1. SCHAUMBURG BOOMERS SALES PLAN Brandon Bolling

2. OVERVIEW  The Schaumburg Boomers are an independent league professional baseball team that play in the West Division of the Frontier baseball league. In the 2011-2012 season the team experienced significant decline in their contest attendance, concession sales, and merchandise apparel sales. Moving forward into the 2012-2013 season, the Boomers front office, especially the ticket sales department are very enthusiastic about significantly improving the overall ticket sales: single game, group tickets, season tickets, suite tickets, and club tickets. The sales department has a very strong sales plan to do so that breaks down the overall ways they intend to sell move tickets.

3. THE STADIUM  Capacity of 7,365 fans…  5,665 fixed seats  16 luxury suites  200 outfield bleacher seats  900 fans can be accommodated in the lawn area along both foul lines  "The Schaumburg Club located on the first base side of the suite level features restaurant style seating complete with a full bar and glass- enclosed viewing of the game and is also available for private parties and banquets year round."

4. TICKET PRICING  Single Game Tickets  $10.00 (lower level seats) (sections A-O)  $7.00 (lawn area seats)  $30.00 (suite level seats)  $50.00 (executive club seats)  Group Tickets  $5.00/ 10+ tickets (lower level seats) (sections A-O)  Season Tickets  $500.00 (first 5 rows of stadium) (includes perks/benefits)

5. SEATING CHART http://www.boomersbaseball.com/tickets/seatingchart/

6. TABLE OF CONTENTS  Staffing Chart  2011-2012 Ticket Results  2012-2013 Ticket Goals  2012-2013 Ticket Sale Targets  Ticket Buyer Incentives  Advertising Strategies  “Coop's Free Kids Club”

7. STAFFING CHART President/General Manager Andy Viano Vice President Jeff Ney Corporate Sales Manager Jesse Zumbro Business Manager + Intern #1 Todd Fulk Box Office Supervisor + Intern #1 + Intern #2 + Intern #3 Mike Jacklich Head Coach Jamie Bennett

8. 2011-2012 TICKET RESULTS CategoryResult% Change vs. 2010-2011 Total Revenue $352,060 -3% Season Tickets Sold 337 -9% Group Tickets Sold 1,609 -42% Individual Tickets Sold 12,836 +9% Total Comp Tickets Distributed 22,076 +7% Average Ballpark Attendance 5,224 -6%

9. 2012-2013 TICKET GOALS CategoryGoal% Change vs. 2011-2012 Total Revenue $380,224 +8% Season Tickets Sold 367 +9% Group Tickets Sold 2,413 +50% Individual Tickets Sold 14,119 +10% Average Ballpark Attendance 5,798 +11%

10. 2012-2013 TICKET SALE TARGETS  Boomer’s Leads:  Youth community attendance (approx. 2,500)  Donors  Previous Ticket Purchasers  A-list needs  Names from community events and local sporting events  “Stub Hub” individual game purchasers  Local Businesses  Leads from database of 15,126 service related industries  Leads from database of 9, 834 local corporations  Leads from database of 20, 347 general businesses

11. TICKET BUYER INCENTIVES  Game day sponsored giveaways  Bobble heads  T-shirts  Hats  Calendars  "Meet/Greet" with a team player opportunity  In Between Inning Competitions (Small Children)  Mascot races  Charitable offers  Pre/Post game concerts

12. ADVERTISING STRATEGIES  Highway billboards  Printed & electronic ticket sale ads  Flyers, newspaper inserts, commercials, etc.  Radio advertisements  Personal visits to little league baseball games  Personal visits to local businesses in the Schaumburg area  Use of social media: “facebook, twitter, instagram, etc.”

13. BILLBOARD

14. “COOP’S FREE KIDS CLUB”  Each Coop's Kids Club member will receive the following great perks:Coop's Kids Club  Personalized membership card  Lawn voucher for each 2013 Sunday home game. (Ability to upgrade to Box Seats subject to availability.)  One-time 20% discount in the Boomers merchandise store  Discounted access ($2) to Coop’s Kids Corner for every 2013 home game  Happy Birthday e-card from Coop  Enrollment in the Wintrust Junior Savers Program  Chance to play catch on the field after select Sunday home games  Subscription to Coop’s Kids Club e-newsletter  Special recognition for attending all 9 Sunday games http://www.boomersbaseball.com/fanzone/kidsclub/