1. © 2015 IBM Corporation Global Business Partners Agenda  IBM Business Partner Identity System  IBM Business Partner (BP) Mark vs. IBM 8-bar logo  Overview of identity system elements BP marks BP achievement categories BP stand-alone awards BP electronic certificates  BP Mark Generator (BPMG), Certificate Generator (BPCG) tools  BP identity system Usage examples  PartnerWorld Web site & Resources

2. © 2015 IBM Corporation Global Business Partners  IBM Business Partner marks form an integrated visual system that enables Business Partners to visually demonstrate the breadth and depth of their relationship with IBM and their specific achievements and expertise.  Business Partner identity system has two major components: 1) the base mark, which includes membership level, and 2) achievements  Achievements include specialties, authorizations, awards, and capabilities –STG Specialties, e.g., Power Systems, Power Systems Elite, Storage –SWG Software Value Plus –SWG Practice Accreditations –Authorizations, e.g., PureSystems, Systems & Storage, Power Systems, Global Training Providers, Distributors, Managed Services –Ready for, e.g., Security Intelligence, Smarter Commerce, Social Business –Awards, e.g., Beacon, Beacon Laureate, Choice, SWG awards for brands and solutions –IBM technology, e.g., IBM Ingredient brand – enhanced mark  System tools: Business Partner Mark Generator Tool, Business Partner Certificate Generator Tool Business Partner Identity System – Marks & Certificates https://www.ibm.com/partnerworld/bpmarks

3. © 2015 IBM Corporation Identity System: Business Partner Marks Stand-alone Mark https://www.ibm.com/partnerworld/bpmarks  Business Partner Stand-alone Mark eligibility  1) Earn PartnerWorld points (30) to achieve PREMIER  2) Earn PartnerWorld points (10) to achieve ADVANCED  3) Signed agreement with IBM –STG, SWG, Services Resellers - Business Partner Agreement (BPA) Distributors - version of BPA –Non-contractual relationship with an IBM Business Unit, requires stringent criteria Solution Business Proposal (STG initiative) Managed Service Provider (BP representative sponsorship)

4. © 2015 IBM Corporation Business Partner Marks vs. IBM logo  Selected Business Partners are eligible to use the Business Partner marks –Primary visual to indicate an IBM relationship  The IBM logo is a valued corporate asset. It is the only trademark that may be used to represent and differentiate our enterprise and our offerings worldwide. Available to IBM employees for Corporate approved business purposes only.  Use of the 8-bar IBM logo by 3 rd parties, e.g., Business Partners, is VERY selective –IBM is a SPONSOR of an event (sometimes if IBM is a speaker, etc) –IBM employee must sponsor the 3 rd party. Logo tool - w3.ibm.com/marketing/branding/logotool w3.ibm.com/marketing/branding/logotool

5. © 2015 IBM Corporation Global Business Partners Identity System – Sample Business Partner marks Sample authorizations, capabilities Association Managed Services Stand-alone mark Sample Awards Distributors EcoD Ready for Ingredient brand Training BPIC SW Practice Accredited https://www.ibm.com/partnerworld/bpmarks

6. © 2015 IBM Corporation BP Identity System - 160+ BP achievements/awards – Jan 2015 Specialty (9) SWG SVPAuthorized (36) Accredited (70+) Authorized (14) General (7) Ready for (7) Awards (17) (+ 17 Stand Alone marks) Lock-up design  Cloud & Smarter Infrastructure  Power Systems Software  PureSystems  Rational software  Security Intelligence  Smarter Commerce  Social Business System x & PureFlex – remove in 2015  Beacon Winner  Beacon Finalist  Beacon Laureate  Choice  Big Data & Analytics  Business Analytics  Cloud & Smarter Infrastructure  Collaboration Solutions  ECM  EMM  IBM Cloud  IBM MobileFirst  IBM Social Business  IM  Rational Software  Security Systems  WebSphere

7. © 2015 IBM Corporation Global Business Partners Other marks IBM Certifications (for individuals) IBM Cloud Marketplace SoftLayer programs ‘Built on’: Services & Solution Providers Referral network: BPs and Clients IBM Cloud marketplace Business Partners can use this mark to link to their listing in the IBM Cloud marketplace.

8. © 2015 IBM Corporation Identity System: Electronic Certificates – Premier or Advanced  Current e-certificates (portrait / landscape) –Premier OR Advanced Business Partners –Created via Business Partner Certificate Generator (BPCG)  Usage –Include in requests for proposal –Frame and hang in office This is to certify that you have fulfilled the requirements set forth by IBM PartnerWorld as a Premier Business Partner. IBM recognizes your qualified skills and knowledge of IBM technologies. …BP name…

9. © 2015 IBM Corporation Identity system: Electronic Certificates SWG Accreditation (WW)Centre of Tech Excellence (Europe, MEA) STG Specialty (WW) 2015 Frame and hang in office Include in RFP Incorporate in marketing

10. © 2015 IBM Corporation Business Partner Marks – PartnerWorld Web site www.ibm.com/partnerworld/bpmarks BP Mark Generator BP Certificate Generator

11. © 2015 IBM Corporation Business Partner Mark Generator (Business Partner view)  Shows only the marks/achievements the BP is entitled to BP only sees the marks for which they are eligible.

12. © 2015 IBM Corporation Business Partner Mark Generator (IBMer view) IBMers see ALL available marks.

13. © 2015 IBM Corporation Business Partner Mark Generator - Achievements (IBMer view)

14. © 2015 IBM Corporation Business Partner Mark Generator – Stand-Alone Award (IBMer view)

15. © 2015 IBM Corporation Business Partner Certificate Generator (BPCG) tool

16. © 2015 IBM Corporation (for all mark usage guidelines, see BP Marks Guidelines documentation)

17. © 2015 IBM Corporation

18. Business Partner Identity System - Resources PartnerWorld Global Team ContactNancy Salisbury nancys@us.ibm.comnancys@us.ibm.com BP Mark Identity Systemhttps://www.ibm.com/partnerworld/bpmarks BP Mark Generator tool BP Certificate Generator tool BP Marks Guidelines IBM Logo Request Tool (an IBMer must request for a 3 rd party) w3.ibm.com/marketing/branding/logotool IBM Co-marketinghttps://www.ibm.com/partnerworld/wps/servlet/Cont entHandler/pw_com_cfm_campaigns See ‘Overview’ and ‘Education’ tabs IBM trademarkshttp://www.ibm.com/legal/us/en/copytrade.shtml#fai ruse