1. ------------- Image1 ------------- Field Data Identifier 2014-06-005 Title Gorbachev Advertisement Mock-Up Date 1992 Description Mock up of potential advertisement featuring President Reagan and Mikhail Gorbachev with the tag line "Communication Problem? Try Our Routers." Type Documents Format Marketing Materials Subject routers Subject advertising Subject mock-up Publisher Cisco Systems, Inc. Language eng Rights All rights remain with Cisco Systems, Inc.

2. ------------- Image1 ------------- Field Data Identifier 2014-06-002 Title Pioneer Advertisement Mock-up Date 1992 Description Mock up of the first advertising campaign from 1992 with image of golden plate references the Pioneer 10 and 11 probe missions with the tag line "Why Didn't They Just Put a Cisco Router on Board?" Type Documents Format Marketing Materials Subject advertising Subject spaceships Subject mock-up Publisher Cisco Systems, Inc. Language eng Rights All rights remain with Cisco Systems, Inc.

3. ------------- Image1 ------------- Field Data Identifier 2014-23-001 Title Pioneer Advertisement Date 1992 Description First advertising campaign from 1992 with image of golden plate references the Pioneer 10 and 11 probe missions with the tag line "Why Didn't They Just Put a Cisco Router on Board?" Type Documents Format Marketing Materials Subject spaceships Subject advertising Publisher Cisco Systems, Inc. Language eng Rights All rights remain with Cisco Systems, Inc.

4. ------------- Image1 ------------- Field Data Identifier 2014-23-002 Title Punk Advertisement Date 1992 Description First Cisco Systems advertising campaign featuring the image of a punk at dinner with his parents with the tag line "If He's TCP/IP Compatible, We Can Get Through To Him". Type Documents Format Marketing Materials Subject advertising Subject TCP/IP Publisher Cisco Systems, Inc. Language eng Rights All rights remain with Cisco Systems, Inc.

5. ------------- Image1 ------------- Field Data Identifier 2014-06-007 Title UFO Advertisement Mock-up Date 1992 Description Mock up of the first public advertising campaign by Cisco Systems featuring a photo of a UFO with the tagline "If They Have a Computer On Board We Can Talk to 'Em". Type Documents Format Marketing Materials Subject UFO Subject advertising Subject mock-up Publisher Cisco Systems, Inc. Language eng Relation 2014-23-003 Rights All rights remain with Cisco Systems, Inc.

6. ------------- Image1 ------------- Field Data Identifier 2014-23-003 Title UFO Advertisement Date 1992 Description First public advertising campaign by Cisco Systems featuring a photo of a UFO with the tagline "If They Have a Computer On Board We Can Talk to 'Em". Type Documents Format Marketing Materials Subject advertising Subject UFO Publisher Cisco Systems, Inc. Language eng Relation 2014-06-007 Rights All rights remain with Cisco Systems, Inc.

7. ------------- Image1 ------------- Field Data Identifier 2014-06-004 Title Radio Telescope Advertisement Date 1992 Description Mock up of Cisco advertising campaign featuring two radio telescopes with the tag line "If The Find Anything We Can Talk to Them". Type Documents Format Marketing Materials Subject advertising Subject mock-up Publisher Cisco Systems, Inc. Language eng Rights All rights remain with Cisco Systems, Inc.

8. ------------- Image1 ------------- Field Data Identifier 2014-06-001 Title Punk Advertisement Mock-up Date 1992 Description Mock up of first Cisco Systems advertising campaign featuring the image of a punk at dinner with his parents with the tag line "If He's TCP/IP Compatible, We Can Get Through To Him". Type Documents Format Marketing Materials Subject advertising Subject mock-up Subject TCP/IP Publisher Cisco Systems, Inc. Language eng Relation 2014-23-002 Rights All rights remain with Cisco Systems, Inc.

9. ------------- Image1 ------------- Field Data Identifier 2014-06-003 Title British Royalty Advertisement Mock-Up Date 1992 Description Mock of up Cisco System's first advertising campaign featuring an image of Princess Diana and Prince Charles with the tag line "If They Knew TCP/IP, We Could Get Them Talking to Each Other." Type Documents Format Marketing Materials Subject advertising Subject TCP/IP Subject mock-up Publisher Cisco Systems, Inc. Language eng Rights All rights remain with Cisco Systems, Inc.

10. ------------- Image1 ------------- Field Data Identifier 2014-06-006 Title Elvis Advertisment Mock-Up Date 1992 Description Mock of potential advertising campaign featuring a newspaper with the headline "Man Talks to Elvis" followed by the tag line "With Cisco Routers Anything is Possible." Type Documents Format Marketing Materials Subject advertising Subject mock-up Publisher Cisco Systems, Inc. Language eng Rights All rights remain with Cisco Systems, Inc.