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Published byClaude Garrett Modified over 8 years ago
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STP Marketing segmentation Target market Product positioning
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STP Marketing segmentation
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Marketing segmentation
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STP Marketing segmentation geographic demographic psychographic behavioral
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STP Marketing segmentation Geographic Factor Where is your customers ? country region cities village street
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Geographic
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Marketing segmentation geographic
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Marketing segmentation Demographic
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Marketing segmentation demographic
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Marketing segmentation Psychographic psychographic
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Marketing segmentation psychographic psychographic
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Marketing segmentation psychographic psychographic
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Marketing segmentation psychographic psychographic
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Marketing segmentation psychographic Lifestyle Attitude
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Psychographic :backpacker/elite
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Marketing segmentation Behavioral Behavioral Buying Buying 1. What 2. When 3. Where 4. Why 5. How often 6. How much 7 Who participate in the buying 8 How does the customer buy
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behavioral
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Target market
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Volume Volume Access Access practical practical
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Product positioning Where customer perception customer perceptionwhat Quality Quality Price Price Hospitality Hospitality Decore Decore Service Service Serving size Serving size
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Product positioning
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Product positioning /perfume
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Product positioning
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Product positioning/slogan
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slogan
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Oum hotel
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Sanitary & Trendy
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Oum hotel
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Question
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