1. Unit 3: Understand Multimedia Production and Web Design Objective 3.02: Develop Webpages Section A: Introduction to Web Development and Standards

2. Introduction to Web Development Webpage(s) The content can be: Static: Content remains the same every time it is viewed. Dynamic: Content can change each time it is accessed based on how each viewer interacts with the content.

3. Purpose of a Website Website Sell – To sell products or services. Advertises and/or demonstrates a product or service. Provides customer support. Often includes a database of products and services. Inform – Provides information about a cause, event or organization and may provide tutorials or demonstrations. Entertain – Provides information or links to movies, music, magazines, etc. Social – Provides a network where people can interact online. Hybrid – A combination of any of the above. A website is developed to build a relationship with a target audience and is created for the for the following reasons:

4. Web Development Standards What are they? Basic set of guidelines for authoring languages used to make a webpage. W3C The World Wide Web Consortium is the organization that develops the standards for web development.

5. What is the W3C? World Wide Web Consortium Members of W3C include: IBM, Microsoft, America Online, Apple, Adobe and Sun Microsystems. The W3C is working to make the web accessible to all users regardless of differences in culture, education, ability, resources and physical limitations. W3C and others have established a basic set of rules for authoring and scripting languages used to make webpages, referred to as Web Standards.

6. Advantages of Web Standards Helps ensure webpages display consistently in all browsers. Faster website development. Faster downloading of websites. Equal access to information. Differences in browser and/or operating system versions do not limit the user’s access to the site. Differences in hardware do not limit the user’s access to the site.

7. Disadvantages of Web Standards Restricts development Web authors who want to use new technologies are prevented from doing so. Use of these technologies is discouraged because viewer’s computer systems may not be compatible with the software or hardware used by the new technologies. The new technologies are not essential. Slows innovation

8. Section 508 Amendment to Rehabilitation Act US Federal Agencies Must Provide: Equal access to and use of information on their websites for individuals and employees with disabilities. The information must be comparable to that provided to individuals and employees without disabilities. Applies ONLY to the United States