1. Promotion

2. Product Promotion Institutional Promotion

3. Types of Promotion in the Promotional Mix 1.Personal Selling 2.Advertising 3.Direct Marketing 4.Sales Promotion 5.Public Relations

4. Push/Pull Concept Push – Manufacturer pushes to retailer Pull – Directs towards customer

5. Closer Look at #4 Sales Promotion Sales Promotion – Incentives to encourage customers to buy Products or Services – Incentives Why we do something New or Reward loyalty

6. Trade Promotions Promotional Allowances Cooperative Advertising Slotting Allowances Sales Force Promotions Trade Shows and Conventions

7. Consumer Promotions Coupons Premiums Deals Incentives Samples Sponsorships Promo Tie-Ins, Cross-Promo, Cross-Selling

8. Consumer Promotions Product Placement Online Loyalty Marketing POP