1. Inbound Marketing and Search Engine Optimization (SEO) Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe NEDMA Annual Conference May 7, 2009

2. Outbound Marketing

3. Outbound Marketing is Broken 800-555-1234 Annoying Salesperson

4. The Bad News… 4

5. The Good News… 5

6. Inbound Marketing BlogSEOSocial Media

7. Budget vs. Brains

8. Inbound Marketing Convert Get Found Publish Promote Optimize Convert Test Target Nurture ProcessTools Get Found Content Mgmt Blogging Social Media SEO Analytics Convert Offers / CTAs Landing Pages Email Lead Intelligence Lead Mgmt Analytics

9. Search Engine Optimization 3,000 searches per second Publish more content Optimize your content Promote your content

10. Pick Your Keyword Battles 10 vs.

11. Pick Your Keyword Battles 1. Search volume 2. Relevance to your business 3. Competition “marketing” “internet marketing” “internet marketing software startup founded 2006 in cambridge, ma” 11

12. SEO On-Page Off-Page

13. On-Page SEO Page Title Clean URL Headers & Content Description

14. Attractive: Humans vs. Google 14 www.seo-browser.com

15. Off-Page SEO Recommendations from friends 1. “I know HubSpot” 2. “HubSpot is a marketing expert” 3. You trust the person saying this Links are online recommendations 1.A link: www.HubSpot.comwww.HubSpot.com 2.Anchor text: Internet MarketingInternet Marketing 3.Link is from a trusted website

16. More Content = More Links 16

17. How Many Tickets Do You Have?

18. What to Publish? Blog Podcast Videos Photos Presentations eBooks News Releases Anything…

19. Where to Publish?

20. Promote Your Content to Get Links

21. SEO Measurement

22. Website Grader

23. SEO Rankings

24. Traffic, Leads and Customers VisitorsLeadsCustomers SEO5,28975412 Blogging834723 Social Media511281 Visitors from SEO

25. Thank You! Mike Volpe HubSpot VP Marketing Twitter: @mvolpe NEDMA Annual Conference May 7, 2009 www.HubSpot.com/free-trial www.Grader.com