1. DRAFT 2016 Sponsorship Program Littleton Youth Baseball and Softball

2. DRAFT Agenda Objectives Program Overview Sponsorship Levels Fundraising Goals Sponsorship Sales Methodology Required Support and Investment Next Steps Discussion / Q & A

3. DRAFT Objectives Engage the community more broadly and comprehensively Foster affinity for LYBS athletes and programs Extend sponsorship opportunities to a much wider audience than in previous years Expand the variety of sponsorship levels and related fees Significantly increase sponsorship revenue

4. DRAFT Program Overview Create multiple defined levels of sponsorship, with differentiated sponsorship fees and benefits Attract many more sponsors than there are teams to sponsor through non-team sponsorship levels Target businesses not only within Littleton, but also those in surrounding towns routinely patronized by Littleton residents Expand community of potential sponsors to include individuals and families, in addition to corporate sponsors

5. DRAFT Sponsorship Levels Corporate “Base Hit” “Double” “Triple” “Home Run” “Grand Slam” Non-Corporate Individual Family Sustaining

6. DRAFT Corporate Sponsorship Levels

7. DRAFT Corporate: “Base Hit” Sponsorship Package Components: Listing on LYBS website for duration of 2016 Season (March 01, 2016 - 28 Feb 2017) Inclusion in “Thank our Sponsors” section of all league emails Financials: Sponsorship Fee: $100 LYBS Cost: $0 Gross Profit: $100 Sponsor WIIFMs Basic public recognition for contribution and support Positive brand exposure to existing and potential new customers Community good-will

8. DRAFT Corporate: “Double” Sponsorship Package Components: Listing on LYBS website for duration of 2016 Season (March 01, 2016 - 28 Feb 2017) Inclusion in “Thank our Sponsors” section of all league emails Name / Logo included on LYBS “all sponsors” signs and banners Financials: Sponsorship Fee: $200 LYBS Cost: $60 Gross Profit: $140 Sponsor WIIFMs Enhanced public recognition for contribution and support Positive brand exposure to existing and potential new customers Community good-will

9. DRAFT Corporate: “Triple” Sponsorship Package Components: Listing on LYBS website for duration of 2016 Season (March 01, 2016 - 28 Feb 2017) Inclusion in “Thank our Sponsors” section of all league emails Name / Logo included on LYBS “all sponsors” signs and banners Name / Logo inclusion in press releases and event programs “Support our Sponsors” Social Media mentions (3X per week, all channels) Financials: Sponsorship Fee: $350 LYBS Cost: $60 Gross Profit: $290 Sponsor WIIFMs Enhanced public recognition for contribution and support Positive brand exposure to existing and potential new customers Potential positive press mentions Additional positive social media exposure Community good-will

10. DRAFT Corporate: “Home Run” Sponsorship Package Components: Listing on LYBS website for duration of 2016 Season (March 01, 2016 - 28 Feb 2017) Inclusion in “Thank our Sponsors” section of all league emails Name / Logo included on LYBS “all sponsors” signs and banners Name / Logo inclusion in press releases and event programs “Support our Sponsors” Social Media mentions (3X per week, all channels) Individual Social Media mentions (with approved content provided by sponsor — 1 per week, all channels) In-kind donation of products or services (equipment, cage time, etc.) in lieu of cash may be considered for up to 50% of sponsorship fee, subject to approval of LYBS board Sponsor WIIFMs Enhanced public recognition for contribution and support Positive brand exposure to existing and potential new customers Potential positive press mentions Additional positive social media exposure Directed-content brand exposure and marketing messages on social media Community good-will Financials: Sponsorship Fee: $500 LYBS Cost: $60 Gross Profit: $440

11. DRAFT Corporate: “Grand Slam” Sponsorship Package Components: Listing on LYBS website for duration of 2016 Season (March 01, 2016 - 28 Feb 2017) Inclusion in “Thank our Sponsors” section of all league emails Name / Logo included on LYBS “all sponsors” signs and banners Name / Logo inclusion in press releases and event programs “Support our Sponsors” Social Media mentions (3X per week, all channels) Individual Social Media mentions (with approved content provided by sponsor — 1 per week, all channels) In-kind donation of products or services (equipment, cage time, etc.) in lieu of cash may be considered for up to 50% of sponsorship fee, subject to approval of LYBS board Individual Team Sponsorship Company Name on player jerseys Team photo + Commemorative Plaque Speaking opportunities at LYBS events (Jamboree, etc.) Optional: custom signage (e.g. feather flags) to be displayed at LYBS games and events — sponsor can keep these after end of season for ongoing, off-school-property use outside of LYBS functions

12. DRAFT Corporate: “Grand Slam” (cont’d.) Financials: Sponsorship Fee: $750 + optional signs @ $300 each LYBS Cost: $160 + $250 per optional sign Gross Profit: $590 + $50 per optional sign Sponsor WIIFMs Enhanced public recognition for contribution and support Positive brand exposure to existing and potential new customers Potential positive press mentions Additional positive social media exposure Directed-content brand exposure and marketing messages on social media Enhanced community good-will through additional exposure as team sponsor Optional Sponsor-specific advertising via dedicated signage + retention of signage post-season Speaking opportunities at LYBS events —> direct engagement with existing and potential new customers Commemorative plaque & team photo as enduring testament to LYBS support, can drive enduring good- will with customers and community via prominent display on business premises Affinity for LYBS athletes, teams, and programs

