1. BCOM 7 Preparing Résumés and Application Messages 13 Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. LEHMAN/ DUFRENE

2. Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 2 1 Prepare for employment by considering relevant information about yourself as it relates to job requirements 2 Identify career opportunities using traditional and electronic methods 3 Prepare an organized, persuasive résumé that is adapted for print and electronic postings LEARNING OUTCOMES BCOM7|CH13

3. Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 3 4Use employment tools other than the résumé that can enhance employability 5 Write an application message that effectively introduces an accompanying print (designed) or electronic résumé LEARNING OUTCOMES (continued) BCOM7|CH13

4. Résumé 4 Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Vital communication tool that provides a basis for judgment about a person’s capabilities on the job BCOM7|CH13

5. 5 Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Process of Applying for a Job Figure 13.1 BCOM7|CH13

6. Sources for Identifying Career Opportunities 6 Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM7|CH13 Traditional Printed sources Networks Career service centers Employers’ offices Employment agencies and contractors Professional organizations Electronic Career guidance information Job listings Company web sites Résumé posting services Online job classifieds Subscribing to a newsgroup

7. Electronic Sources 7 Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Job sites help in: Searching and applying for job openings Posting resumes Getting a feel for job requirements and pay Internet can be used to identify job listings BCOM7|CH13

8. Standard Parts of a Résumé 8 Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM7|CH13 IdentificationJob/career objectiveCareer summary QualificationsPersonal information References

9. Types of Résumés 9 Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Targeted résumé: Reflects the requirements of a specific job listing Chronological résumé: Traditional organizational format with headings that spotlight an applicant’s education and experience Functional résumé: Organizational format for a résumé that highlights an applicant’s transferable skills BCOM7|CH13

10. Preparing a Print (Designed) Résumé 10 Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Develop appealing format that highlights qualifications Format information for quick, easy reading Create an appealing output to produce professional quality Consider adding a statement of your creativity and originality BCOM7|CH13

11. Types of Electronic Submissions 11 Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Email a résumé to a job bank or networking contact Beam a quick résumé version to a PDA or smartphone Complete an online form or paste résumé in designated section or download form from a job bank Create an electronic portfolio on your own personal home page BCOM7|CH13

12. Preparing Electronic Postings 12 Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Choose postings for your résumé with purpose Don’t hurry Prepare your résumé in accordance with the format requested by the employer or job bank Include keyword summary after the identification section Email a cover message to accompany the online résumé BCOM7|CH13

13. Preparing a Scannable Résumé 13 Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Use popular, non-decorative typefaces Use 10 to 14-point font Do not include italics, underlining, open bullets, or graphic lines and boxes Use ample white space Print on one side of white, standard-size paper with sharp laser print Use traditional résumé format Do not fold or staple the résumé BCOM7|CH13

14. Supplementing a Résumé 14 Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Professional Portfolio: Presented in digital format and distributed to prospective employers via a website, CD/DVD, or other media Illustrates past activities, projects, and accomplishments Easy to organize and transport Must show clear understanding of audience needs and one’s qualifications BCOM7|CH13

15. Supplementing a Résumé 15 Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Employment videos Multimedia résumé: Created with presentation software and sent to employers on CD/DVD or posted on website Video résumé: Created as a video for posting on the Web, on sites such as YouTube BCOM7|CH13

16. Guidelines for Creating an Employment Video 16 Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Keep video simple with one stationary shot using a good camera and tripod Use proper lighting that focuses on applicant’s face Speak clearly at an appropriate pace for easy listening, using a good quality microphone Choose camera-friendly, well-fitting clothing appropriate for job sought Edit video to assure professional image BCOM7|CH13

17. Application Messages 17 Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Message is placed on top of the résumé so it can be read first by the employer Gains the receiver’s attention Provides evidence of qualifications Encourages action General writing guidelines Use contemporary language Avoid writer-focused statements Avoid unconvincing generalizations Tailor the message to the employer’s need BCOM7|CH13

18. Guidelines for Composing Application Messages 18 Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Provide requested information Communicate knowledge about the company, job requirements, and filed language Focus on strengths and portray a positive attitude BCOM7|CH13

19. 19 Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Résumé Targeted résumé Chronological résumé Functional résumé Chrono-functional résumé Beamer Inline résumé Text résumé Electronic applicant-tracking systems Scannable résumé KEY TERMS BCOM7|CH13 Professional portfolio Multimedia résumé Video résumé Application message Unsolicited application messages

20. asdafwfrw 20 Copyright ©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. SUMMARY BCOM7|CH13 A résumé is a vital communication tool which provides a basis for judgement of capabilities Traditional sources of locating jobs include networks, career service centres, employment agencies, and printed sources Electronic sources of job location include using the Internet to assist in various steps of the process Professional portfolios and employment videos are substitute employment tools An application message is that which is placed on top of the résumé to be read first by the employer