1. Bellringer 2/18 List 3 reasons why someone may stay at a hotel. Pull up your PPT to show me your hotel NAME, CLASSIFICATION and LOCATION

2. Hotel Guests

3. Hotel guests can be classified according to their: Trip purpose – pleasure or business travellers Numbers – independent or group travellers Origin – local or overseas travellers Types of Hotel Guest

4. Typical Lodging Guests 28.8% are transient business travelers 25.3% are attending a conference/group meeting 24.6% are on vacation 21.8% are traveling for other reasons (for example, personal, family, or special event)

5. Pleasure travellers They are individuals who travel to engage in leisure activities, outdoor recreation, relaxation, visiting friends and relatives or attending sports or cultural events. Business travellers They are individuals whose frequent bookings are usually made by companies with reduced room rates. Business travellers travel to conduct business, attend business meetings or workshops, and engage in selling or purchasing products. Types of Guests

6. Free independent travellers (FITs) They are sometimes referred to as "foreign independent travellers". FITs are international tourists who purchase their own accommodation and make their own travel arrangements. Group inclusive tours (GITs) Tourists who travel together on package tours with accommodation and sometimes meals which are booked through travel agencies. Group tourists tend to spend less and budget their spending allowance. Types of Guests

7. Domestic Tourists They are local residents who stay at a hotel for special occasions and functions. International Tourists Guests who travel from another country Conference Participants Individuals who travel to attend conference and whose accommodation is usually reserved by himself/herself, his/her company or a conference organiser before their arrival. Types of Guests

8. Very important persons (VIPs) Very important persons may include celebrities, frequent-stay guests, guests in expensive rooms, guests with security risks and top executives from companies. Incognito They are guests who stay in a hotel with concealing identities so as to avoid notice and formal attention. Types of Guests

9. Houston Stats 4 th largest city in the U.S. In 2014, there were 14.8 million visitors to Houston 9 million visitors to the Galleria every year 540 daily flights into Houston

10. Travel Trends 2.96 billion people travel yearly Race: 81% White 13% Hispanic 10% Black Age: 45% of Adults (48 years & older) 55% travel 250 miles or more

11. New Traveler Seekender 4 passions: Food, Sports, Music, Outdoor Activities 68% rank experience higher than money

12. Hotel Room Types

13. The main product provided by a hotel. Hotel rooms

14. Types of Rooms A hotel has different types of guestroom and beds for the guests to choose from. Hotel staff should explain these clearly to customers, as they may not be familiar with the hotel terminology. Types of bedSizes, e.g. Twin 39” x 75” Full 54” x 75” Queen 60” x 80” King78” x 80”

15. Types of roomExplanations Single A room that sleeps only one person and has been fitted with a single, double or queen-size bed. Twin A room that can accommodate two persons with two twin beds. A room that can accommodate two persons with two twin beds joined together by a common headboard. Double A room that can accommodate two persons with a double or queen-size bed. Twin double (also double-double or queen double) A room that can accommodate two to four persons with two twin, double or queen-size beds. Triple A room that can accommodate three persons and has been fitted with three twin beds, one double bed and one twin bed or two double beds. Murphy A room that is fitted with a murphy bed, i.e. a bed that folds out of a wall or closet. Suite Room with one or more bedrooms and a living space. The bedrooms might be singles, doubles or twin doubles. Adjacent Rooms close by or across the corridor, but are not side by side. Adjoining Rooms that are side by side, but do not have a connecting door between them. Connecting Two rooms that are side by side and have a connecting door between them.

17. Twin bedroom Double bedroom

23. Bellringer 2/19 What are the 3 categories that guests are classified by? Turn in your bellringer form today!

24. How are Hotel Ratings Given?

25. Hotel Rating Services Rating Services Rating Services AAA AAA American Automobile Association American Automobile Association Diamond Award Diamond Award Forbes-Mobil Travel Guide Forbes-Mobil Travel Guide 5 Stars 5 Stars Michelin Michelin Five Star Awards Five Star Awards https://www.youtube.com/watch?v=4J 2YpV2442w&x-yt- ts=1422579428&feature=player_embed ded&x-yt-cl=85114404 https://www.youtube.com/watch?v=4J 2YpV2442w&x-yt- ts=1422579428&feature=player_embed ded&x-yt-cl=85114404 https://www.youtube.com/watch?v=4J 2YpV2442w&x-yt- ts=1422579428&feature=player_embed ded&x-yt-cl=85114404 https://www.youtube.com/watch?v=4J 2YpV2442w&x-yt- ts=1422579428&feature=player_embed ded&x-yt-cl=85114404

26. Independent Hotel Ratings A star system is primarily used to denote the level of quality and service, with one star being the lowest and five stars being the highest level. International travelers can be reasonably confident about what to expect by using these stars as a guide. The criteria by which each hotel is judged may vary from country to country.

27. In the United States, the government does not play any role in classifying hotel. This is left up to independent organizations. Magazines, associations and other special interest groups issue ratings based on their won criteria. Independent Hotel Ratings Cont.

