1. Using The Media, And Popular Culture, To Teach 21 st Century Skills Frank W. Baker fbaker1346@aol.com Wednesday March 24, 2010

2. Greenwood Press Capstone Press 2009 2007

3. How many media books are in your collection?

5. “New Literacies” To become fully literate in today’s world, students must become proficient in the new literacies of 21st-century technologies. Because technology has increased the intensity and complexity of literate environments, the twenty-first century demands that a literate person possess a wide range of abilities and competencies, many literacies.

6. Media Literacy ANALYSIS + PRODUCTION PRODUCTION

7. Value of production Video production serves as a means for teaching media awareness and visual communication; this learning experience helps learners understand how media messages are constructed and prepares them to interpret various genres of media content. At the same time, making videos as a way of understanding media is also a process of inquiry into young people's lived experience in the context of a media-saturated environment. Video production serves as a means for teaching media awareness and visual communication; this learning experience helps learners understand how media messages are constructed and prepares them to interpret various genres of media content. At the same time, making videos as a way of understanding media is also a process of inquiry into young people's lived experience in the context of a media-saturated environment. "From media consumption to media production: applications of YouTube[TM] in an eighth-grade video documentary project." Journal of Visual Literacy 28.1 (2009)

9. www.namle.net

11. Frank’s Approach Visual Ads with Images Moving Literacy Images

13. Slogan Slogan Action; story Action; story Color Color Eye movement Eye movement POV POV Power Power Techniques Techniques of of persuasion persuasion

14. Who created the ad? Who created the ad? What is the ad’s purpose? What is the ad’s purpose? Who is the audience? Who is the audience? What techniques does it use to get my attention? What techniques does it use to get my attention? Who or what might be omitted? Who or what might be omitted? Where was the ad published? Where was the ad published?

15. VoiceThread: Media Literacy Watch it HERE: http://ed.voicethread.com/share/663006/

16. Deconstructing Commercials Languages of TV & Film Languages of TV & Film Camera angles Camera angles Lighting Lighting Sound Sound Editing Editing Set design Set design Actors: wardrobe; expressions Actors: wardrobe; expressions

17. Deconstructing Commercials Exercise Time of day? Time of day? Location? Location? Role of music? Role of music? Expressions: Expressions: - cashier - cashier - customer - customer Implied message? Implied message? What is omitted? What is omitted?

18. Deconstructing News Broadcasts Exercise

19. The Production Process Creating a PSA Watch it here: http://themediaspot.org/videos/325

20. Evaluation/Questions Planning professional development? Invite Frank W. Baker fbaker1346@aol.com Planning professional development? Invite Frank W. Baker fbaker1346@aol.com http://www.frankwbaker.com