13. DRAFT Non-Corporate Sponsorship Levels

14. DRAFT Non-Corporate: Individual Sponsorship Package Components: Inclusion in “Thank our Sponsors” section of all league emails Public link to Sponsor Roll listing shared via LYBS social media (all channels) Financials: Sponsorship Fee: $25 LYBS Cost: $0 Gross Profit: $25 Sponsor WIIFMs Inclusion in outbound communications and engagement in community supporting LYBS athletes and programs Public recognition for contribution and support Personal satisfaction related to supporting our town’s youth athletic programs

15. DRAFT Non-Corporate: Family Sponsorship Package Components: Inclusion in “Thank our Sponsors” section of all league emails Public link to Sponsor Roll listing shared via LYBS social media (all channels) Financials: Sponsorship Fee: $50 LYBS Cost: $0 Gross Profit: $50 Sponsor WIIFMs Inclusion in outbound communications and engagement in community supporting LYBS athletes and programs Public recognition for contribution and support Personal satisfaction related to supporting our town’s youth athletic programs

16. DRAFT Non-Corporate: Sustaining Member Sponsorship Package Components: Inclusion in “Thank our Sponsors” section of all league emails Public link to Sponsor Roll listing shared via LYBS social media (all channels) Financials: Sponsorship Fee: $10 per month or $100 per year, recurring LYBS Cost: $0 Gross Profit: $100-120 per year Sponsor WIIFMs Inclusion in outbound communications and engagement in community supporting LYBS athletes and programs Public recognition for contribution and support Personal satisfaction related to supporting our town’s youth athletic programs

17. DRAFT Corporate Sponsor Level Summary Website Listing“Thank our Sponsors” email“All Sponsors” signsPress Releases / Event PgmSocial Media “Thank yous”Social Media MentionsTeam SponsorshipCustom Feather Flags (optional)Team Photo / PlaqueSpeaking Opptys

18. DRAFT Non-Corporate Sponsor Level Summary “Thank our Sponsors” emailSponsor Roll Listing

19. DRAFT Sponsorship Fundraising Goals Need to assess whether these “# of Sponsors” numbers are attainable

20. DRAFT Sponsorship Sales Methodology: Corporate Target Methods: 7-touch Marketing Campaign Email Campaign to all business in Littleton, and selected businesses in Westford and Acton (those likely to be patronized by Littleton residents) — Round 1 Outbound Telesales Campaign to businesses with 5+ employees in Littleton, and selected businesses in Westford and Acton — Round 1 Postal Mail campaign with fliers and letter — include “compelling story” + WIIFMs Email Campaign to all business in Littleton, and selected businesses in Westford and Acton (those likely to be patronized by Littleton residents) — Round 2 Outbound Telesales Campaign to businesses with 5+ employees in Littleton, and selected businesses in Westford and Acton — Round 2 Door to door flier delivery by uniformed players to “main street” businesses (supervised by CORI’d coaches and CORI’d parent volunteers) Email Campaign to all business in Littleton, and selected businesses in Westford and Acton (those likely to be patronized by Littleton residents) — Round 3 Personal sales visits for larger businesses and previous sponsors

21. DRAFT Sponsorship Sales Methodology: Non-Corporate Target Methods: Social Media Email non-corporate flier to parents — ask them to spread the word to friends and family >>Need ability to accept donations online and issue tax receipts<< Hand out printed non-corporate fliers at games and practices Door to door residential delivery of non-commercial flier by uniformed players (supervised by CORI’d coaches and CORI’d parent volunteers) Letter / Flier packets distributed to each player to mail to friends and family

22. DRAFT Required Support & Investment Support TypePeopleEst. Investment Website, Email, Social Media, Press Release Content CreationCoordinator / Board$0 “All Sponsors” Signs & Banners (1 per field)Coordinator / Board$1,000 - $1,500 Optional Custom Feather FlagsCoordinator / Board$250 per “Grand Slam” Sponsor Ability to accept / charge recurring paymentsCoordinator / BoardTBD Ability to issue 501(c)(3) receipts for donationsCoordinator / BoardTBD Printed Event Programs (Jamboree, etc.)Coordinator / Board$1,500 System to support opportunity management and email campaigns (e.g., Salesforce.com) Coordinator / BoardFree Verify School Committee will permit planned signageCoordinator / Board$0 Need to validate

23. DRAFT Required Support & Investment Support TypePeopleEst. Investment Lists of registered businesses in Littleton, Westford, ActonCoordinator / Board$300 Telesales Campaign Calling Help & Telephony CostsParent Volunteers$0 Postal Mail Campaign PostageCoordinator / Board + Parents $2,500 Door to Door flier deliveryCoach / Parent / Player Volunteers $0 “Outside Sales Rep” visitsCoordinator / Volunteers $0 Sponsorship Level Fliers, Cover Letters, EnvelopesCoordinator / Board$500 Need to validate

24. DRAFT Next Steps Address Questions & Concerns from LYBS Board Test Sponsorship Levels against VoC Board Secure any necessary approvals from P&R and Schools Identify & Recruit coordinators and volunteers Establish Infrastructure (Systems, etc.) Create Campaign Content & Materials Establish Campaign Calendar Launch Campaigns & Commence Sales Visits Deliver on Sponsorship Benefit Commitments as defined by level

25. DRAFT Discussion / Q & A