1. Competitive Advantages MicCin

2. Competitive Advantages Definition 1 Definition 2 Definition 3 Avoid at all cost for this project: Offering competitive price. Cost does not influence audience’s choices that much.

3. MicCin MicCin wants you to be a movie connoisseur, not one of the crowd. MicCin is a microcinema that projects moving images in abandoned factory lofts in a yet-gentrified part of a hip town. It is neither a movie palace nor a living room. It is a place where you can experience raw human emotions with another thirty people: not too many to feel alienated, not too few to feel cozy. Oldies, indies are our niche; biggies, not so much. Think popcorn with pink sea salt, not artificial butter flavor.

4. MicCin Production Differentiation What are some differences between MicCin and its competitors (such as arty theatres---Brattle, Kendall, Coolidge Corner)? Film selection. Size and space. Concession (!) NOT price.

5. MicCin Fixed and Variable Cost Fixed cost: What needs to be there even if there is no audience and employee. Variable cost: What has to be there if there are audience and employees. This cost will increase if there are more audience members. Network effect: For most cases, say “no”. Facebook won’t be fun if you are the only one using it. But Breaking Bad is still a good show even if you are the only one on earth who watches it.

6. MicCin Fixed and Variable Cost Fixed cost: What needs to be there even if there is no audience and employee. Variable cost: What has to be there if there are audience and employees. The cost will increase if there are more audience members. Network effect: For most cases, say “no”. Facebook won’t be fun if you are the only one using it. But Breaking Bad is still a good show even if you are the only one on earth who watches it.

7. MicCin Economy of Scope In most cases, no; the only exception is your company already has deals with other companies. For example, you are a film production company and you already have deals to make t-shirts, plush toys, lunch boxes, underwear, etc. etc. to sell your (superhero) characters.

8. MicCin Proprietary Technology Yes. Projectors need to be upgraded regularly according to industry standard. There are only a few companies that manufacture the projectors. (Especially the case of 3D films, that’s why we are not showing them).

9. MicCin Special Resources Think of it as “human resources” and “natural resources”. Will MicCin do well in a town with no university? Will MicCin do well in a town where there is no abandoned factory lofts that cost a dozen a dime?