1. © 2008 Eyeblaster. All rights reserved Advertising Campaign Manager (ACM) Q1 2009

2. © 2008 Eyeblaster. All rights reserved Consumer Publisher Search Display Emerging Ad Networks Agency Advertiser Challenges of online advertising Media Agency Creative Agency Industry Challenges -Channel fragmentation -Technical complexity - Consumer ad blindness - Measurement difficulties - Global scope Industry Challenges -Channel fragmentation -Technical complexity - Consumer ad blindness - Measurement difficulties - Global scope

3. © 2008 Eyeblaster. All rights reserved Consumer Publisher Agency Advertiser Changing the rules of engagement Search Display Emerging Ad Networks Eyeblaster - Reach - Impact - Relevancy - Accountability Media Agency Creative Agency

4. © 2008 Eyeblaster. All rights reserved The key Eyeblaster value offering 1. Innovative campaign creation process Excel based Trafficking 2. Streamlined campaign reporting Real-time Campaign Monitor, Analytics & Excel plug-in 3. Simplified management of global or regional campaigns Global Campaign Manager (GCM) 4. Efficient creative production solution Workshop for Flash 5. Rich media leader and innovator HD Video, Widgets, Mash up ads 6. Flexible Service Simple trafficking, creative production, professional analysis

5. © 2008 Eyeblaster. All rights reserved Competitive Analysis – Media Solution Eyeblaster Yes Yes - GCM Full APAC Yes – Excel plug-in Yes – Campaign Monitor Excel based Trafficking Real time reports Custom reporting with pivots Regional & Global Campaigns Media Management DoubleClick No SG HK Focus Custom No Limited Regional Support

6. © 2008 Eyeblaster. All rights reserved Eyeblaster Full - Workshop Yes Yes, can be shared Yes in Flash & HTML Instant if self-manage or 2 days by service, Creation is code free Yes Competitive Analysis – Creative Production Full Rich Media & Video Production Locally in Flash Handling Video & Multiple Assets in Flash Video encoding Local Templatization and Versioning Freelancers work management Local Preview and QA Action Script Coding Required DoubleClick No Limited, only in Flash Up to 5 days Yes Limited 2-3 days Creative service turnaround time* Up to 5 days * Note if agency creates using Workshop no re-purposing required = instantly ready

7. © 2008 Eyeblaster. All rights reserved Competitive Analysis – Creative Solution Eyeblaster Yes In Stream, In Gaming now, Mobile Q4 Full Yes All Rich Media & Video Formats Rich Media & Video features: Data capture, Data feed, Polling Behavioral Creative Targeting Local & Global Campaigns Creative Management Emerging Channels Creative Optimization Production Services DoubleClick Limited Yes Mobile, In Stream Limited Custom Limited

8. © 2008 Eyeblaster. All rights reserved Innovative tools for campaign management Excel™Based Trafficking

9. © 2008 Eyeblaster. All rights reserved Work Your Way Work in Excel, then easily upload your plans Customized to your needs in a snap Validates values on-the-fly against online ACM Keep your own naming conventions “Excel-based trafficking is an excellent tool. Coming from a media agency, I used to take over an hour to traffic campaigns with 50 flights, entering the media plan flight by flight. With excel trafficking, I can now traffic a campaign in a significantly shorter time frame, saving me time to work on other issues at hand.“ Tom Woodcock – Ad Operations Manager, MindShare Interaction “Quote #1

10. © 2008 Eyeblaster. All rights reserved Big campaigns in little time Use the power, speed and flexibility of Excel Resolve multiple discrepancies with one click Import media plan in full or in chunks Share the template with the team “Your trafficking tool saved me at least 95% of my time on a recent campaign. Normally it would have taken us a good day to traffic, but with your tool it took only 15 minutes!” Chris Massey – Profero, UK “Quote #2

11. © 2008 Eyeblaster. All rights reserved Significant time savings reported by key clients Over 50% more effective than previous trafficking

12. © 2008 Eyeblaster. All rights reserved Eyeblaster Universal Tag Universal Tags are an enhancement to the Eyeblaster post click activity tags. Addressing the following points: o Avoid re-tagging o Allow you to work with several affiliates, and need to manage conversion tags on their site for each affiliate which makes maintenance time and money consuming o Allow you to de-duplicate conversions from multiple affiliates.

13. © 2008 Eyeblaster. All rights reserved Innovative tools for campaign management Eyeblaster Analytics

14. © 2008 Eyeblaster. All rights reserved Actionable Analytics Problem Abundance of information makes it hard to draw quality conclusions Goal Present data in an actionable way with next steps clearly defined New in Eyeblaster Analytics V2 Online Reports: Taking the next step with graphs and benchmarks Campaign Monitor: Ability to customize it all to best fit individual needs Campaign Analysis Service: Provide value-added, key learning

15. © 2008 Eyeblaster. All rights reserved Problem Data from disparate systems that needs to be shared with broad spectrum of audiences (publishers, creative, offline) Goal Simple, seamless transfer of data New in Eyeblaster Analytics V2 Data Feed Service: transfer data from one source to another Custom Reporting Service: ability to produce reports the way you want it for easy cut and paste Campaign Monitor: easily extract data from the tool to Excel Portable Data

