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SEO Education 101. Introduction To SEO Search.

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Presentation on theme: "SEO Education 101. Introduction To SEO Search."— Presentation transcript:

1 SEO Education 101

2 Introduction To SEO

3

4 Search

5 SearchEngine

6 SearchEngineOptimization

7 SEO includes preparing, creating, and promoting your site in the best way possible. Introduction To SEO

8 SEO includes preparing, creating, and promoting your site in the best way possible. Introduction To SEO

9 SEO Education 101 Advantages of SEO

10

11 Free Traffic!Free Traffic! Advantages of SEO

12 Free Traffic!Free Traffic! Makes your website more “friendly” and more likeableMakes your website more “friendly” and more likeable Advantages of SEO

13 Free Traffic!Free Traffic! Makes your website more “friendly” and more likeableMakes your website more “friendly” and more likeable Most people don’t do it!Most people don’t do it! Advantages of SEO

14 Free Traffic!Free Traffic! Makes your website more “friendly” and more likeableMakes your website more “friendly” and more likeable Most people don’t do it!Most people don’t do it! It will increase your profitsIt will increase your profits Advantages of SEO

15 SEO Education 101 Search Engine Basics

16 Search Engines

17 Constantly “spider” the internet gathering data about websitesConstantly “spider” the internet gathering data about websites Search Engines

18 Constantly “spider” the internet gathering data about websitesConstantly “spider” the internet gathering data about websites Rank websites according to a variety of factorsRank websites according to a variety of factors Search Engines

19 Constantly “spider” the internet gathering data about websitesConstantly “spider” the internet gathering data about websites Rank websites according to a variety of factorsRank websites according to a variety of factors Reward and penalize based on resultsReward and penalize based on results Search Engines

20 Important Factors

21 Number and quality of backlinksNumber and quality of backlinks Important Factors

22 Number and quality of backlinksNumber and quality of backlinks Freshness of contentFreshness of content Important Factors

23 Number and quality of backlinksNumber and quality of backlinks Freshness of contentFreshness of content Uniqueness of contentUniqueness of content Important Factors

24 Number and quality of backlinksNumber and quality of backlinks Freshness of contentFreshness of content Uniqueness of contentUniqueness of content “Authority” status“Authority” status Important Factors

25 Number and quality of backlinksNumber and quality of backlinks Freshness of contentFreshness of content Uniqueness of contentUniqueness of content “Authority” status“Authority” status AgeAge Important Factors

26 SEO Education 101 The Importance of the Domain Name

27 Domain Name Tips

28 .Com is the best extension.Com is the best extension

29 Domain Name Tips.Com is the best extension.Com is the best extension Make it easy to rememberMake it easy to remember

30 Domain Name Tips.Com is the best extension.Com is the best extension Make it easy to rememberMake it easy to remember Make it represent the content of your websiteMake it represent the content of your website

31 Domain Name Tips.Com is the best extension.Com is the best extension Make it easy to rememberMake it easy to remember Make it represent the content of your websiteMake it represent the content of your website Short names are best (when possible)Short names are best (when possible)

32 Domain Name Tips.Com is the best extension.Com is the best extension Make it easy to rememberMake it easy to remember Make it represent the content of your websiteMake it represent the content of your website Short names are best (when possible)Short names are best (when possible) Stay away from numbers and hyphensStay away from numbers and hyphens

33 Domain Name Tips.Com is the best extension.Com is the best extension Make it easy to rememberMake it easy to remember Make it represent the content of your websiteMake it represent the content of your website Short names are best (when possible)Short names are best (when possible) Stay away from numbers and hyphensStay away from numbers and hyphens Keep the potential for branding in mindKeep the potential for branding in mind

34 SEO Education 101 The Importance of Keyword Research

35 Keyword Research http://MattsFreeKeywordTool.com http://MattsFreeKeywordTool.com

36 Example #1

37 Too Much Competition Too Much Competition

38 Example #1 Too Much Competition Too Much Competition You will not be able to rank high enough You will not be able to rank high enough

