1. Enterprise Information Management Solution Architecture Introduction and EIM Product Portfolio Solution Matrix Part I of IV Customer Insight and Action Oct, 2010

2. Legal Disclaimer This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document and shall have no liability for damages of any kind that may result from the use of these materials, except if such damages were caused by SAP intentionally or grossly negligent. © SAP AG 2010. All rights reserved. / Page 2

3. Approach Business Needs Our Recommendation Solution Approach Our Recommendation Solution Approach Solution Architectures Products only Covered in this document (Part I) Covered in document (Part II) Customer Landscape © SAP AG 2010. All rights reserved. / Page 3

4. Part I: EIM Solution Guide Objectives EIM in BI – What is covered From Need to Solution EIM Product Portfolio EIM Product Solution Matrix Part II: EIM Solution Architecture Guideline From Solution to Execution Customer System Landscape Types Architecture Recommendations for Landscapes I - V EIM Solution Architecture Contents Part III: HANA and Sybase From Solution to Execution Positioning of HANA and Sybase IQ HANA Properties and Architecture Sybase IQ Properties and Architecture Part IV: EIM Product Portfolio EIM Product Solution Matrix SAP BusinessObjects Data Services SAP BusinessObjects Data Federator / Semantic Layer SAP BusinessObjects Metadata Management / Information Steward SAP BusinessObjects Rapid Marts SAP NetWeaver BW, BWA SAP NetWeaver MDM, MDG © SAP AG 2010. All rights reserved. / Page 4

5. © SAP AG 2009. All rights reserved. / Page 5 The EIM Solution Architecture provides recommendations that exemplify how SAP‘s EIM product portfolio meets customer business needs. It indicates the benefits, the properties and - in some cases – the limitations of the recommended solution, be it a product or an architecture. Despite SAP‘s EIM product portfolio covering a numerous of application possibilities, this guideline focuses on EIM products and architectures for BI solutions. Goal of the EIM Solution Architecture

6. You Need Complete and Trusted Information to Make Good Business Decisions 90% of upper level management feel they don’t have the necessary information for critical business decisions; 50% of them are afraid they are making poor decisions because of it. “ Business Intelligence strategies are deemed to fail without a trusted data foundation. “ TODAY, ANALYTICAL EXCELLENCE IS THE NAME OF THE GAME © SAP AG 2010. All rights reserved. / Page 6

7. Create Monitor Enterprise Information Management Executive Sponsor Line of Business Owners IT Data Steward Data Integration & Quality Management Master Data Management Content & Information Life-Cycle Management Data Warehouse Management PROCESS PEOPLE TECHNOLOGY Cleanse SAP Provides A Complete Approach Enterprise Information Management for Business Intelligence Create Cleanse Integrate Manage Govern Archive © SAP AG 2010. All rights reserved. / Page 7

8. SAP Provides A Complete Approach – EIM For BI Closing the Gap - From Need to Solution Today`s Business Needs 1. In my company, confident decisions rely on trustworthy information. 2. I need to know where data comes from – any source, any time. 3. Because mass data handling is my daily business, I must rely on a powerful IT. 4. I require fast access to information for most of my employees. 5. My IT must be able to handle business growth successfully. 6. Now more than ever, staying competive requires minimizing cost and managing complexity. 7. One of my key requirements is reduction of TCO and modification costs. 8. My IT must be future-proof and reliable, no matter on which technology the IT bases. 9. The decisions makers in my company need information now, rather than later. 10. Successfull interaction in my business requires efficient and comprehensive data governance. Solution Approach 1. Apply data quality and lineage 2. Adopt metadata management 3. Access high volume 4. Apply efficient and rapid data handling 5. Use open and extensible technologies 6. Deploy proven and pre-configured business content 7. Implement a lean and simple landscape 8. Focus on clear and standardized IT strategy 9. Access in real-time 10. Harmonize and govern your data Today`s Business Needs Solution Approach Top 10 © SAP AG 2010. All rights reserved. / Page 8

