3. Instructions: In groups, look at the brand logos. Make a list of the brand and what they sell. The team with the most correct brand and product associations wins!

8. Coca – cola Pop / Soda Microsoft Computer software

9. International Business Machines Computers General Electric Appliances Military hardware

10. Intel computer chips Disney Movies Entertainment

11. Nokia cell phones McDonalds fast food

12. Toyota Vehicles Marlboro cigarettes

13. Mercedes luxury vehicles Hewlett-Packard Printers Computers

14. Citi Bank financial services American Express Credit cards

15. Gillette Razors Cisco communications

16. BMW luxury vehicles Honda Cars / Vehicules

17. Ford vehicles Samsung Electronics

18. Sony Electronics Entertainment Pepsi Food / beverages

19. Nescafe Coffee Budweiser beer

20. Dell computer hardware Merill Lynch Investment Banking

21. Morgan Stanley Investment brokerage Oracle Database software

22. Pfizer pharmaceuticals J.P. Morgan Investment banking

23. Nike Shoes / clothing Merck drugs

24. HSBC Banking SAP Computer software

25. Canon cameras Kellogg’s cereal

26. Gap clothing / fashion IKEA furniture

27. Harley Davidson motorcycles Heinz ketchup

28. Apple Computers / Electronics Louis Vuitton Luxury clothing accessories

29. Nintendo computergames MTV Music Television

30. Volkswagen vehicles L’Oreal Cosmetics / Perfume

31. Xerox photocopiers KFC Fast food

32. Kodak cameras Wrigley’s chewing gum

33. Colgate toothpaste Pizza Hut Food and beverages

34. Gucci Luxury items Kleenex

35. Avon cosmetics Ebay Internet shopping

36. Yahoo Internet services Nestle Food / confectionary

37. Adidas sports apparel Rolex watches

38. Porsche sports cars Levis Jeans

39. Smirnoff vodka Boeing Aerospace

40. Heineken beer Shell Oil and Gas

41. Nivea skin cream Google Internet

42. Starbucks coffee Moet & Chandon champagne

43. Instructions: Ask and answer with your partner about their own brand preferences. Ask your partner WHY? they like that particular brand. Price? Quality? Image? How loyal are they to their brand 0% 100%? Unloyal somewhat very totally

44. WHAT BRAND OF _______________________ DO YOU USE / HAVE? WHY THAT BRAND? HOW LOYAL ARE YOU?