1. GUCCI

2. Gucci Gucci opened an Italian company in Florence.
Industry: consumer goods
Known for the high quality leather products (handmaking shoes)
At present: 450 stores worldwide
Guccio Gucci was born in Florence and was an Italian business man and fashion designer.

3. Name: Gucci
Name:
Original
Short
Sounds likable
Recognizable
Logo:

4. Target audience Rich people (women, men and kids)
Fashionable and fancy people
Individuals who invest in fashion

5. women
Handbags
Shoes
Watches
Dresses …

6. Men
Ties
Watches
Suiting
Shoes …

7. Kids
Shoes
Kids jewellery
Hats and gloves …

8. Swot-analysis Strenghts Weaknesses Different from competition
Excellent quality
Strong brand image
Different products …
Expensive
Financial crisis  weak market
Opportunities
Threats
Emerging luxury markets in China and India
Eazy to differentiate from competition …
Competition  Versace Armani, D&G
Financial crisis  weak market

9. Brand image
Gucci is known as one of the most famous brands in the whole world.
It is one of the world’s leading luxury brands
Some Celebrities represent Gucci:

10. Jessica Biel
Gucci Spring Summer 2013 look
Beverly Hills, California

11. Robert Pattinson A Gucci green two button Monaco suit
Twilight Premiere

12. Jessica Chastain
A black bag of Gucci
Theatre in New york

13. Advertising? Gucci advertises trough different channels: Magazines
Television
Leaflets
Celebrities …

14. Positioning One of the most famous brands in the world
Competitors: Chanel, Versace, Armani, Dolce&Gabbana…
Competitive advantage:
Superior (top quality)
Exclusive
profitable

15. Packaging for: Clothes in different sizes (small, large, medium)
Purses

16. Packaging for:
Perfume
Glasses

17. Packaging for:
Jewellery
Belts

18. Quality is remembered long after the price is forgotten
Slogan
Quality is remembered long after the price is forgotten
Expensive products BUT excellent quality