhood of tampines. Many office workers and families  Demographic Product is not highly priced.  Psychographic Fast and efficient service for fast paced society  Behavioral First in Singapore, with good first impression. We will be known quickly.

18. SWOT Analysis Strengths ➔ Unique ➔ Less competitors ➔ High quality food Weaknesses ➔ Hard and costly for traditional Mexican chef Opportunities ➔ Less competitors ➔ More customers ➔ More chance to expand Threats ➔ May be too exotic for singaporeans

19. Porter’s Five Competitive Forces Bargaining power of suppliers Suppliers have low power over us Cannot increase their prices Bargaining power of customers Customers have high power A lot of restaurants at Tampines mall

20. Porter’s Five Competitive Forces Rivalry amongst existing firms Hardly any firms producing same product Threats of substitutes High as there are other fast food restaurants in Tampines Mall Threat of new entrants Low barriers to entry, high threat for our company.

21. Marketing Strategy - 4P’S Product Vary widely to cater to people's needs. For meat, there are chicken, beef, prawn, crab. For vegetables, there are tomatoes, onions, lettuce, avocados, lime, jalapenos. For sauces there is sour cream and salsa. Mix and match the ingredients. Unique flavours will allow the customer to experience something special from us.

22. Marketing Strategy - 4P’S Pricing Cost based, depends on what the customer chooses to add into his/her own taco. Several tacos which have fixed ingredients, there is a fixed price for these tacos.

23. Marketing Strategy - 4P’S Promotion Promote exclusive flavors through sampling. We will be using any food fair to further entice potential customers. Also, we will advertise our business through the use of social networking sites like Facebook, Instagram and Twitter.

24. Marketing Strategy - 4P’S Place Tampines Mall. There are many office people, school children, and families there. People will spread the name of our business quickly and surely.

25. Guerilla Marketing Strategies First and only taco fast food restaurant with a local twist in Singapore, which will interest many people.

26. Operational plans Operating hours Everyday 10am-10pm Open on Public Holiday except Chinese New Year

27. Job Particulars and responsibilities Manager Open and close restaurant supervise employees under them prepare weekly schedules and daily rosters Do reports to update higher management Order ingredients to ensure no shortages.

28. Cashier Manage transactions in the store keep cash secured accountable for cash aid taco artist whenever needed Job Particulars and responsibilities

29. Chef Cook the food and replenish service station Clean kitchen every night before leaving Taco artist Take orders, prepare the meal. Ensure station is clean Alert chef what is running out. Area cleaning around the shop Job Particulars and responsibilities

30. Tacolicious CAPITAL SPENDING PLAN PRE-OPENING AS AT 1 January 2015 ItemsAmount ($) Food Stall License Fee (annual)32 Halal certificate (annual)110 Lighting/Electric System/Air Conditioning15,000 Wall/Ceiling/Partition work8,000 Deposit for rental(3 months)14,766 Computer notebook1,400 Website development cost1,500 Opening Inventory10,000 Utilities Deposit3,000 Others: decorations1,069 Contingency5,000 Total capital required to open59,877

31. Exit strategy Employee buyout Pass ownership to a trustable and reliable management staff Liquidation If we do not see any potential in anyone Liquidate and divide money