1. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN SEE TCP SAGITTARIUS 2 nd TRANSNATIONAL MEETING

2. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 VISION unite social forces to unlock the values of cultural heritage advance cultural activity in everyday life across the SEE. unite social forces to unlock the values of cultural heritage advance cultural activity in everyday life across the SEE.

3. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 PROBLEMS Decay and overuse Migration Corruption Cultural Detachment Lack of Consensus Un-Over-Exploited Socio-Economic Potential Community Planning Capacity & Social Policies Vulnerability Climate Change Decay and overuse Migration Corruption Cultural Detachment Lack of Consensus Un-Over-Exploited Socio-Economic Potential Community Planning Capacity & Social Policies Vulnerability Climate Change

4. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 OBJECTIVES to prove the Economic Usability of cultural heritage to invest in Human Capital mitigate the protection-use conflict to launch Cultural Heritage Entrepreneurship as a place-driven economic development agent to create a Best Practice Policy Tank for territorial development to prove the Economic Usability of cultural heritage to invest in Human Capital mitigate the protection-use conflict to launch Cultural Heritage Entrepreneurship as a place-driven economic development agent to create a Best Practice Policy Tank for territorial development

5. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 SOLUTIONS HM MODEL unlocks cultural values mobilizing cultural entrepreneurship. TRANFERABLE KNOWLEDGE PLATFORMinvests in HR CERTIFICATION of Professional Skills in HI Participatory & Social Inclusion Practices improve the economic and social well-being of at local level. A transnational evaluation system develops an industry related quality label A Network between the Partnership and the P-P-T- SECTOR inherits the Project Legacy. HM MODEL unlocks cultural values mobilizing cultural entrepreneurship. TRANFERABLE KNOWLEDGE PLATFORMinvests in HR CERTIFICATION of Professional Skills in HI Participatory & Social Inclusion Practices improve the economic and social well-being of at local level. A transnational evaluation system develops an industry related quality label A Network between the Partnership and the P-P-T- SECTOR inherits the Project Legacy.

6. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 INCLUDING & INVOLVING PEOPLE The Partnership Public Sector Private Sector Third Sector Local Communities Consumer Groups The Academic Community The Press Young Audiences The Open Collaborative Network

7. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 Certification System Heritage Significance Assessment Tool Inventory of Cultural Values Transnational Heritage Register Multimodal Cultural Planning Tool Transnational Evaluation Board 11 Roving Museums Cloud Museum Joint Video Film Transnational Heritage Trail Industry related Quality Sign developed NGO SAGITTARIUS PROJECT LEGACY

8. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 MAIN ACHIEVEMENTS Inspiring Cultural Heritage Entrepreneurship Open Collaborative Network, The Heritage Charter, The Guide Book for Satellite Partners Transnational Study Visits and Evaluation Workshops Rhodes, Venice 53 Training Activities eCourse, 1 e Lib, 6 Transnational Study Visits, 11 Round Tables, 11 Socially Interactive Daily Seminars 21 Project Specific Tools Training Tool, Transnational Heritage Register, Heritage Assessment Tool, Planning Tool Fully Accessible Heritage Consumption Mix The Project’s New Roving Museum The Transnational Heritage Trail Inspiring Cultural Heritage Entrepreneurship Open Collaborative Network, The Heritage Charter, The Guide Book for Satellite Partners Transnational Study Visits and Evaluation Workshops Rhodes, Venice 53 Training Activities eCourse, 1 e Lib, 6 Transnational Study Visits, 11 Round Tables, 11 Socially Interactive Daily Seminars 21 Project Specific Tools Training Tool, Transnational Heritage Register, Heritage Assessment Tool, Planning Tool Fully Accessible Heritage Consumption Mix The Project’s New Roving Museum The Transnational Heritage Trail

9. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 HERITAGE CHARTER Interpretation Protection Conservation Management Convergence of Supply and Demand New Business Models in the Heritage Sector Interpretation Protection Conservation Management Convergence of Supply and Demand New Business Models in the Heritage Sector

10. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 PARTICIPATORY PLATFORM Interpretation Domain Specific Knowledge Generation Experience Exchange Domain Specific Knowledge Transfer Individuals with Increased Capacities Interpretation Domain Specific Knowledge Generation Experience Exchange Domain Specific Knowledge Transfer Individuals with Increased Capacities

11. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 GOLDEN BOW http://daphne.aegean.gr/sag http://daphne.aegean.gr/sag Self-Directed Learning 4 Modules Experience Exchange (6 TSV) Domain Specific Knowledge Transfer Individuals with Increased Capacities Certification of Professional Skills (36) E Library Self-Directed Learning 4 Modules Experience Exchange (6 TSV) Domain Specific Knowledge Transfer Individuals with Increased Capacities Certification of Professional Skills (36) E Library

12. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 GOLDEN BOW Pilot Project Plan (7.1) = Final Dissertation 1 Group of Participants (4.2) = 1 Plan Experience Exchange (6 TSV) Pilot Project Plan (7.1) = Final Dissertation 1 Group of Participants (4.2) = 1 Plan Experience Exchange (6 TSV)

13. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 BOXED MEDIA GUTENBERG Man of the Millennium (1397-1468) was a German goldsmith who has born and died in Mainz. His drive to innovate apparently was caused by continued indebtedness: he constantly tried to achieve wealth and pay off creditors by inventions. GUTENBERG Man of the Millennium (1397-1468) was a German goldsmith who has born and died in Mainz. His drive to innovate apparently was caused by continued indebtedness: he constantly tried to achieve wealth and pay off creditors by inventions. To get out of debt he formed a partnership to produce 200 2- volume copies of the Bible on vellum. 50 of these masterpieces survive. It was not successful enough to avoid bankruptcy and he lost the press to his creditors. To get out of debt he formed a partnership to produce 200 2- volume copies of the Bible on vellum. 50 of these masterpieces survive. It was not successful enough to avoid bankruptcy and he lost the press to his creditors. He developed a printing press to make multiple copies adapting the screw press used to produce olive oil. The mass production of books is born. He developed a printing press to make multiple copies adapting the screw press used to produce olive oil. The mass production of books is born.

14. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 BOXED MEDIA Contained in isolated envronment Fixed in 2 dimesions (length * width) Destination: Consumption Contained in isolated envronment Fixed in 2 dimesions (length * width) Destination: Consumption

15. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 GLOBAL TRANSFORMATIONS Communication: Troja and Bell to 2000 Content : 2000-2008 Context: Third Dimension2008- today Convergence of the 3 Screens Communication: Troja and Bell to 2000 Content : 2000-2008 Context: Third Dimension2008- today Convergence of the 3 Screens

16. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 GLOBAL TRANSFORMATIONS

17. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 GLOBAL TRANSFORMATIONS

18. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 EXPERIENCE USER INTERFACE

19. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 CONNECTED CONSUMERS Connected with friends and family ICT balances their busy lives Work at home a % of the time Full-Time home workers. Select technology that best suits their individual preferences and lifestyles Prefer mobile devices (laptops to desktops) because of their need to be mobile Commute longer Time Commute is spent working connecting to others being entertained Connected with friends and family ICT balances their busy lives Work at home a % of the time Full-Time home workers. Select technology that best suits their individual preferences and lifestyles Prefer mobile devices (laptops to desktops) because of their need to be mobile Commute longer Time Commute is spent working connecting to others being entertained

20. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 CONNECTED CONSUMERS Spend more of the discretionary income on entertainment Spend more on entertainment than the average consumer Seek multi-screen applications (convergence of the three screens — mobile, computer, and television in one device) Avoid TV ads: instead, they record their favorite shows and watch them when/if they have time Spend more of the discretionary income on entertainment Spend more on entertainment than the average consumer Seek multi-screen applications (convergence of the three screens — mobile, computer, and television in one device) Avoid TV ads: instead, they record their favorite shows and watch them when/if they have time

21. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 GEOLOCATION OF THE OBJECT AND THE DIGITAL INFLUENCE Prosumers: seekers of personalized, useful information, which: enables experience known and novel in a solid, seamless and high quality way, ease of access to services and goods possibility to create and share this information document personalized experiences create the enabling environment for viral information dissemination and viral direct marketing of local businesses Recipients (laymen, professionals) are inclined to purchase the product or the service in question Prosumers: seekers of personalized, useful information, which: enables experience known and novel in a solid, seamless and high quality way, ease of access to services and goods possibility to create and share this information document personalized experiences create the enabling environment for viral information dissemination and viral direct marketing of local businesses Recipients (laymen, professionals) are inclined to purchase the product or the service in question

22. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 VIRAL DISSEMINATION Peer to Peer Dissemination flows smoothly across multiple Social Media Networks (Facebook, Twitter, YouTube) Spread Exchange Choice Implementation

23. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 information is created, transmitted consumed very fast information is created, transmitted consumed very fast TRANS MEDIAL TRANSITION PERIOD

24. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 directly guide audiences to product information, without any other media intervention in the between. do not require typing URL addresses result in client offers, event information and location- based mobile check-in services to name but a few examples. demonstrate how mobile marketing can be integrated into existing cultural heritage campaigns help reach desired consumer segments bridge the gap between mobile and traditional marketing strategies at relatively low risk and investment for brands. directly guide audiences to product information, without any other media intervention in the between. do not require typing URL addresses result in client offers, event information and location- based mobile check-in services to name but a few examples. demonstrate how mobile marketing can be integrated into existing cultural heritage campaigns help reach desired consumer segments bridge the gap between mobile and traditional marketing strategies at relatively low risk and investment for brands. QR CODES

25. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 DELFT, NL

26. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 DELFT, NL

27. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 DELFT, NL

28. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 DELFT, NL

29. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 Draws to the maximum on: existing resources Relationships networks Builds new resources as needed by users, consumers. Receives at its “doors” 150,000 visitors on annual basis 110 QR Codes create the enabling environment for an viral dissemination anytime, anywhere. Draws to the maximum on: existing resources Relationships networks Builds new resources as needed by users, consumers. Receives at its “doors” 150,000 visitors on annual basis 110 QR Codes create the enabling environment for an viral dissemination anytime, anywhere. GOLDEN ARROW: ANY TIME ANYWHERE

30. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 Golden ARROW understands how connected markets are engaging with these codes and how these codes can complement marketing strategies to create another connection point with consumers in the Project Area r area through a network of QR codes combined with the Heritage Trail in situ. The deployment of the QR code inventory across the Project Area enables a vast customer plool to retrieve Key Media Information, building thus a truly effective marketing tool and the cultural heritage ID of the Project Area Golden ARROW understands how connected markets are engaging with these codes and how these codes can complement marketing strategies to create another connection point with consumers in the Project Area r area through a network of QR codes combined with the Heritage Trail in situ. The deployment of the QR code inventory across the Project Area enables a vast customer plool to retrieve Key Media Information, building thus a truly effective marketing tool and the cultural heritage ID of the Project Area GOLDEN ARROW: ANY TIME ANYWHERE

31. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 GOLDEN ARROW DIRECT CONNECTIVITY Smart Phones CLOUD WEB 2.0 Tools DIRECT CONNECTIVITY Smart Phones CLOUD WEB 2.0 Tools

32. Dorothea Papathanasiou-Zuhrt UNIVERSITY OF THE AEGEAN Venice, 14-16 JUNE2012 THE SPEAKING OBJECTS