1. Improving Statistical Literacy by Statistics Finland Consultation Mission on Promoting the activity and Creating a positive image of the Ukrainian State Statistical bodies Kiev, Ukraine 9 – 12 December 2014 Petteri Baer, Marketing Manager, Statistics Finland Courtesy to Ms Reija Helenius, Development Manager

2. Improving Statistical Literacy by Statistics Finland

3. Kiev 9-12 December 2014 3Reija Helenius and Petteri Baer Contents of this presentation Statistical literacy To whom and why? The process of statistical literacy Development of co operation with users Media Educational institutions Libraries Development of services for the users eCourse in Statistics Tools for Learners Business statistics training programme Conclusions ISLP – International Statistical Literacy Project Challenges

4. Kiev 9-12 December 2014 4Reija Helenius and Petteri Baer Statistical literacy requires practice – just as ordinary literacy does Statistical modes of presentation on the increase Numerical information is flooding through the media Statistics are needed in everyday activities

5. Kiev 9-12 December 2014 5Reija Helenius and Petteri Baer What is statistical literacy? An understanding of: social and economic concepts statistical methods and parameters the research process the mode of presentation The ability to use numerical information in everyday life, work and decision-making

6. Kiev 9-12 December 2014 6Reija Helenius and Petteri Baer Statistical literacy is an ability... … to understand … to critically evaluate … to appreciate the contributions of statistical thinking According to Katherine Wallman

7. Kiev 9-12 December 2014 7Reija Helenius and Petteri Baer Statistical literacy requires practice Basic literacy concerns allMore in-depth information concerning most of us working in the information society Understanding basic statistical concepts and parameters Ability to use numerical information in every day life Deeper understanding of statistical concepts and parameters, methods and the mode of presentation Ability to use numerical information in work and decision making

8. Kiev 9-12 December 2014 8Reija Helenius and Petteri Baer The process of improving statistical literacy and the use of statistics Advancing statistical literacy cooperation with users training services popularisation of statistics Promoting the use of statistics communication and marketing information services library services Internet services

9. How Statistics Finland develops cooperation with educational institutions, media and libraries

10. Kiev 9-12 December 2014 10Reija Helenius and Petteri Baer Educational institutions – a multidimensional field for cooperation Aims: to enhance socially responsible activities to raise future information users, decision makers and data providers to provide inputs to different teaching and researching programmes to attract recruits

11. Kiev 9-12 December 2014 11Reija Helenius and Petteri Baer Statistical information and teaching how to use it is needed in educational institutions Needs: Teachers need continuing education information on statistics, their contents and possible uses ready-made exercises a databank of understandable concepts Statistics support teaching and pupil’s work on their thesises Statistics, graphics and numerical information are an important part of background analyses, reports and studies

12. Kiev 9-12 December 2014 12Reija Helenius and Petteri Baer Channels for cooperation with educational institutions and related organizations Possibilities: With cooperation programmes: universities Through projects: universities of applied sciences By presenting our organisation: universities, UASs, vocational schools, secondary schools By developing web-based learning materials: eCourse in statistics By developing portals: Tools for Learners By building contacts systematically

13. Kiev 9-12 December 2014 13Reija Helenius and Petteri Baer The media as an important disseminator of statistical information – but not the only one Aims: Statistics are the base for reliable and objective dissemination of information Through the media statistics can be delivered extensively for people to use Citizens and others who need information receive key statistical information from the media build an image of statistics through the media

14. Kiev 9-12 December 2014 14Reija Helenius and Petteri Baer Statistics are one of the media´s most central information materials Needs of the media: Statistics are an essential part of articles Reporters need continuously new information on the society Information is needed about most different phenomena at different periods of time With the help of statistics, information can be summarised, combined and compared Reporters need skills to present information in an understandable form

15. Kiev 9-12 December 2014 15Reija Helenius and Petteri Baer Channels for cooperation with the media Possibilities: Active contacts and interactive cooperation Supporting the use of statistics developing the contents producing effective Internet services methodological information on the web training and personal consulting Developing the popularisation and presentation skills of the Statistical Agency’s specialists

16. Kiev 9-12 December 2014 16Reija Helenius and Petteri Baer Libraries as important information centres Aims: to disseminate statistical information world wide to advise on information searching and using statistics to archive materials

17. Kiev 9-12 December 2014 17Reija Helenius and Petteri Baer Libraries give everybody access to knowledge Needs: Ensure that everyone gets the information they need free of charge Statistics are easy to use in terms of contents technically Completeness of information

18. Kiev 9-12 December 2014 18Reija Helenius and Petteri Baer The Library of statistics  open access to information at the Headquarters of Statistics Finland Possibilities: Library of Statistics Instruction and advice in the use of statistical sources world wide for anybody, by e-mail, phone, chat, other requests Data search services from different statistical sources Web services, databases, publication collection available Lending services for the public, for staff members Information management

19. Development of services for the users Case examples

20. Kiev 9-12 December 2014 20Reija Helenius and Petteri Baer Possibilities to disseminate e-learning materials on the Internet Open distribution Basic information related to statistics can be freely used by all in need of information Restricted distribution To a restricted target group as tailor- made services to users or partners Statistics Finland Segmented customer groups Customer orientationSocial responsibility

21. Kiev 9-12 December 2014 21Reija Helenius and Petteri Baer Statistics Finland´s eCourse in Statistics - e-learning material on statistics Aimed at web users, free of charge 9 courses, lists of concepts, exercises, links Gives a general view of statistics: familiarises with basic concepts and research methods No previous knowledge of statistics required

22. Kiev 9-12 December 2014 22Reija Helenius and Petteri Baer eCourse in Statistics learning materials – Sorry, only in Finnish Introduction to statistical literacy Introduction to statistical methods How to use data sources Demography and population statistics Labour market statistics Economy statistics Indices Statistical theme map Statistical graphics

23. Kiev 9-12 December 2014 23Reija Helenius and Petteri Baer Internet portal for educational institutions Internet portal for students and teachers: Tool for Learners guide to the general information on our website pages on data searching, teaching, learning, and leading an educational institution statistics and statistical services by topic

24. Conclusions

25. Kiev 9-12 December 2014 25Reija Helenius and Petteri Baer Keep it simple – make understanding statistics easy for everyone Checklist for national statistical offices producing web- services Present easy definitions linked to the statistical data Avoid difficult statistical terminology Tell how the information has been compiled Use standardised and clear graphics and tables Offer opportunities to learn and exercise on the web

26. Kiev 9-12 December 2014 26Reija Helenius and Petteri Baer To sum up We need to support open communication and dissemination We should develop customer work together with users We should take advantage of networks and new technology Statistical literacy is needed just as ordinary literacy is

27. Thank you ! Reija HeleniusPetteri Baer Head of Development, Information ServicesMarketing Manager Statistics FinlandStatistics Finland email: reija.helenius@stat.fipetteri.baer@stat.fi tel. +358 50 386 3309+358 50 551 2309 www.stat.fiwww.stat.fi Ms Helenius is also Director of the ISLP, International Statistical Literacy Projectreija.helenius@stat.fipetteri.baer@stat.fi www.stat.fi