1. ROLE OF BRAND KEY: 1 Crafted with finest American Grains – American Corn that gives sweet, buttery characteristics – Gluten Free 6 Times Distilled – Eliminates all impurities Triple Filtered – Provides silky mouthfeel and sweet, clean finish California Mountain Spring Water – Bottled at 80 Proof All Natural Fruit Flavors (Blend of 3) – Citrus: Lemons, Oranges, Limes – Berry: Raspberries, Cranberries, Pomegranates Strong ratings – Straight: 93pts, Ultimate Spirits Challenge, 92pts Tasting Panel – Citrus: 90 pts, Ultimate Spirits Challenge – Berry: 90 pts, Ultimate Spirits Challenge Price – $20 retail MENAGE A TROIS KEY SELLING POINTS

2. ROLE OF BRAND KEY: 2 100% Estate Grown, Blue Weber Agave matured for average 8 years Produced at a 115 year old distillery in historic town of Tequila (Jalisco) 5 th Generation Master Distiller and former mayor of town of Tequila Cooked in autoclave (steam cooked, but slowly cooked) Made from 100% de Agave (not mixto) and 100% Bottled on Estate Aging methods – Reposado: 9 months in American Oak Bourbon barrels – Anejo: 18 months in American Oak Bourbon barrels Custom bottle specifically designed for bartender functionality One of the most highly rated tequilas on the market – Blanco: 92pts Ultimate Spirits Challenge, Gold Int’l Spirits Comp – Reposado: 92pts USC, Gold SF World Spirits Competition – Anejo: 97pts USC, Double Gold SF World Spirits Competition – Blanco/Repo: “Rated Best Tequila for Margaritas” UCC, Epicurious Signature Cocktail – Margaritas Price – $20-$30 retail TRES AGAVES TEQUILA KEY SELLING POINTS

3. ROLE OF BRAND KEY: One of the fastest growing mixer brands in the US USDA Certified Organic 100% All-Natural Ingredients High % Percentage Juice Low Calories per Serving (30-70 calories) No High Fructose Corn Syrup (HFCS) Superior aroma, taste, and color profile than competition Shelf life of 1 year (but velocity is strong) Types – Lime Margarita Mix, 48% Juice, 93pts LA Spirits Comp – Strawberry Marg Mix, 48% Juice – Agave Nectar, 92pts LA Spirits Comp – Bloody Mary Mix, 29% Juice, 93pts LA Spirits Comp Price – $8-10 retail 3 TRES AGAVES MIXERS KEY SELLING POINTS

4. 4

5. ROLE OF BRAND KEY: 5 100% Estate Grown, Blue Weber Agave matured for average 7-9 years Produced in “The Highlands”, the premier agave region of Jalisco – 7,000’ above sea level, cooler climate, more precipitation => larger, sweeter tasting/smelling agave Cooked in Hornos, traditional brick ovens Double distilled in stainless steel tanks with thin inner copper lining Proprietary filtering method that creates a softer, smoother, silky feel Made from 100% de Agave (not mixto) and 100% Estate Bottled Aging methods – Reposado: 6 months in American Oak bourbon barrels – Anejo: 16 months in American Oak bourbon barrels Handcrafted, small batch production (<5000 cases annually) Hand blown bottles that are individually numbered One of the most highly rated tequilas on the market – Blanco: 94pts Ultimate Spirits Challenge, 93pts Wine Enthusiast – Reposado: Gold SF Spirits Competition – Anejo: Silver SF Spirits Competition Signature Cocktail – Cruzcumber Margarita Price – $40-$50 retail CRUZ TEQUILA KEY SELLING POINTS

6. ROLE OF BRAND KEY: Overall – Produce unique, limited production, luxury Bourbon Whiskey 10-Barrel – Partnership with Charbay Distillery in Ukiah, CA – Blend of 60% straight malt whiskey, 40% Racer 5 IPA hop flavored beer – Aged separately for 2 years in French Oak barrels – Married in Trinchero Family Chardonnay barrels for 2 years (2 nd release) – Bottled at 96 proof – $100-$125 Retail Price – Only 10 barrels (~600 six-pack cases) produced each year Double Barrel – “Born in Kentucky, Raised in California” – Acquired exceptional KY bourbon from Bardstown, KY in heart of bourbon country Acquired from Sazerac/Barton Brands (1792, Eagle Rare, Blanton's, Pappy Van Winkle) – Aged from 3 to 10 years in new American Oak barrels – Transported along the 38 parallel to California – Finished in Trinchero Family Napa Valley wine barrels for 6 months – Bottled at 86.8 proof – Signature Cocktails Shot Gun, Gold Rush, Manhattan, Old Fashioned – Retail Price $40 6 AMADOR WHISKEY KEY SELLING POINTS

7. Key Selling Points Sugar cane sourced from multiple Caribbean suppliers to ensure high quality Sugar Island Rum carefully crafted in the Virgin Islands – Specific flavor characteristics delivered consistently batch by batch High proof rum distillate transported to California for bottling All-natural Spice flavors added for Spiced Rum – Vanilla, Cinnamon, Nutmeg, Clove – Bottled at 92 Proof – 91 points, The Tasting Panel All-natural Coconut flavors added for Coconut Rum – Fresh, real coconut aroma and taste – Bottled at 42 Proof – 91 points, Los Angeles International Spirits Competition

8. Sensory Differentiation – Spiced Rum 70 Proof Sweet / Syrupy ~$16.00 Retail Price 92 Proof Hot / Alcohol ~$17.00 Retail Price 92 Proof Balance of Sweet, Spice, Heat ~$19.00 Retail Price

9. Sensory Differentiation – Coconut Rum 42 Proof Real Fresh Coconut Aroma/Taste ~$19.00 Retail Price 42 Proof Sweet / Artificial ~$13.00 Retail Price 42 Proof “Coconut Sunscreen” ~$12.00 Retail Price

10. Other Competitive Brand Info Competitive Brand Production Locations – Captain Morgan Caribbean Rum + Maryland Bottling – Sailor Jerry Caribbean Rum + New Jersey Bottling – Kraken Caribbean Rum + Indiana Bottling – Malibu Caribbean Rum + Canada Bottling