1. HW425 Health and Wellness Programming Unit 4:Program Planning

2. Seminar Four THIS IS AN AUDIO SEMINAR. YOU SHOULD BE ABLE TO HEAR ME SPEAKING. MAKE SURE YOUR SPEAKERS ARE ON AND TURNED UP. IF YOU CAN NOT HEAR ME, PLEASE CALL TECH SUPPORT IMMEDIATELY AT 866-522-7747

3. Agenda Administrative Issues – APA/in-text Unit 4 Key Concepts Opening Discussion Seminar Discussion Questions Field Trip Questions/Comments/Concerns

4. APA Format/In-Text Citations If you are paraphrasing an idea from another work, you only have to make reference to the author and year of publication in your in-text reference, but APA guidelines encourage you to also provide the page number (although it is not required.) “According to Jones (1998), APA style is a difficult citation format for first-time learners. APA style is a difficult citation format for first-time learners (Jones, 1998, p. 199).” Purdue University (n.d). Purdue online writing lab. Retrieved from www.owl.english.purdue.edu

5. Key Concepts (Hodges & Videto, 2005) Planning Steps 1 Review the needs assessment 2 Convene an Advisory Panel or Planning Committee 3 Assess and establish a budget for program planning 4 Write and review a mission statement 5 Write and review program goals and objectives 6 Select a theory or theories on which to base your program 7 Review other programs to generate program strategy alternatives 8 Assess and Establish the budget for program implementation 9 Estimate time 10 Select strategies and activities 11 Plan evaluation 12 Determine and establish cooperative agreements and linkages with other appropriate community agencies 13 Write component-specific behavior and learn objectives 14 Pilot test the intervention 15 Implement the program

6. Key Concepts (cont) Social Marketing, Program Planning and Implementation Exchange Evolving behavior Marketing mix (4 Ps): Product, Price, Place, Promotion

7. Key Concepts (cont) PATCH Mobilizing the community Collecting & organizing data Choosing health priorities & target groups Choosing and conducting interventions Evaluating PATCH MATCH Goals selection Intervention planning Program development Implementation prep Evaluation

8. Key Concepts (cont) (Hunnicutt) Planning forces you to think through the details in advance Planning makes your program transparent Planning is empowering Planning creates alignment

9. Opening Discussion You work for a factory that produces widgets. The factory employs 1000 people. Overweight/obesity costs a good deal of money from insurance/medical expenses, absenteeism and presenteeism. You have been tasked to design a voluntary weight loss program available to all employees. The population is diverse: 600 assembly plant operators, 100 truck drivers, 200 support staff, 100 upper level management. 1. What kind of program would you design? How would you make it universally appealing? 2. Using the 4 Ps, how would you market your new program?

10. Seminar Question 1 Think about adult cigarette smoking behavior. What can your program give adults in exchange for quitting smoking?

11. Seminar Question 2 What are some nontraditional channels of delivery that could be used for smoking adults in your community or in a worksite in your community?

12. Field Trip! Search the web and find a local nonprofit in your community dedicated to improving an area of public health. What is one of their stated objectives?

13. Questions/Comments/Concerns Suggestions for seminar?

14. References Kaplan University. (2010). HW215 course materials. Retrieved May 24, 2010 from www. Kaplan.edu www. Holtz, C., (2008). Global health care: Issues and Policies. Boston, MA: Jones and Bartlett Publishers