1. Secrets for Creating Multi-Channel Webinars That Convert LISAGREATHOUSELISAGREATHOUSE Presented by:

2. secret: noun Something that is meant to be kept unknown

3. By Day……. Director of Sales and Marketing

4. ….By Night www.LisaGreathouse.com

5. Today’s Top Secret Agenda

6. A webinar structure that will blow your mind The most important person on your marketing team …The pictures you won’t believe I post… Registration Date vs Attendance Rate Ultimate Show Down My #1 secret weapon to increase attendance rates Why webinar “no-shows” are the most valuable B2B leads 2 ways to use Facebook in conjunction with webinars Today’s Top Secret Agenda

7. #1 Online Resource Community for K-12 Teachers and Staff

8. B2B MarketB2C Market

9. How Valuable Are My Secrets? 6,000 – 7,500 Registrations/event

10. How Valuable Are My Secrets? Avg. $35,000 BTC Sales/event

11. How Valuable Are My Secrets? 20% BTB Leads Immediately

12. How Valuable Are My Secrets? Even More Leads BTB – Aggregated Data

13. Event Analysis Data from Jan 30, 2016: $37,250 Registration SourceAttendance %Value Per AttendeeValue Per Registrant Customers53%$15.70$8.38 Website40%$33.34$13.51 Free Members (email)28%$17.21$4.76 Twitter (non-paid)26%$19.34$5.03 SMS Text Invite24%$22.30$5.25 Paid Facebook18%$36.52$6.70 Email list17%$28.26$4.82

14. @LisaJGreathouse #MarketingUnited

15. STRUCTURESTRUCTURE

16. #1 Most Important Person on Your Team

20. Attendance Rates

21. Traffic Source Analysis Attendance %

22. Event Analysis – Attendance by Source Data from Jan 30, 2016: $37,250 Registration SourceAttendance % Customers53% Website40% Free Members (email)28% Twitter (non-paid)26% SMS Text Invite24% Paid Facebook18% Email list17%

23. When to run your Promotions Registration Date Vs Attendance Rate Attendance %

24. Event Analysis – Attendance by Date Data from Jan 30, 2016: $37,250 Date of RegistrationsAttendance % Day of Event81% 1-5 Days Prior35% 6-10 Days Prior23% 11-15 Days Prior21% 16-20 Days Prior21% 21-25 Days Prior23% >25 Days Prior33%

25. Attendance Game Changer

29. Facebook Game Changer #1

30. Facebook Game Changer #2 In testing!

31. www.lisagreathouse.com You’re Homework… Pick 1 Secret… Try it next week! lisa@lisagreathouse.com @LisaJGreathouse