1. Tim Castleman

2. 3 Biggest Mistakes Most People Make Poor niche research / topic selection Self published look and feel Lack of reviews

3. Playing The Numbers Main Category: ABR of 20k or below Niche: ABR of 50k or below When In Doubt: Use the smaller number

4. How I Do My Books First book is to get the process down Second book is to get results Future books are to scale and grow within the category

5. Keyword Research Learn Your ABCs What Else Is Selling Well In Your Category

6. What I Look For In A Good Cover Singular Image To Focus On Proper Title Interesting Tag Line

7. Let’s Look At A Couple Of Examples

8. Things To Consider Try not to look self published What do other books in your same category look like How can you stand out from them?

9. Designing Your Book Covers Fiverr Go On Write 99 Designs

10. This Is Who We Use

11. Secondary Source

12. Go On Write

13. 99 Designs

14. Reviews Once your book is live publish it at 99 cents Try to get at least 5 to 10 good reviews prior to your promotional days

15. Software For Reviews http://kdoutsourcing.com/reviews/

16. Results Of The Software

20. Get Reviews Post that you need reviews on your Facebook wall or email some close friends and family

21. Getting More Reviews Join our Author’s Advantage Group http://www.kdoutsourcing.com/author Give Gift Cards To Potential Reviewers -Amazon Verified Purchase -Credit as a sale of your book

22. Promotional Strategies Here’s A Run Down Of What I’ve Done In The Past Trying To Sell My Book Software Services

23. http://www.timreallylikes.com/promoting-kindle-books/

24. http://www.timreallylikes.com/bestseller We bought the 2500 Download Package Sold 5 times the number of books in a single day then we did all month Got Best Seller Status In The Main Category Increase our Amazon Best Seller Ranking

25. Best Seller Status

26. Here’s How Everything Worked 3. Software: We got a couple of hundred downloads, we got very few sales afterwards 2. Services: They sent us close to 3,000 downloads, made a decent amount of sales 1. Pump The Brakes: We got the most downloads and sales during and after the promotion

27. All Of That – Lead Me To Here The Pump The Brakes Promotional Strategy This Is How We Leverage Free Traffic Into Paid Buyers

28. Before We Begin

29. Here’s Who You Need To Hire

30. This Guy Too

31. http://www.timreallylikes.com/72places

32. Setup A Promotional Email Create a Gmail account specifically for promoting your books and give your outsourcer access to it

33. Original Promotion Plan Use 4 of our free days to promote the book prior to it being for sale the week of Thanksgiving Free Days: Friday through Monday Sale Days: Tuesday til forever

34. Prior To Our Promotion Reduced price to 99 cents to get buyers / reviews Gave out 10 gift cards out for people to review the book in our Authors Advantage Group

35. The First 24 Hours

36. 48 Hours In

37. Time For A Change At 11:30am, after getting over 2600 downloads, we decided to shut off the free promotion and make the book for sale for $2.99 for the rest of the day

38. I Made A Mistake I woke up Sunday morning … with no new sales What I should have done was put the book back to Free on Sunday to encourage more downloads and eventually more sales. As a result, I was forced to “waste” Sunday with no sales or downloads and regroup on Monday

39. Here’s What We Did We made the book free again on Monday bringing in another few thousand downloads – before switching it back to paid

40. Tuesday

41. Pump The Brakes Promotions Use Free Traffic to bring you interested people Switch from free to paid listing daily (usually in the afternoon / evening time) Switch back to a free download the following day

42. PTB Part 2 Because people buy the book it rises up in Amazon’s Best Seller Ranking … causing more people to buy. When traffic slows, make it free again The closer to the holiday the more you charge for the book (Valentines Day Example)

43. One More Thing We raised the price to $3.99 before making it paid again on Tuesday just to see what would happen and how it would affect sales

44. Here Is The Complete Breakdown

45. Pump The Brakes Quick Guide 1.Get 5 to 10 reviews prior to using this strategy 2.Plan on using at least 3 days to promote 3.Leave your book free the first 24 hours so that you can judge the # of downloads 4.Pump the brakes for half days until you run out of days or decide to make it paid

46. What To Watch For If you do not get at least 100 downloads during your first full free day, you have a problem and should abort the promotion or only commit to one PTB day to see what sales are like If sales slow, make the book free again to drive more traffic to it or abandon the promotion completely

47. Things To Consider 1.Niche/Category Selection 2.Time Of Year 3.Ability to Piggyback Off Other Events 4.Other (Cover, Reviews, Etc.)

48. Lets Talk About Refunds Suspected Causes Free Traffic “Tricked” Into Buying Freebie Seekers Legitimate Refunders

49. List Building After 4000+ downloads, guess how many people signed up for our email list?

50. 24 People

51. This Didn’t Help

52. How To Build A List http://effortlessholidaymeals.com/ Provide An Ethical Bribe or Missing Link In Exchange For Their Email List

53. A Quick Change To Our Description

54. What Should You Do With The List? Email them weekly if you have enough “similar” books for sales Email them asking for reviews (run a contest) Email them when you have a new release

55. Lets Talk About Pricing $.99 to get initial sales and reviews $2.99 is the minimum price Raise your price $1 per PTB promotion until you have a noticeable drop in sales, then revert back to the lower price

56. How We Got 10x More Downloads Pick a non traditional day to do a free giveaway (like Monday). When we have done this, we have had 10 times more downloads that weekend promotions

57. How To Predict The Future Amazon’s Time Machine http://www.kdoutsourcing.com/bestsellers http://www.kdoutsourcing.com/bestsellers

58. How To Make Sure Similar Customers See Your Book Put Other Authors Books At The Back Of Your Book – That Way When People Look At Their Book, They’ll See Yours Customers Who Bought This Item Also Bought

59. A Simple Way To Make More Sales Put a resources page at the end of your book with all of your other similar books for sale. Also list those books in your Amazon book description as well

60. Promotional Plan If you’re brand new and have ZERO books on the market Get your first two books created and run a PTB promotion on each of them individually

61. Promotional Calendar

62. What If You Have 5+ Books Combine some of the books in bundles until you have 8 listings Run a PTB each week for a different book along with the bundles Get more books created

63. What If You Have 10+ Books Run a PTB each week for a different book in a 12 week cycle so that you can promote each book once every 90 days and use your free promotion days to the max

64. Spreading Out Your Free Days Your First PTB: 3 Days If you’re happy with the results keep going If you’re not happy, adjust what we talked about tonight and use your remaining two free days for another PTB promotion

65. This Is Just The Beginning I’ve Setup A Facebook Group For Us To Share What’s Working (and not working) for us Promotion Wise Join It: http://www.kdoutsourcing.com/promo

66. How About Some Free Stuff? Kindle Case Studies I personally review their … Covers Book Descriptions Authors Pages and more ….

67. Need A Little More Help? If you’re willing to write me a testimonial about tonight’s training, I’ll be more than happy to get on a Skype call and personally help you for 15 minutes.

68. Questions?