1. Galatasaray’s Way Our Approach to Community Management by Özgür Gündoğan Head of Sales and CRM – Galatasaray AŞ 20 th May 2013 – London, UK

2. Galatasaray AŞ Founded in 1905 Owned by the members A brilliant history with many victories, honors and trophies 19 Turkish League Titles 14 times Turkish Cup Winners 12 times Turkish Super Cup Winners 1 UEFA Cup, 1 UEFA Super Cup 15 other branches including Basketball and Volleyball A fan base of 25 million people (2012 est.) Fans: Turkey, Germany, Netherlands, France, … 2012-13 Income: 220m USD Galatasaray’s Way – Our Approach to Community Management by Özgür Gündoğan / Head of Sales and CRM – Galatasaray AŞ

3. Home – Turk Telekom Arena Opened in January 2011 Capacity: 52.350 (ASY: 22.000) Sky Boxes: 196 (ASY: 35) Premium Seats: 6.500 (ASY: 800) Season Tickets: 42.000 (ASY: 8.500) 2012-13 Seat Revenues: 62m USD (ASY: 18m USD) Galatasaray’s Way – Our Approach to Community Management by Özgür Gündoğan / Head of Sales and CRM – Galatasaray AŞ

4. Fan Base Galatasaray’s Way – Our Approach to Community Management by Özgür Gündoğan / Head of Sales and CRM – Galatasaray AŞ

5. Fan Base Estimation: 25 million people (in and out of Turkey) Database: 1.5 million (6% of est.) GS +Bonus Credit Card Owners: 190.000 Registered galatasaray.org users: 575.000 GS Mobile accounts: 280.000 Ticket Purchasers: 230.000 Facebook: 8.2 million Twitter: 2.5 million Fan Associations all around the World Galatasaray’s Way – Our Approach to Community Management by Özgür Gündoğan / Head of Sales and CRM – Galatasaray AŞ

6. Manage the Community First, get to know the community Understand the community Communicate with the community Interact with the community Activate the community Serve the community Manage the community Galatasaray’s Way – Our Approach to Community Management by Özgür Gündoğan / Head of Sales and CRM – Galatasaray AŞ

7. Tools White Label Ticketing Solution – IRIS Talent Access Control – Fortress GB Local Integrators - BeyazBorsa A base for CRM and FRM Fan Card – touch their lives Loyalty Program Galatasaray’s Way – Our Approach to Community Management by Özgür Gündoğan / Head of Sales and CRM – Galatasaray AŞ

8. Our Starting Point Galatasaray’s Way – Our Approach to Community Management by Özgür Gündoğan / Head of Sales and CRM – Galatasaray AŞ

9. Daily Life Penetration Workday Wake up Breakfast Watch / Read / Listen to the news Transport Work, Work, Work (Watch some videos as well) Lunch Work, Work, Work (Do some online shopping as well) Transport Dinner Watch TV, Internet Surfing, Socialize on Facebook and Twitter Galatasaray’s Way – Our Approach to Community Management by Özgür Gündoğan / Head of Sales and CRM – Galatasaray AŞ

10. Daily Life Penetration Weekend Entertain Your Kids Entertain Yourself Watch Sports Read Sports Discuss Sports Go to a Stadium Galatasaray’s Way – Our Approach to Community Management by Özgür Gündoğan / Head of Sales and CRM – Galatasaray AŞ MAKE THE COMMUNITY MEMBERS PARTICIPANTS

11. Data Managing The Community Using Data Identify the Data Place the Data Data Mining Analyze Collect & Share results Make a Business Plan Galatasaray’s Way – Our Approach to Community Management by Özgür Gündoğan / Head of Sales and CRM – Galatasaray AŞ

12. Teamwork Galatasaray’s Way – Our Approach to Community Management by Özgür Gündoğan / Head of Sales and CRM – Galatasaray AŞ SALES MARKETING CRM OPERATIONSFINANCE KNOW HOW INTEGRATORS PARTNERS

13. Questions Galatasaray’s Way – Our Approach to Community Management by Özgür Gündoğan / Head of Sales and CRM – Galatasaray AŞ

14. Thank you Galatasaray’s Way – Our Approach to Community Management by Özgür Gündoğan / Head of Sales and CRM – Galatasaray AŞ