2. Is there one group that still needs to present?

3. Chapter 4 Marketing Products and Services Through Sports

4. Power of a New Market Women make 80% of all purchasing decisions. Spend more than $5 billion a year on sportswear Steffi Graf and Gabriela Sabatini earned $6.5 million and $4 million in endorsements in 1994

5. Think of the status of women’s athletics in our school How does the funding compare to men’s athletics? How does the attendance at women’s events compare? How can marketing help women’s sports at LNS? What type of marketing would help promote women’s sports at LNS?

6. How are companies, the media, cities, and consumers all involved in buying and selling products through sports? Companies buy the rights to advertise through sports TV & Radio sell broadcast time to teams and sponsors Cities buy rights to host teams and sell the idea to taxpayers Consumers buy products advertised during the game

7. Reasons to become a sponsor Increase sales Introduce a new product or service to a large audience Compete where many potential customers are in one place Interested target market Goodwill of the audience Commitment to the community Enter new markets Entertain clients, employees, or potential customer Enhance the companies’ image

8. Return Is the profit the sponsor earns from its support of an athlete or team. Think of the local businesses that sponsor sports in Lincoln. Do they see an increase in business?

9. Niche Market Involves researching a target market to determine the specific items or services a small group of people will buy. Common niche markets (men & women) in different age groups 12-24, 25-34, 35-44, 45-54, 55 and up Different ethnic groups Can you think of an example of this?

10. Affinity Sports Niche markets whose participants are just as passionate about their sport Examples—bass fishing; jump roping Lots of participants & significant tournaments nationwide