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1 Field Devices – Sales and Marketing Conference – April 2015 Field Devices 2014 BR - Confidential 1 Field Devices Foxboro® “S” Series Pressure April 2015 Dr. Patrick Cupo “S” Series Pressure Transmitters
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2 Field Devices – Sales and Marketing Conference – April 2015 >Financial Objective: Quantity & Revenue >Offering >Features >Selection Guide >Impact on Existing Offer >Competition >Target markets >Industries & Customers >Value Proposition(s) >User Benefits >Differentiators >Resources to support offer >Summary ‘’S’’ Series Agenda
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3 Field Devices – Sales and Marketing Conference – April 2015 Financial Objectives – “S” Series Launch >1,000 to 2,000 IGP10S/IAP10S units sold by December 31, 2015 >@ 2,000 Units; ASP $1,129 >Total Revenue = $1.58M >500 IDP10S units sold by December 31, 2015 >@500 Units; ASP $1,455 >Total Revenue = $0.5M
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4 Field Devices – Sales and Marketing Conference – April 2015 >Financial Objective: Quantity & Revenue >Offering >Features >Selection Guide >Impact on Existing Offer >Competition >Target markets >Industries & Customers >Value Proposition(s) >User Benefits >Differentiators >Resources to support offer >Summary ‘’S’’ Series Agenda
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5 Field Devices – Sales and Marketing Conference – April 2015 IDP10S 200” 0.5 Bar 1,000” 2.5 Bar IGP10S IAP10S 2,000 PSI 138 Bar 6,000 PSI 414 Bar “S” Series Pressure Offering
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6 Field Devices – Sales and Marketing Conference – April 2015 S Series Features Features >High Turndown >FoxCal Technology >Time in Service >100 msec Response Time >5-year Warranty >Push-button Display
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7 Field Devices – Sales and Marketing Conference – April 2015 Selection Guide IGP10S/IAP10S >2000 psi & 6000 psi Sensor Ranges >HART 6 >In-Line ½” NPT Male and Female, M20 >Remote Seals >Wetted Materials: SST & Hast C >Aluminum & Stainless Steel Housing >Conduit Connections: ½” NPT & M20 >Safety Certifications: FM, CSA, ATEX & IECEx >Options: LCD Indicator, Mounting Bracket & Block and Bleed Valve
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8 Field Devices – Sales and Marketing Conference – April 2015 Selection Guide IDP10S >1,000” H 2 O Sensor Ranges >HART 6 >Traditional and Low Profile Structures >Remote Seals >Wetted Materials: SST, Hast C, Monel & Tantalum >No Inert Fill >Aluminum and Stainless Steel Housing >Conduit Connections: ½” NPT & M20 >Safety Certifications: FM, CSA, ATEX & IECEx >Options: LCD Indicator, Mounting Bracket & Manifolds
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9 Field Devices – Sales and Marketing Conference – April 2015 Multiple Calibrations Stored– Unique!
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10 Field Devices – Sales and Marketing Conference – April 2015 Impact on Existing Product Line NONE! NEW CUSTOMERS No Discounting No Cannibalization
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11 Field Devices – Sales and Marketing Conference – April 2015 >Financial Objective: Quantity & Revenue >Offering >Features >Selection Guide >Impact on Existing Offer >Competition >Target markets >Industries & Customers >Value Proposition(s) >User Benefits >Differentiators >Resources to support offer >Summary ‘’S’’ Series Agenda
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12 Field Devices – Sales and Marketing Conference – April 2015 Competition Versus “S” Series Price Performance Value IDP10S 2051EJA110 PMD75 3051S EJX130
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13 Field Devices – Sales and Marketing Conference – April 2015 >Financial Objective: Quantity & Revenue >Offering >Features >Selection Guide >Impact on Existing Offer >Competition >Target markets >Industries & Customers >Value Proposition(s) >User Benefits >Differentiators >Resources to support offer >Summary ‘’S’’ Series Agenda
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14 Field Devices – Sales and Marketing Conference – April 2015 “S” Series Target Markets & Customers >Target Markets >Chemical >Power >Food & Beverage >Target Customers >Emerson Pressure Users >Yokogawa Pressure Users >E+H Pressure Users >Honeywell Pressure Users
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15 Field Devices – Sales and Marketing Conference – April 2015 >Financial Objective: Quantity & Revenue >Offering >Features >Selection Guide >Impact on Existing Offer >Competition >Target markets >Industries & Customers >Value Proposition(s) >User Benefits >Differentiators >Resources to support offer >Summary ‘’S’’ Series Agenda
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16 Field Devices – Sales and Marketing Conference – April 2015 “S” Series Value Proposition One “S” Series Pressure Transmitter can replace multiple sensor ranges of competitors product! >Cost Savings >Reduced Stock and Inventory >Ease of Use >One Transmitter Model >No Misapplied Sensor Selection >Enhanced Performance over wide turndown
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17 Field Devices – Sales and Marketing Conference – April 2015 “S” Series Differentiator >FoxCal Technology >11 Calibrations stored in Transmitter Firmware >“S” Series Transmitter is capable of automatically transitioning to the best calibration based on Transmitter Input >Time In Service > Maintained: >5 year warranty >Push Button Display – Configuration >Co-Tangile Housing
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18 Field Devices – Sales and Marketing Conference – April 2015 >Financial Objective: Quantity & Revenue >Offering >Features >Selection Guide >Impact on Existing Offer >Competition >Target markets >Industries & Customers >Value Proposition(s) >User Benefits >Differentiators >Resources to support offer >Summary ‘’S’’ Series Agenda
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19 Field Devices – Sales and Marketing Conference – April 2015 Resources to Support “S” Launch >External Presentation >PSS >MI >Data Sheet >Battle Card >Selection Guide >Competitive Positioning – Emerson, Yokogawa, E+H >Reference Accuracy Calculator >Inventory Reduction Calculator >Tank Animation >Buy Automation
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20 Field Devices – Sales and Marketing Conference – April 2015 Inventory Reduction Calculator
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21 Field Devices – Sales and Marketing Conference – April 2015 Reference Accuracy Calculator
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22 Field Devices – Sales and Marketing Conference – April 2015 FoxCal Animation
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23 Field Devices – Sales and Marketing Conference – April 2015 >Financial Objective: Quantity & Revenue >Offering >Features >Selection Guide >Impact on Existing Offer >Competition >Target markets >Industries & Customers >Value Proposition(s) >User Benefits >Differentiators >Resources to support offer >Summary ‘’S’’ Series Agenda
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24 Field Devices – Sales and Marketing Conference – April 2015 “S” Series Summary One “S” Series Transmitter Does It All – Replaces Competitors Multiple Sensor Offerings >Foxboro “S” Series Transmitter Meets Your Needs… >Best in class performance and wide functionality >Cost saving transmitter that reduces your inventory >Lower cost and higher value than our competitors >Provides a combination of unsurpassed performance and functionality >Standard, “Best in Industry” 5-year warranty
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25 Field Devices – Sales and Marketing Conference – April 2015
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