9. From Solution to Execution A typical architecture to show how EIM products are applied Apply data quality and lineage Adopt metadata management Access high volume Apply efficient and rapid data handling Use open and extensible technologies Deploy proven and pre-configured business content Implement a lean a simple landscape Focus on clear and standardized IT strategy Access in real-time Harmonize and govern your data Metadata Management / Information Steward SAP BW Data Integration BI Tools Data Quality Master Data Management (CE) Sample EIM Product(s) EIM Product(s) Custom DWH or SAP BW 1. Solution Approach 2. EIM Product(s) that fit your need(s) 3. Recommended Sol. Architecture Data Federator © SAP AG 2010. All rights reserved. / Page 9

10. EIM For BI Solution Guide EIM Products in Focus ProductVersionNext VersionAbbrev. SAP BusinessObjects Data ServicesXI 3.24.0DS SAP BusinessObjects Data Quality (part of DS)XI 3.24.0DQ SAP BusinessObjects Data Integration (part of DS)XI 3.24.0DI SAP BusinessObjects Data FederatorXI 3.0Semantic Layer (SL) 4.0DF / SL SAP BusinessObjects Metadata ManagementXI 3.1Information Steward 4.0MM/IS SAP BusinessObjects Rapid MartsXI 3.2n / aRM SAP Business Warehouse Accelerator7.20n / aBWA SAP Business Warehouse7.017.02, 7.3BW SAP Master Data Management7.1 SP57.1 SP6MDM SAP Master Data GovernanceEHP5SAP ERPMDG Products Version Next Version Abbreviation © SAP AG 2010. All rights reserved. / Page 10

11. EIM Solution Architecture Highway to Best Solution Product Portfolio Solution Matrix EIM Products Solution Approaches © SAP AG 2010. All rights reserved. / Page 11 Apply data quality and lineage Adopt metadata management Access high volume Apply efficient and rapid data handling Use open and extensible technologies Deploy proven and pre-configured business content Implement a lean a simple landscape Focus on clear and standardized IT strategy Access in real-time Harmonize and govern your data SAP BusinessObjects Data Services SAP BusinessObjects Data Quality (part of DS) SAP BusinessObjects Data Integration (part of DS) SAP BusinessObjects Data Federator SAP BusinessObjects Metadata Management SAP BusinessObjects Rapid Marts SAP Business Warehouse Accelerator SAP Business Warehouse SAP Master Data Management SAP Master Data Governance

12. EIM Product Portfolio Solution Matrix Which EIM Product fits to your Solution Approach? Solution Approach SBOP Data Service SBOP DF SBOP MM / IS SBOP Rapid Marts SAP NW BWSAP NW BWA SAP NW MDM SAP NW MDG SAP HANA Sybas e IQ Apply data quality and lineage Adopt metadata management Access high volume Apply efficient and rapid data handling Use open and extensible technologies Deploy proven and pre- configured business content Implement a lean a simple landscape Focus on clear and standardized IT strategy Access in real-time Harmonize and govern your data SBOP Rapid Marts SAP NW Master Data Mgmt. SAP NW Business Warehouse SBOP Data Services SBOP Data Services SAP NW Master Data Governance SAP NW Business Warehouse Accelerator SAP NW Business Warehouse Accelerator SBOP Data Federator SBOP Data Federator SAP Hana Sybase IQ SBOP Metadata Mgmt. / Information Steward SBOP Metadata Mgmt. / Information Steward fully implemented with reservefeature accomplishedneutral, no impactfeature not fullfilled © SAP AG 2010. All rights reserved. / Page 12

13. Appendix

14. Legend on Icons Explanation on arrow icons Feature or benefit that is fully implemented with reserve (e.g. high volume with BW / BWA) feature or benefit is accomplished neutral, no impact, neither positive nor negative feature not fullfilled, might be a limitation, it has to be individually double checked (e.g. performance drawbacks when applying Data Federator without BW) limitation that cannot be fullfilled at all, even a workaround is difficult to find © SAP AG 2010. All rights reserved. / Page 14