28. In Simple meaning, hotel rating is used to categorize hotels according to their quality of services. What is Hotel Rating

29. Forbes (Mobil) Travel Guide Hotel Ratings      Forbes-Mobil Five-Star Hotels: Distinctive luxury environment offering expanded amenities and consistently superlative service make these hotels and inns the best in the U.S. and Canada. Attention to detail and anticipation of guests' every need are evident. The Mobil Five-Star lodging category includes such hotels as The Peninsula Beverly Hills, the Four Seasons Hotel Chicago and The Ritz-Carlton San Francisco. The Peninsula Beverly HillsFour Seasons Hotel ChicagoThe Ritz-Carlton San FranciscoThe Peninsula Beverly HillsFour Seasons Hotel ChicagoThe Ritz-Carlton San Francisco    Forbes-Mobil Four-Star Hotels: Outstanding establishment in a distinctive setting with expanded amenities and exceptional service to create a luxury experience. Services may include, automatic turndown service, valet parking and 24-hour room service. The Ritz-Carlton Laguna Niguel, Mandarin Oriental Miami and Four Seasons Hotel Las Vegas are prominent names in the Mobil Four-Star category. The Ritz-Carlton Laguna NiguelMandarin Oriental MiamiFour Seasons Hotel Las VegasThe Ritz-Carlton Laguna NiguelMandarin Oriental MiamiFour Seasons Hotel Las Vegas  http://www.forbestravelguide.com/ http://www.forbestravelguide.com/

30. AAA Five Diamond Classifications http://www.aaa.com/travelinfo/hotels.htm

31. Typically hotels that are based on small budget and operated by owner is recognized in 1-star hotel category.

32. 2-star rating is given to those hotels which are providing more than primary facility like in rooms have TV, Phone for customers flexibility.

33. Its easy now to judge after viewing above 1 and 2-star rating system that which hotels are providing more service than 2-star hotels is automatically come in to 3-star category. Means which hotels are fulfill these type of service which are listed below then is called 3-star hotel Reception service Internet access in rooms Several amenities Sewing kit, shoe polish utensils, laundry service

34. By observing kind of services such as beautifully furnished rooms, restaurants, Doorman-service or valet parking, Spacious reception hall, fitness center and many more service provider hotels are rated as 4-star hotel.

35. 5-star rating given to the hotel when luxury hotel offering the highest level of personal and primary facility.

36. Burj Al Arab 8 star hotel http://www.jumeirah.com/en/h otels-resorts/dubai/burj-al- arab/ http://www.jumeirah.com/en/h otels-resorts/dubai/burj-al- arab/

37. Rooms and Rates

38. Rates Higher demand = higher rates Competitive rates

39. How to price rooms Many factors involved

40. Room Rates The following criteria will influence the room rate charged to the guests: Type, size, d é cor and location of room Meal plan Season and seasonal events Kind of guest Length of stay and day of the week

41. Cost Rate Formula There are many ways to set the required rates in a hotel, there is no perfect way to do it. One unique method is called the cost rate formula and is based on the construction cost of the hotel The average room rate should equal $1.00 per $1,000 of total construction cost If a 175-room hotel cost $10 million to build, the average rate would be $57.14 ($10 million divided by 175 divided by $1,000)

42. The room rate categories have variations in all hotels. Many hotels offer a number of different room rates to attract different guests who will provide repeat business and help ensure full occupancy. Examples of different room rates are as follows: Rack rate The standard rate charged for the room only. Corporate rate Room rate offered to executive personnel who are regular guests or employees of a corporation that has a contract rate with the hotel which reflects all businesses from that corporation. Different Room Rates

43. Commercial rate Room rate offered to executive personnel of a company who have infrequent visit. Airline rate The rate agreed between an individual airline and the hotel as determined by the volume of business the hotel obtains from the airline. Group rate Room rate given to bookings for a large group of people made through a travel agency or professional organisation.

44. Weekday/Weekend Rates Weekday/Weekend rates – hotels of all location types will see fluctuating demand during certain days of the week.

45. Weekday/Weekend Demand Figure 7-4

46. Industry and Walk-in Rates Industry rate - Those who work in the travel industry such as travel agents, employees from other hotels, meeting planers etc. are often extended the courtesy of discounted rates. Industry rates can vary from 30 to 50% off the rack rate, depending on the location and seasonality factors. Walk-in rate – This may vary from night to night. A walk-in is a guest who arrives without a reservation. With few remaining rooms, the walk-in rate may be set fairly high, and an empty hotel may reduce the rate significantly.

47. Premium and Advance Purchase Rates Premium Rates – Room configurations have standard, those with views or other amenities, can command a room rate premium. Premium rates are offered to any room that offers something “extra”. Advance Purchase Rates- An advanced purchase rate offers a greater discount based on the number of days in advance it is booked. A 7, 10 or 21 day advance purchase rate will have a corresponding lower rate.

48. Half-day Rates Half-day rates – Some hotels offer certain guests as an alternative meeting room, and these rooms are often used for just a few hours so a half-day room rate may be assigned based on half the value of the rack rate. Half-day rates are also commonly offered at airports.

49. Government/ Military rate Offered for government officials, military and their families Package Rate Room rate, which includes goods and services and the rental of a room, is developed by the hotel to attract guests in during low sales periods. American Plan (AP) Room rate that includes room and three meals. Modified American Plan (MAP) Room rate that includes room and two meals; usually breakfast and dinner.

50. 0 to 50 rooms sold ……..all rates are available 51 to 70 rooms sold……close Deep Discount rates 71 to 85 rooms sold……close all rates except Walk-in Corporate and Rack Rates When to Offer Rates