1. Our Vision for UKA

2. A nation inspired by athletics A World leading sporting organisation delivering clear, inspirational leadership for athletics To ensure vibrant sport at every level, from school playground to Olympic Stadium To be able to evolve to meet every challenge

7. Our Strategy UKA is the internationally recognised national governing body for athletics in the UK, working in partnership with Home Country Associations, public and private sectors: 1Deliver global medal success for high performance athletes as part of Team GB both now and in the future 2Champion athletic value and brand in Great Britain and Northern Ireland 3Add value to the sport and its participants through provision of services to enhance existing strengths and capabilities Services Delivering world-leading services to enhance elite success and support membership of clubs Programmes Creating innovative programmes that work inspire athletes across the UK Relationships Building long- term relationships with key stakeholders on a national and international basis

8. How we position ourselves UKA is the internationally recognised National Governing Body for athletics in the UK We work closely with Home Country Athletic Associations in bringing together public and private sector partners to champion the sport of athletics, enhance athletic provision and athlete success and support medal success at a global level

9. Our Strategy Champions of the values & brand of athletics SERVICES │ PROGRAMMES │RELATIONSHIPS Enhancing Athlete Success Developing the sport athletics CommunicationsEventsPolicySchools HCAF Strategy Elite Performance Event Development Coach Development Team Operations MarketingCommercial

10. Our role with athletics in the UK to 2012 National Governing Bodies There are 213 affiliated NGB’s UKA England Athletics Scottish Athletics Welsh Athletics Northern Ireland Athletics IAAF Individual Athletes and Coaches When athletes compete for Aviva Team GB & NI they do so as part of team which are selected, managed and led by UKA DCMS & Lottery Sports Councils funding grassroots development DCMS & Lottery UK Sport funding the athlete & coach support

11. Aviva Team GB & NI The success of British Athletes will demonstrate the power of UKA’s collaborative, world–leading approach to enhance athlete success. When athletes are selected to represent Great Britain and Northern Ireland they participate as the Aviva GB & NI team GB & NI Team is run by UKA We support our athletes with a programme of innovative, world- leading support designed to enhance athlete competitive success

12. Our Services Supported by UK Sport and our commercial partners, we provide world leading services to support elite athletes to win global medals We work to deliver world leading performance both in and out of competition We provide strategic guidance and service to enhance HCAF performance through access to the expertise and resources of UKA

13. Athlete Services: Performance We know what it takes to deliver the fractional performance enhancements necessary to win Our World Class Performance Programme, (Olympic & Paralympic) is dedicated to providing our athletes and their coaches with comprehensive support to maximise medal potential through provision of world class coaching, medical, nutritional and training support We have established 2012 Performance Centres at Lee Valley & Loughborough to spearhead our elite athlete development to 2012

14. Athlete Services: Intl Competition UKA provides a dedicated and comprehensive games operations service for all IAAF and European Athletics events (age group and senior) We select and enter Team GB providing full support for our athletes leading up to and during the events In addition we are offer resource support and advice to HCAF’s in their preparation for Commonwealth Games and to cities in the UK hosting IAAF or European Athletics events

15. HCAF Services: Strategy & Operations We work closely with the HCAF’s to assist them in being high performing organisations, working to an agreed UK wide strategy We provide a number of essential central services on behalf of HCAF’s including –Competition calendar –Meeting permits –Insurance –Rules –Officials –Coach & Event Development –Commonwealth Games Logistics –UK wide programmes for schools

16. HCAF Services: Commercial UKA plays a strategic role in bringing public and private sector funding into high performance and grassroots sport in Great Britain and Northern Ireland. We benefit from the commercial rights to Team GB and the and the televised event series or indoor and outdoor Grand Prix events We have established & valuable partnerships with organisations that wish to benefit from association the sport of athletes in the UK and we channel vital resources to HCAF’s We work closely with HCAFs to develop funding submissions to Home Country Sports Councils

17. HCAF Services: Policy UKA have a pivotal role to play in the development and delivery of policy relating to the sport of athletics across the UK Our aim is to promote the unique values of athletics as the essential ingredient of all sports, particularly within the education and health sectors Our aim is to promote key British administrators and policies in a fast changing international sporting environment UKA must be a vital interface with national government, and must play a key role internationally within the IAAF

18. Communications UKA must be the authoritative voice for athletics in Great Britain and Northern Ireland We ensure out athletes are supported with a single powerful voice in the media, coordinating all communications for Team GB Our role is to promote the achievements of Team GB and individual athletes. We manage a complex portfolio of internal and external communications to keep all our stakeholders informed about our work. We must work closely with HCAFs to promote athletics in every community of the UK, making the most of the emerging new media environment.