1. Visit Seattle CONFIDENTIAL STIA Subset - Transient March YTD Occupancy Comparison STIA Subset - Transient March YTD ADR Comparison STIA Subset - Transient March YTD RevPAR Comparison Source: Smith Travel Research (5 Yr. Avg. 2011-2015) STIA Transient Occupancy, ADR and RevPAR Comparison Month & Weekend

2. Visit Seattle CONFIDENTIAL Competitive Set Smith Travel Research I March 2016 vs March 2015 OccupancyAverage Room RateRevPAR Market 20162015% Change20162015% Change20162015% Change Vancouver Downtown 76.369.110.4139.94126.6210.5106.7687.5222.0 Los Angeles CBD 84.779.56.4189.28178.336.1160.24141.8613.0 Seattle TIA 85.482.04.1173.04164.635.1147.81135.049.5 San Francisco Market St 85.384.60.8256.36241.786.0218.56204.476.9 Phoenix Central 88.690.0-1.6204.85198.303.3181.46178.481.7 Portland Central City 79.378.70.7164.61163.590.6130.54128.771.4 Bellevue Eastside 71.873.6-2.4183.95177.993.4132.12130.950.9 San Diego CBD 82.782.30.5195.22201.66-3.2161.45166.03-2.8 Denver Downtown 69.072.5-4.8164.39177.29-7.3113.38128.46-11.7 Source: Smith Travel Research

3. Visit Seattle CONFIDENTIAL Competitive Set Smith Travel Research I March YTD Source: Smith Travel Research OccupancyAverage Room RateRevPAR Market 20162015% Change20162015% Change20162015% Change Los Angeles CBD 80.574.97.5189.11172.229.8152.15128.9218.0 San Francisco Market St 81.678.34.2273.05241.5413.0222.72189.0617.8 Vancouver Downtown 68.763.48.3129.06121.925.988.6977.3314.7 Portland Central City 75.172.73.4157.95153.582.8118.65111.596.3 Seattle TIA 75.575.40.2161.78159.141.7122.21120.031.8 San Diego CBD 78.779.7-1.2190.17188.970.6149.68150.58-0.6 Bellevue Eastside 67.270.4-4.5186.40179.014.1125.25126.01-0.6 Phoenix Central 79.882.0-2.7195.09194.680.2155.68159.60-2.5 Denver Downtown 66.971.1-5.9161.84165.56-2.2108.28117.76-8.1

4. Visit Seattle CONFIDENTIAL STR Forecast- April 2016 Seattle Overview Annual Performance OccupancyADRRevPAR Year% Change $ $ Actual201175.0 ▲ 156.35 ▲ 117.26 ▲ 201278.2 4.3 ▲ 162.95 4.2 ▲ 127.45 8.7 ▲ 201379.7 1.9 ▲ 174.36 7.0 ▲ 139.01 9.1 ▲ 201482.2 3.1 ▲ 191.17 9.6 ▲ 157.07 13.0 ▲ 201583.3 1.4 ▲ 204.96 7.2 ▲ 170.72 8.7 ▲ Forecast201682.2 -1.3 ▼ 212.00 3.4 ▲ 174.36 2.1 ▲ Source: STR Size of Subset: 11,451 rooms

5. Visit Seattle CONFIDENTIAL *City collections are booked to the month for which they were collected (not collection date) **As of 05.03.16: (3) outstanding: Warwick, Sorrento, Grand Hyatt JanFebMarAprMayJunJulAugSepOctNovDec 2016 YTD Total 2016 Budget Total Variance City Collections* $500,779547,199578,376$1,626,354$7,000,000 ($5,373,646) March YTD Collections

6. Visit Seattle CONFIDENTIAL March YTD Expenses Total Expenses: $3,042,797

7. Visit Seattle CONFIDENTIAL Arrivals With First Intended Address of WA State June 2015 YTD December 2013 YTD Arrivals To Seattle Source: U.S. Department of Commerce, Office of Travel and Tourism Industries

8. Visit Seattle CONFIDENTIAL Media Value Report March 2016 YTD International Advertising Equivalency *Includes only generated revenue Earned International Media Coverage

9. Visit Seattle CONFIDENTIAL Spend by Segment King County, 2015 Lodging Retail Restaurants Cruise Lines Other Source: VisaVue | 2015

10. Visit Seattle CONFIDENTIAL Spend by Segment King County, 2015 Lodging Retail Restaurants Cruise Lines Other Source: VisaVue | 2015

11. Visit Seattle CONFIDENTIAL Inbound/Outbound Activities Visit Seattle Tourism Development March Tourism Development Activity Inbound In March, the Tourism Development hosted 7 inbound travel trade and media FAMs with 28 attendees from China, France, Germany, Japan and Korea. Outbound ITB Berlin – March 9-13, 2016 Active America China – March 16-18, 2016 Clipper Vacations Two Nation Vacation Travel Shows – March 22-23, 2016

12. Visit Seattle CONFIDENTIAL Monthly Activities & Website Analytics Multiple campaign messages were present during the month – Taste Washington & VISITSEATTLE.tv