Download presentation
Presentation is loading. Please wait.
Published byFrancine Wilcox Modified over 8 years ago
2
HHJHH iRef connects sports leagues and referees. - Rob Sigmon, Founder/CEO
3
An Industry In Pain Worldwide referee shortage in every sport 1 billion amateur games played annually iRef trains and matches referees: Eliminates league administration Background checks/rates referees Increases referee earnings Simplifies payment and taxes
4
Value Proposition Sports Leagues: (No fee for iRef services) Expanded referee universe Background checks and certifications Taxes and administration costs eliminated Ecommerce referee payment Referees: (Maximized Earnings) Weekly direct deposit payments Geo work preference, performance rating Consolidated tax reporting Dashboard: game management, earnings, certs
5
iRef Matching Process Request a Ref: And find a match!
6
Sales Strategy Diverse revenue streams: 1) Referee game commissions 20% of gross referee fee paid by league 2) Referee training clinics New refs and upgrading certifications 3) Advertising App platform and SMS push 4) Sponsorships Sports and other brands – unreached demo
7
Go To Market Strategy Phase I – 6 Months Complete MVP Sales Rep – contact leagues, procure referee listings Beta test 10 leagues in Colorado Pre Launch marketing to leagues and referees: Digital, PR, mobile, email lists, associations Market launch in Colorado Phase II – 1 Year 3 Additional markets launched Sales Rep in each region Series A financing round to scale operations
8
Competition & IP No existing referee/league matching app Other services are potential partners: Sports league consulting, Team/player matching League management “iRef the perfect match” Trademark applied Patent opportunity for matching technology Main competitive advantage: First to market Domestic & international
9
Board of Directors Rob Sigmon – MBA, sales and marketing executive with 25 years entrepreneurial experience. Founded 5 businesses including JR International Marathon, International CMO 2GO, Colorado Fresh Mortgage, MoveDon Soccer League, Operated i9 Sports franchise. John Reeb – PhD, MBA, Crestcom International, management consultant with 30 years of business operations, lean process and leadership experience at Fortune 500 firms. Established network in sports, finance and funding. Joe Clark – CEO at Prana Business, creator of Line-of-Site portfolio SaaS systems for management consulting, mentor at MergeLane and Boomtown Accelerator. Human Resource management, Lean Sigma manufacturing and executive supply chain management/MIT. John Ikalowych – MBA, Sr. VP Colorado Business Bank, corporate business development, strategy, commercial banking, capital acquisitions and funding, business coaching. Executive. Director for C3, CoBiz C-Suite Collaborative.
10
Start Up Management Team Rob Sigmon – CEO, Operations, fundraising, strategic marketing Jonathan Bryant - VPBD, Business dev, sales, market management Dan Wilson – CMO, Marketing, engagement, SEM, SEO Will Feldman – CTO – App development, website, video Chris Whitaker – CFO, Financials, due diligence, justification Greg Wilson – Controller, AR, AP, ecommerce systems Justin Staudenmayer – CSO – Strategy, IP, inter, sports marketing Shahroukh Dastur – VPF, Finance, sales, valuation, M&A Dave Terpstra – CIO, International operations, go to market Kristi Hamrick – CPO – Publicity, public relations, marketing
11
3 Year Revenue Projection Revenue per League 1 League with 50 games and 100 referee hours per month @ $30 per hour = $3,000 Gross Revenue End of Phase I, 6 th month of operations Sales goal = 10 leagues = $30,000 Gross Revenue Year 1 4 Markets: 100 leagues ea. = $1.2M Gross Revenue Year 2 20 Markets: 100 leagues ea. = $6M Gross Revenue Year 3 60 Markets: 100 leagues ea. = $18M Gross Revenue Net Profit = $1.9M Represents.2% global market share
12
Milestone #1 = MVP Market Launch Complete programming app and website, data storage and security Sales rep hired and IP plan implemented Customer Service, accounting and payment processing operational 10 Leagues contracted in Colorado, first training clinic conducted Use of Funds Programming$100,000 Management Team salaries $82,000 (CEO, CMO, CTO, Sales, Customer Service, Ref Trainer) Operations G&A$52,000 Marketing$35,000 Working capital$31,000 TOTAL$300,000
13
Cap Table Proposed share distribution:Pre$Post$ Rob Sigmon 501,00085%46% App Developer 50,0009%5% Startup Management Team (10) 20,0003%2% Board of Directors (3) 15,0003%1% Option Pool (16%)175,00016% Phase I Angel investors330,00030% Total Post Money Shares 1,091,000
14
Seed Funding Round $100,000 Investment:Return Equity 10%7.6 x =$760,000* Revenue Share(Net)**5%3 x = $300,000 1 Board Seat $50,000 Investment Equity 4%3 x =$304,000 Revenue Share(Net)*2%2 x = $100,000 $25,000 Investment Equity 2%1.5 x =$152,000 Revenue Share(Net)*1%1.5 x = $37,500 *$2 Million post money valuation, exit plan in year 4 at 4 x projected Net Revenue of year 3 = $7.6 Million. **Net Revenue is 17% of Gross Revenue from referee fees and 37% from referee training clinics, paid quarterly, 30 days following quarter end. Cap is the maximum payout over three full years of operation, starting after the completion of the 6 month Phase I.
15
Contact iRef, Incorporated Rob Sigmon, CEO 303-941-1925 rob@irefnow.com 4045 S Broadway, Suite 106 Englewood, CO 80113
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.