1. FROST N’ BAKE ENTERPRISE

2. C OMPANY B ACKGROUND Frost & Bake enterprise Type of business : proprietorship Main Activity : Frost & Bake enterprises Initial capital : RM 50,000 Email address : frostnbakeenterprise@ymail.com Website address : www.frost&nenterprise.com located in Puncak Alam

4. T HE STRENGTH OF COMPANY Malay entrepreneurship Location of the company is situated in a strategic area. Produce high quality product Halal and clean products Unique product Affordable Variety of flavor to choose from Homemade muffin and ice cream

5. O BJECTIVE to ensure the business will run smoothly without any difficulties To increase our customer’s satisfaction by delivering a continously our best products from Frosted Fantasy. To give chance to our customer to something new that is totally different from the other bakery’s company. To increase our company’s profit by creating a new technology in making cupcakes.

6. V ISION AND MISSION Vision - To deliver a full customer’s satisfaction through our best quality products and to be the best company in making variety of cupcake in Malaysia. Mission  To improve the production and quality of product for continuous by using the new technology in making cupcakes.  Enhancing the job opportunities to the people.  To increase our company’s profitability.  To make people enjoy with our product.

7. O UR PRODUCT Focaccina Torta a muffin cake mix with ice-cream and various type of fruits Flavour - chocolate, vanilla and strawberry Fruits - mangoes, bananas, watermelons, raisins and dates

8. P RODUCT STRATEGY

9. M ARKETING STRATEGY Banners Flyers Mass Media Through email

10. T ARGET MARKET Geographic  For children in the range of 8 to 12 years old.  For teenager in the range of 13 to 21 years old.  For adult in the range of 22 to 35 years old. o Price is affordable

11. COMPETITORS

12. Strength:  Well-known company  Unique home bake snack  Strategic location all over Malaysia Weakness:  Non-Muslim products  Lacks of variety  Products are still new in local market

13. COMPETITORS

14. Strengths:  Well-known company  Variety of products  Good market player in manufacture industry  Have good networking among distributors and customer  Complete machinery and well trained workers Weakness:  Non-muslim products

15. COMPETITORS

16. Strengths:  Well-known company  Variety of products  Good market player in manufacture industry  Have good networking among distributors and customer  Complete machinery and well trained workers Weakness:  Non-muslim products

17. S WOT ANALYSIS SWOTFROST & BAKE ENTERPRISE SECRET RECIPE Strength Affordable price (more cheap than our competitor’s product). Variety of flavour to be choose Well known product. Weaknesses Looks almost the same as competitor’s product. Price of the product is expensive. Opportunity Can having online promoting. Can add variety of choice Threat Too much competitor in the business.

18. C OMPANY LOCATION

20. O BJECTIVE OF MARKET OPPORTUNITY To gain 50% customer awareness about the existence of our business and product in the first half of the year. To lock at least 40% of our potential customers to become loyal customers of our muffins by offering the best quality product, the best street food experience and the most reasonable price within a year.\ To ensure that the sales promotion held can be receive by 60% of overall population in Puncak Alam in year 2014.

21. O BJECTIVE OF MARKET OPPORTUNITY To attract 30% of the price buyers to purchase our product by offering at affordable prices, adding more value, providing coupons and even refunds within the stated period. To obtain 2000 people liking our business fan page on facebook.com within a year for us to share information and improve our products and services.

22. T RENDS AND CHARACTERISTICS gluten-free diet a protein that occurs naturally in grains like wheat, barley, and rye a way to cope with celiac disease

23. B ARRIERS TO ENTRY need the capital to start up such as equipment, building, and raw materials customer loyalty Resources (raw materials)

24. C USTOMERS BEHAVIOUR People can having muffins in any time either dinner or lunch even breakfast Muffins usually can find and buy at bakery shops which are not open for 24/7. People prefer to buy online because it can save their time and cost also can easy them to eat muffins in any time.

25. C USTOMERS BEHAVIOUR The price of muffins is affordable to people. People are interested to buy muffin based on their mind set which is want to try something new. They did not know how the taste it is but with the attractive of unique name and variety of design on muffins, it will attract people to like muffins

26. C OMPETITIVE ADVANTAGES Advantage that a firm has over its competitors, allowing it to generate greater sales or margins and/or retain more customers than its competition. Frost N’ Bake Enterprise achieve advantages when our competitors weaknesses is our advantages. Our products has been proven halal products Have variaty of our products for example 3 flavour of ice cream in our muffin cake which are chocolate, vanilla and ice cream.

27. A DMINISTRATIVE EXPENDITURE

29. OPERATIONS EXPENDITURE

31. MARKETING EXPENDITURE