1. PUBLICITY Definition: (1)Information that concerns a group, event, or product and that is disseminated through various communications media to attract public notice. (2) The act or occupation of disseminating information to gain public interest.

2. Why is publicity so important in Theatre? You need to publicize in order to have an audience attend your event/show.

3. Ways to Advertise TVRadioNewspaperPosters MagazinesBillboardsFlyers Promotional Give-Aways P.A. announcements(morning announcement) Power Point slides in the commons Internet: Facebook, Websites, other social networking sites.

4. Ways to Advertise The number 1 way to advertise….. WORD OF MOUTH This is the most power of advertising strategies. When people have positive reviews of your show or business … you tend to get more repeat business as well as a increased ticket sales.

5. Information that should appear on a POSTER Producing Organization Title Playwright Graphic Design (the illustration/art work) Dates Times of the performances Location (street address) Phone number for ticket information Website address Publisher’s information: “Produced through special arrangement with Samuel French, Inc.”

6. Information that should appear in a Program Producing Organizations Title Playwright Graphic Design The setting of the story Intermission note Production Staff: directors, designers, choreographers, etc.) Technical Crews (lights, sound, props, costumes, scenery) The Cast (actors and the roles played) Special Thanks to individuals and Sponsors Publisher’s Information