1. Visit Seattle CONFIDENTIAL STIA Subset - Transient February YTD Occupancy Comparison STIA Subset - Transient February YTD ADR Comparison STIA Subset - Transient February YTD RevPAR Comparison Source: Smith Travel Research (5 Yr. Avg. 2011-2015) STIA Transient Occupancy, ADR and RevPAR Comparison Month & Weekend

2. Visit Seattle CONFIDENTIAL Competitive Set Smith Travel Research I February 2016 vs February 2015 OccupancyAverage Room RateRevPAR Market 20162015% Change20162015% Change20162015% Change *San Francisco Market St 82.679.34.1286.35218.6231.0236.43173.3336.4 *Los Angeles CBD 83.477.57.5194.07170.3114161.77132.0122.5 Vancouver Downtown 69.863.210.5127.70119.496.989.1575.5118.1 Portland Central City 77.575.32.9160.02153.914.0124.04115.937.0 *Phoenix Central 82.280.71.8193.26188.562.5158.80152.204.3 Seattle TIA 75.875.50.4159.28157.161.3120.80118.681.8 Bellevue Eastside 70.775.2-5.9190.10180.675.2134.48135.86 *San Diego CBD 79.284.0-5.7198.31190.504.1157.16160.03-1.8 *Denver Downtown 67.775.2-10.0162.67161.780.6110.14121.64-9.5 Source: Smith Travel Research *New competitive set city

3. Visit Seattle CONFIDENTIAL Competitive Set Smith Travel Research I February YTD Source: Smith Travel Research OccupancyAverage Room RateRevPAR Market 20162015% Change20162015% Change20162015% Change *San Francisco Market St 79.875.06.5282.28241.4016.9225.32180.9624.5 *Los Angeles CBD 78.272.48.0189.12168.6912.1147.90122.1221.1 Vancouver Downtown 64.760.47.1122.39119.092.879.2471.9810.1 Portland Central City 72.969.64.7154.15147.544.5112.40102.719.4 *San Diego CBD 76.878.3-1.9187.24181.962.9143.86142.471.0 Bellevue Eastside 64.868.7-5.8187.82179.594.6121.63123.41-1.4 Seattle TIA 70.471.9-2.2154.58155.84-0.8108.76112.11-3.0 *Phoenix Central 75.277.8-3.3189.05192.49-1.8142.14149.73-5.1 *Denver Downtown 65.870.4-6.5160.38159.220.7105.58112.14-5.9 *New competitive set city

4. Visit Seattle CONFIDENTIAL STR Forecast- January 2016 Seattle Overview Annual Performance OccupancyADRRevPAR Year% Change $ $ Actual201175.0 ▲ 156.35 ▲ 117.26 ▲ 201278.2 4.3 ▲ 162.95 4.2 ▲ 127.45 8.7 ▲ 201379.7 1.9 ▲ 174.36 7.0 ▲ 139.01 9.1 ▲ 201482.2 3.1 ▲ 191.17 9.6 ▲ 157.07 13.0 ▲ 201583.3 1.4 ▲ 204.95 7.2 ▲ 170.72 8.7 ▲ Forecast201682.7 -0.7 ▼ 215.14 5.0 ▲ 178.03 4.3 ▲

5. Visit Seattle CONFIDENTIAL *City collections are booked to the month for which they were collected (not collection date) **As of 03.28.16, 1 outstanding: Crowne Plaza JanFebMarAprMayJunJulAugSepOctNovDec 2016 YTD Total 2016 Budget Total Variance City Collections* $500,779480,233$981,012$7,000,000 ($6,018,988) February YTD Collections

6. Visit Seattle CONFIDENTIAL February YTD Expenses Total Expenses: $2,302,946

7. Visit Seattle CONFIDENTIAL Arrivals With First Intended Address of WA State June 2015 YTD December 2013 YTD Arrivals To Seattle Source: U.S. Department of Commerce, Office of Travel and Tourism Industries

8. Visit Seattle CONFIDENTIAL Media Value Report February 2016 YTD International Advertising Equivalency *Includes only generated revenue Earned International Media Coverage

9. Visit Seattle CONFIDENTIAL Spend by Segment King County, 2015 Lodging Retail Restaurants Cruise Lines Other Source: VisaVue | 2015

10. Visit Seattle CONFIDENTIAL Spend by Segment King County, 2015 Lodging Retail Restaurants Cruise Lines Other Source: VisaVue | 2015

11. Visit Seattle CONFIDENTIAL Inbound/Outbound Activities Visit Seattle Tourism Development February Tourism Development Activity Inbound In February, the Tourism Development hosted 7 inbound travel trade and media FAMs with 15 attendees from China, France, Germany, the UK and U.S. Outbound Icelandair Mid-Atlantic Trade Show - February 4-7, 2016 Visit USA’s Australia Expo - February 15-19, 2016 NAJ’s RTO Summit West - February 17-18, 2016 Go West Summit - February 22-25, 2016

12. Visit Seattle CONFIDENTIAL Monthly Activities & Website Analytics Multiple campaign messages were present during the month – Seattle Museum Month, Taste Washington, VISITSEATTLE.tv