16. © 2008 Eyeblaster. All rights reserved Accurate Data Problem Confident that all numbers are accurate? Eyeblaster is officially certified First partner to demonstrate compliance for rich media ad serving IAB compatible in the following 3 major areas of online ad serving: - Ad Campaign Measurement and Audit Guidelines - Broadband Video Commercial Measurement Guidelines - Rich Media Measurement Guidelines Independent audit performed by Media Rate Council (MRC)

17. © 2008 Eyeblaster. All rights reserved Breadth of Analytics Offering Campaign Analysis Custom Report Service Campaign Monitor Advanced Analytics (Plug-in for Excel) Data Feeds Online Reporting

18. © 2008 Eyeblaster. All rights reserved Sine Waves are a separate element placed on top of picture and groups Logo with white text place on top

19. © 2008 Eyeblaster. All rights reserved Piece It All Together Campaign Summary Presentation (PPT) One-Click Creation Actionable insights at your fingertips New

20. © 2008 Eyeblaster. All rights reserved campaign results

21. © 2008 Eyeblaster. All rights reserved Embedded Benchmarks Appropriate benchmarks (vertical/formats/regions) are automatically added to each report Measure your campaign against our benchmarks Put It All in Perspective New

22. © 2008 Eyeblaster. All rights reserved Make It All Visual Graphs Visual assistance of graphs embedded in reports See your data come to life New

23. © 2008 Eyeblaster. All rights reserved Custom Reporting Service New Tailored reports built for your unique needs Predefine your data structure Predefine your data structure Define your required format Define your required format You can define your own filtering options Your list of custom reports will be available on-line

24. © 2008 Eyeblaster. All rights reserved Advanced Analytics (Plug-In for Excel) Pivot table with all the account’s data, downloaded to your computer Create a custom report designed to your specifications.

25. © 2008 Eyeblaster. All rights reserved Campaign Analysis Service Advanced Analysis by in-house Research specialist group

26. © 2008 Eyeblaster. All rights reserved Data Feeds Service See the full picture in one place Pre-defined data feed Transfer Eyeblaster data from Eyeblaster’s database directly to the client’s database Data can be integrated automatically into any internal analytics systems you desire Data is transported in a secured way, and monitored 24/7 44pt Bold

27. © 2008 Eyeblaster. All rights reserved Eyeblaster Research General Support Consultative Partner General Support Consultative Partner Best Practices Optimize Products Best Practices Optimize Products Market Overview Target Audience Broadband Penetration Market Overview Target Audience Broadband Penetration Benchmarks Publishers Agencies Ad Formats Benchmarks Publishers Agencies Ad Formats Brain Power Coupled with Global Expertise

28. © 2008 Eyeblaster. All rights reserved Sine Waves are a separate element placed on top of picture and groups Logo with white text place on top

29. © 2008 Eyeblaster. All rights reserved Campaign Monitor Focus – on quality, not quantity Time-saver – “at a glance” overview Proactive - quick & easy problem detection Hands-on - real-time campaign data “Campaign Monitor has proven to be a valuable tool that is incredibly intuitive. We use it on a daily basis to save time and increase efficient analytics measurement across our campaigns. The Campaign Monitor has helped us to become more involved with our campaign performance, without having to constantly run time-consuming reports.” Matt Joyce - Digital Media director, The Media Store “Quote #2

30. © 2008 Eyeblaster. All rights reserved Personalise, Customise, Export Define your own thresholds Receive alerts on-screen and by email Customise the viewed columns Export data to Excel for maximum mobility

31. © 2008 Eyeblaster. All rights reserved Simplified global campaign management Global Campaign Manager (GCM)

32. © 2008 Eyeblaster. All rights reserved GCM – Global Campaign Manager GCM is for clients who run regional or global campaigns. Background Advertisers are increasingly running global campaigns Multiple agencies are involved around the world E.g., international agency using its local branches Multiple creative shops localize the creative assets for the local audience Problems to solve: Campaign data are scattered Coordination between agencies/creative shops is challenging

33. © 2008 Eyeblaster. All rights reserved GCM – Features and Capabilities Consolidated Analytics Advertiser/agency can generate aggregated reports for campaign to compare metrics between the different territories and publishers globally Centralized campaign monitoring Advertiser/agency can effectively engage multiple agencies in one campaign anywhere in the world across different geographical territories Integrated Creative Process Multiple creative shops can integrally participate in the campaign to localize creative assets and ads Flexible Campaign Segmentation 2 given campaign segmentations – Regional (region, sub-region, country), Regional/Lingual (region, country, language) Unlimited number of customizable campaign segmentations (e.g., demographic flight segmenting …)

34. © 2008 Eyeblaster. All rights reserved Efficient creative production Eyeblaster Workshop for Flash

35. © 2008 Eyeblaster. All rights reserved Eyeblaster Workshop for Flash Create real ad Manage your project Stay aware of specs Edit ad’s layout Preview, QA and upload Reach Impact Relevancy Accountability