39 Example #2

40 Not Enough Searches Not Enough Searches

41 Example #2 Not Enough Searches Not Enough Searches You won’t get enough visitors! You won’t get enough visitors!

42 Matt’s Keyword Gauge

43 SEO Education 101 The Role of the Title Tag

44 Dog Training Tips For Dog Owners Dog Training Tips For Dog Owners The Role of the Title Tag

45 SEO Education 101 Understanding Meta Tags

46 Description Meta Tag

47 Keywords Meta Tag

48 Robots Meta Tag

49 SEO Education 101 The Importance of Anchor Text

50 To learn more dog training tips be sure to check out my website…. “http://mysite.com Anchor Text

51 SEO Education 101 Using Header Tags Effectively

52 Dog Training Tips Dog Training Tips Header Tags

53 SEO Education 101 Setting Up a Proper Linking Structure

54 SEO Education 101 Keyword Highlighting

55 Advantages of SEO

56 Bold Bold Advantages of SEO

57 Bold Bold Italics Italics Advantages of SEO

58 Bold Bold Italics Italics Underlining Underlining Advantages of SEO

59 SEO Education 101 An Overview of LSI

60 LatentSemanticIndexing LSI Stands For:

61 SEO Education 101 What Makes a Great Backlink?

62 Backlink Factors

63 Age of WebsiteAge of Website

64 Backlink Factors Age of WebsiteAge of Website Pagerank of WebsitePagerank of Website

65 Backlink Factors Age of WebsiteAge of Website Pagerank of WebsitePagerank of Website Number of Outbound Links on WebsiteNumber of Outbound Links on Website

66 Backlink Factors Age of WebsiteAge of Website Pagerank of WebsitePagerank of Website Number of Outbound Links on WebsiteNumber of Outbound Links on Website Relevance of ContentRelevance of Content

67 Backlink Factors Age of WebsiteAge of Website Pagerank of WebsitePagerank of Website Number of Outbound Links on WebsiteNumber of Outbound Links on Website Relevance of ContentRelevance of Content Uniqueness of ContentUniqueness of Content

68 Backlink Factors Age of WebsiteAge of Website Pagerank of WebsitePagerank of Website Number of Outbound Links on WebsiteNumber of Outbound Links on Website Relevance of ContentRelevance of Content Uniqueness of ContentUniqueness of Content “Authority” Ranking of Website“Authority” Ranking of Website

69 SEO Education 101 Article Marketing

70

71 EzineArticles EzineArticles Article Marketing

72 EzineArticles EzineArticles GoArticles GoArticles Article Marketing

73 EzineArticles EzineArticles GoArticles GoArticles SearchWarp SearchWarp Article Marketing

74 SEO Education 101 Free Directories

75

76 DMOZ DMOZ Free Directories

77 DMOZ DMOZ JoeAnt JoeAnt Free Directories

78 DMOZ DMOZ JoeAnt JoeAnt WebWorldIndex WebWorldIndex Free Directories

79 DMOZ DMOZ JoeAnt JoeAnt WebWorldIndex WebWorldIndex Lots More Lots More Free Directories

80 SEO Education 101 Paid Directories

81

82 Yahoo Directory Yahoo Directory Paid Directories

83 Yahoo Directory Yahoo Directory Best of the Web Best of the Web Paid Directories

84 Yahoo Directory Yahoo Directory Best of the Web Best of the Web Business.com Business.com Paid Directories

85 Yahoo Directory Yahoo Directory Best of the Web Best of the Web Business.com Business.com Incrawler Incrawler Paid Directories

86 Yahoo Directory Yahoo Directory Best of the Web Best of the Web Business.com Business.com Incrawler Incrawler Many More! Many More! Paid Directories

87 SEO Education 101 Relevant Blogs

88 SEO Education 101 Press Releases

89 SEO Education 101 Creating Your Own Blogs

90 Popular Blog Platforms

91 WordPress WordPress Popular Blog Platforms

92 WordPress WordPress Blogger Blogger Popular Blog Platforms

93 WordPress WordPress Blogger Blogger LiveJournal LiveJournal Popular Blog Platforms

94 SEO Education 101 The Power of a Squidoo Lens

95 SEO Education 101 The Power of a Hubpages Hub

96 SEO Education 101 Fun With Wikispaces

97 SEO Education 101 Gaining Credibility From Forums

98 SEO Education 101 Don’t Overdo It!

99 SEO Education 101 Monetization Optimization

100

101 Find out what your visitors want Find out what your visitors want Monetization Optimization

102 Find out what your visitors want Find out what your visitors want Test, test, and test! Test, test, and test! Monetization Optimization

103 Find out what your visitors want Find out what your visitors want Test, test, and test! Test, test, and test! Make sure you offer quality products Make sure you offer quality products Monetization Optimization

104 Find out what your visitors want Find out what your visitors want Test, test, and test! Test, test, and test! Make sure you offer quality products Make sure you offer quality products Build a list when possible Build a list when possible Monetization Optimization

105 Find out what your visitors want Find out what your visitors want Test, test, and test! Test, test, and test! Make sure you offer quality products Make sure you offer quality products Build a list when possible Build a list when possible Develop a relationship and establish credibility Develop a relationship and establish credibility Monetization Optimization

106 SEO Education 101 Building a List

107 SEO Education 101 Conclusion


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