1. Sports Promotion

2. Event Marketing

3. Managing Organizations

6. Promotion in Sports Marketing

7. Promotional Mix

9. Promotional Budget

10. Percentage of Sales

11. Competitive Parity

12. Objective and Task Method

13. Advertising and Sales Promotion

14. Advertising Defined

15. Promotional Advertising

16. Institutional Advertising

17. Types of Media

18. Print Media

19. Newspaper

20. Magazines

21. Direct Mail

22. Outdoor Advertising

23. Station Posters

24. Stadium Signage

25. Broadcast

26. Television

27. Direct Marketing

28. Online Advertising

29. Sales Promotion

30. Coupons and Rebates

31. Samples and Premiums

32. Contests and Sweepstakes

33. Coordination of Sales Promotions

34. Public Relations and Personal Selling

35. The Role of Media in Public Relations

36. Press Kits and Press Releases

37. Press Release

38. Example of a press release

39. Personal Selling

40. Steps in the Selling Process

41. Prospecting and Pre-approach

42. Approach

43. Determine Needs

44. Present the Product

45. Overcome Objections

46. Close the Sale

47. Perform Suggestion Selling

48. Follow Up

49. Guess What -30pts for late assignments Key terms on pages 166, 170, 177 Quick Check on pages 169, 176, 182