2. Table of contents Target audience Brand image Positioning Slogan Name Logo Evolution of BMW

3. Target audience BMW People who are looking for a descent, strong car. For people who think luxury is very important. For people that love horsepower!

4. Target audience BMW is popular in the older generation but the numbers in the young generation are increasing fast as well. The young generation likes the older bmw’s the most. Why? Because they are affordable en because of their horsepower!

5. Target audience The older generation is more in need of luxury. Luxury = Money. The older generation has much more money than the young generation, so that’s not a problem at all.

6. Brand image BMW is known as a expensive car, but also as a very strong car. They already have lots of old-timers. The numbers of old-times has skyrocketed in the younger generation. Of very common car is the BMW E30

7. VS. OLD Young

8. Brand image BMW is know for his “normal” cars but also for their “sports cars”. The M-series Faster Stronger Better

9. Brand image BMW is build in Germany German cars have the best popularity of all the cars. Why? Because they’re descend It a money spender  Good quality

10. Positioning BMW is the second best seller of cars and motorbikes in the world after Renault BMW sold 18 634 cars in 2012, in 2011 they sold 16 422 cars Renault sold 18 947 cars in 2012, in 2011 they sold 19 732.

11. Slogan BMW, The Ultimate Driving Machine

12. Name BMW stands for:ENGLISH BayerischeBavarian MotorenMotor WerkeWorks Their main factory and headquarters is in München, Germany.

14. Logo Isn’t a propeller but is based on the weapon shield of Bavarian

15. Evolution of BMW BMW has changed lot the last few years. Normal cars => Sports cars => Suv’s => motorbikes => Mini cooper => Husqvarna They invest in the future as well with their electric cars.

16. Thanks for listening.