36. © 2008 Eyeblaster. All rights reserved Eyeblaster Workshop for Flash Very easy to work with In Flash | 0 learning curve | code free | one-click upload Ideal for working with freelancers Login free | Shared templates | Local Preview High quality creative with high confidence Video | Advanced creative features | local QA | Sharing Full control over changes Update creative last moment | Control over video assets

37. © 2008 Eyeblaster. All rights reserved Rich Media Leader & Innovator Eyeblaster Rich Media

38. © 2008 Eyeblaster. All rights reserved Raising the level of video - code free Video Studio

39. © 2008 Eyeblaster. All rights reserved High Definition Video High quality video encoding available via product or service Use Eyeblaster Workshop for Adobe Flash to video encode to easily produce amazing looking and performing online video. Highest quality video encoding possible via service Use Eyeblaster Video Optimization Service to produce the high-quality video encoding to produce HD video in MP4 format, with the industry standard H.264 codec. Expert consultation and best practices Eyeblaster knows video. One of every 2 rich media impressions we serves includes video. Click image for demo

40. © 2008 Eyeblaster. All rights reserved Recent Best of Eyeblaster

41. © 2008 Eyeblaster. All rights reserved Bridging the silos Channel Connect for Search

42. © 2008 Eyeblaster. All rights reserved Channel Connect for Search General Launch Q4 2008 Give’s agencies the flexibility to choose different SEM solutions Freedom to select the best SEM solution based on client needs Empower agencies to start making use of in-house solutions Enable ‘path to conversion’ analysis by channel Analytics and optimization solution for agencies running display (on ACM) and search (on any SEM tool)

43. © 2008 Eyeblaster. All rights reserved CC4S offers accurate conversion data one purchas e Advertiser search affiliate A unique tag is required for each channel Cross channel exposure displa y Duplication is recorded in each channel visited in the customer journey displa y search affiliat e Duplication before Channel Connect

44. © 2008 Eyeblaster. All rights reserved one purchas e Advertiser search affiliate Only Eyeblaster’s universal tag is required displa y Cross channel exposure Eyeblaster displa y search affiliat e Eyeblaster dedupes across each channel and attributes a conversion to the last click Eyeblaster hosts all 3 rd party tags Easily tagged and accurate conversion data with CC4S CC4S offers accurate conversion data

45. © 2008 Eyeblaster. All rights reserved Cross-Channel Insights Cross-Channel Overview Search & Display — All in One Place Explore the Touch-Points between Channels

46. © 2008 Eyeblaster. All rights reserved Conversion Analysis by Publisher (Entire Path) Conversion Analysis by Publisher (Last Ad) Path to Conversion Analysis Insight into Publisher Contribution

47. © 2008 Eyeblaster. All rights reserved Path to Conversion Analysis Determine Cross-Channel Synergies Understand user behavior through the most common paths

48. © 2008 Eyeblaster. All rights reserved Path to Conversion Analysis Justify generic keywords cost Available upon request

49. © 2008 Eyeblaster. All rights reserved Integration with third parties Eyeblaster Integration

50. © 2008 Eyeblaster. All rights reserved Country Delivery Rate % Campaign name Clicks Media Owner CTR % Placement Booked Cost Format Delivered Cost Booked Impressions Delivery % Cost Delivered Impressions CPC/CPM Omniture Integration Eyeblaster is able to provide all the required data metrics for Omniture

51. © 2008 Eyeblaster. All rights reserved Flexible service Eyeblaster Services

52. © 2008 Eyeblaster. All rights reserved Premium Services – Campaign Insights Integrated Campaign Analysis Service Module

53. © 2008 Eyeblaster. All rights reserved Analysis Services Competitive Advantage Knowledge Institute Specialists End-to-end Solution Benchmarks Global market research Library of resources Team of analysis experts Insights based on vast experience Proven Methodology Cross-platform Analysis Customer Support Putting your Data into Context - that’s what Matters Quality Accuracy Timeliness

54. © 2008 Eyeblaster. All rights reserved Eyeblaster Support Full trafficking services – media plans and tracking tags Provision of publisher specs to designers Technical support for concept development and on-site training for designers Full Ad QA and tech support for designers Ongoing campaign management and reporting Post-campaign analysis Industry renowned service and 24/7 tech and creative support New feature updates and latest innovative ads

55. © 2008 Eyeblaster. All rights reserved ACM Customer Testimonials “We recently ran a campaign in 27 different countries and it needed to be compatible with all. In our perspective the experience has been fantastic. When it comes to customer service, responsiveness and also understanding of the technology and the willingness to work… the experience with Eyeblaster has been unparallel compared to other ad servers which we used in the past.” Andy Chen, Media Strategy Director, Isobar Global “Many of our clients are from very rich creative environments, like TV, so being able to deliver similar production values online is absolutely vital to us. Working with Eyeblaster we can do it effectively and make our clients happy.” Charlie McGhee, Managing Partner, MEC Global “When we manage international campaigns from one office, we need to be able to use a system that is recognized across all of those markets. And clearly Eyeblaster is known solution to 99% of publishers…we are working with which is really empowering. Ross Jenkins, Head of Media, Profero

56. www. eyeblaster.com Thank You !