1. Marketing Education: Foundations & Functions.

2. Mission of Marketing Education  The Mission of Marketing Education is to enable students to understand and apply marketing, management, and entrepreneurial principles; to make rational economic decisions; and to exhibit social responsibility in a global economy.

3. The Marketing Education Curriculum:  Encourage students to think critically.  Stress the integration of and articulation with academics.  Be sequenced so that broad-based understandings and skills provide a foundation to support advanced study of marketing.  Stress the importance of interpersonal skills in diverse societies.  Enable students to acquire broad understandings of and skills in marketing so they can transfer their skills and knowledge between and among industries.

4. The Marketing Education Curriculum:  Enable students to understand and use technology to perform marketing activities.  Foster a realistic understanding of work.  Foster an understanding and appreciation of business ethics.  Utilize a variety of types of interactions with the business community.

5. Marketing Foundations There are four broad-based foundational areas in the Marketing Curriculum:  Business, Management, and Entrepreneurship  Communication and Interpersonal Skills  Economics  Professional Development Each of these is addressed in more detail later in this presentation.

6. Marketing Functions  Functions relate to actual practices. The seven marketing functions are: Distribution Financing Marketing-Information Management Pricing Product/Service Management Promotion Selling Each of these is addressed in more detail later in this presentation.

7. Marketing Continuum K-16 Basic Academics integrated with Career Awareness and Career Exploration Advanced Academics integrated with:  Marketing Foundations  Related Business Skills  Marketing Functions  Marketing Specialization

8. Marketing Education Standards  Marketing Education integrates academic concepts and technology applications throughout the curriculum  Academic Concepts: math, reading, writing, speaking, sociology, psychology, geography.  Technology Applications The successful implementation of marketing requires the use of technology.  Productivity software  Desktop Publishing

9. Marketing Foundations (1 of 4) Business, Management, & Entrepreneurship  Identify ways that technology impacts business.  Explain the nature of marketing strategies.  Demonstrate leadership characteristics.  Monitor variables associated with business risk.  Demonstrate effective fiscal practices.  Identify potential business ventures based on research.  Formulate a business plan.

10. Marketing Foundations (2 of 4) Communication and Interpersonal Skills  Communicate clearly and concisely in writing.  Use technology to facilitate marketing communications.  Make decisions.  Treat others fairly at work.  Demonstrate interpersonal skills in team working relationships.  Apply interpersonal skills to good customer relationships.

11. Marketing Foundations Economics (3 of 4)  Explain the concept of economic resources.  Interpret the impact of supply and demand on price.  Identify factors affecting a business’s profit.  Determine factors affecting business risk.  Explain the concept of productivity.  Evaluate the influences on a nation’s ability to trade.

12. Marketing Foundations (4 of 4) Professional Development  Analyze employer expectations in the business environment.  Identify employment opportunities in marketing and business.  Utilize resources that can contribute to professional development.

13. Marketing Functions (1 of 7) Distribution  Explain the relationship between customer service and distribution.  Select distribution channels and channel members.

14. Marketing Functions (2 of 7) Financing  Describe the role of financing in marketing and business endeavors.  Identify loan rates.  Calculate exchange rates.  Use budgets to meet the financial needs of a business.

15. Marketing Functions (3 of 7) Marketing-Information Management  Determine the need for marketing information.  Analyze the environments in which businesses operate.  Demonstrate procedures for gathering marketing information using technology.

16. Marketing Functions (4 of 7) Pricing  Determine pricing objectives, policies, and strategies.  Use technology to assist in setting prices.

17. Marketing Functions (5 of 7) Product/Service Management  Plan a product/service mix.  Analyze product-liability risks.  Select materials/products/services to purchase.  Describe factors used by marketers to position products/businesses.

18. Marketing Functions (6 of 7) Promotion  Explain the communication process used in promotion.  Write promotional messages that appeal to targeted markets.  Utilize publicity.  Develop a promotional plan.

19. Marketing Functions (7 of 7) Selling  Develop an understanding of customers/clients.  Utilize strategies to build and maintain a clientele.  Determine/Minimize risks in selling to a customer.  Utilize selling techniques to aid customers/clients in making buying decisions.

20. Marketing Education Curriculum Planning Two sets of national standards exist to support curriculum planning in Marketing.  MBAResearch Probably the most detailed and recognized standards specifically associated with Marketing Education.  http://www.mbaresearch.org http://www.mbaresearch.org  Look in the “Curriculum/Teaching” section for “Standards”  NBEA National Business Standards The Idaho Business Standards also address Marketing and were adapted from the NBEA standards.  http://www.educ.uidaho.edu/standards/ http://www.educ.uidaho.edu/standards/  Look for the “Marketing” link