1. North America Business Partner Marketing IBM Co-Marketing Center (CMC) Express Seller Guide for Business Partners No Charge Co-Marketing with CMC No Charge Co-Marketing with CMC Take advantage of new offers featured in the IBM Express Seller Flash

2. North America Business Partner Marketing IBM Express Seller Flash Co-Marketing Each quarter, IBM announces two no charge co-marketing postcards to our Business Partners via the IBM Express Seller Flash newsletter at:  USA Express Seller Flash USA Express Seller Flash  Canada Express Seller Flash (English) Canada Express Seller Flash (English)  Canada Express Seller Flash (French) Canada Express Seller Flash (French) Designed to drive in-market IBM System x and storage solutions and promotions in the US and CA IBM also provides a no charge postcard for newly authorized IBM System x and/or Storage resellers to announce their new IBM relationship. Resellers can order up to TWO customized templates within the quarterly offering period. For each of the two customized templates, IBM will pay to print and mail from 50 to 2,000 mail pieces to your contacts using the promotion code provided the in that quarter’s Express Seller Flash newsletter! New resellers can order ONE customized New Reseller Announcement postcard within 12 months of their authorization date to announce their new IBM System x and/or System Storage reseller relationship. IBM will pay to print and mail from 50 to 2,000 mail pieces to your contacts using the following promotion codes –US: US8451 / CA: CA5241 See the following pages for step-by-step instructions on how to order the Express Seller New Reseller No Charge Announcement Postcard.

3. North America Business Partner Marketing To get started, access the Co-Marketing Center via PartnerWorld, https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_cfm_campaigns IBM Co-Marketing Center

4. North America Business Partner Marketing IBM Co-Marketing Center Click on ‘Visit the IBM Co-Marketing Center’

5. North America Business Partner Marketing IBM Co-Marketing Center You will receive a message that you are leaving the IBM Web site Click ‘Continue’

6. North America Business Partner Marketing IBM Co-Marketing Center Make sure your browser has ‘Pop-Ups’ enabled for your session.

7. North America Business Partner Marketing Upload your company logo in your profile (1 time setup only) Company Profile is based on Company Name, Address from PPS Complete your CMC Create and Design profile by uploading your company Logo. Uploaded Business Partner Logo will be pre-populated into Customable templates From the CMC Home page … Select Administration > Business Partner Maintenance > Business Partner Logo Upload Upload Logo file.  File types accepted: jpg, tif, gif, png, pdf, or eps  Resolution must be AT LEAST 300 dpi.  Width to height aspect ratio of 2 to 1. (ex. 2" by 1") IBM Co-Marketing Center

8. North America Business Partner Marketing Get started on customizing your no charge Express Seller Postcard Access the Express Seller Template by selecting the following: Create & Design – Campaigns – Express Seller Create & Design

9. North America Business Partner Marketing You are now presented with the available Express Seller Postcard. Click ‘Customize’ under the postcard titled “Express Seller – New Reseller – Postcard” to begin modification of your deliverable. Create & Design

10. North America Business Partner Marketing On the front of the postcard, only the IBM Business Partner logo is editable. As a new reseller, you should use the default IBM Business Partner logo displayed Click ‘Continue’ to proceed to customizing the back ’ Create & Design

11. North America Business Partner Marketing Alternately, you can toggle between ‘Front’ and ‘Back’ by clicking on the image for each on the right side of the screen Create & Design

12. North America Business Partner Marketing Clicking in any of 5 ‘Editable Areas’ allows you to add your information and content specific to your company’s requirements. Over-ride the sample copy in the editable box with your copy – see sample pop-up in screenshot When completed, click on ‘Continue’ to proceed. Create & Design

13. North America Business Partner Marketing A final checkpoint allows you to return to ‘Make Additional Changes’ if necessary. Once you are finished, click ‘Continue’.  click on Asset thumbprint to preview  when customization is complete, click Continue and submit asset for approval. Create & Design

14. North America Business Partner Marketing Confirm that you wish to approve your post card by clicking ‘OK’ Create & Design

15. North America Business Partner Marketing You will see confirmation that your post card has been submitted to IBM for approval. A note on approvals: All templates are reviewed by a designated IBM approver to ensure appropriate messages and consistency with IBM brand guidelines. Approvals take approximately 24-48 hours During this time, you may access, edit and modify your artwork. However you will need to resubmit changes for approval prior to placing an order. You will receive an email to inform you that your design has been approved and can be ordered Create & Design

16. North America Business Partner Marketing If you would like to check the status of your Postcard, check the ‘Image Archive’. Resources - My Campaigns – Image Archive Create & Design

17. North America Business Partner Marketing The Image Archive will display your Postcard. You can also send a draft of your project by clicking on ‘Send Draft’. Create & Design

18. North America Business Partner Marketing Enter up to 5 e-mail addresses, a Subject Line, and click ‘Send E-mail’ to forward your Postcard. Create & Design

19. North America Business Partner Marketing Once your image is approved The Image Archive will display your Postcard. You can order your Postcard by clicking on ‘Order’ Create & Design

20. North America Business Partner Marketing Submit your order for print Print Delivery options: 1) Download the PDF print file for local printing 2) Email the final asset to colleagues for review 3) Order Printed asset through your regional printer, and choose Direct Mail, Bulk Shipments or a combination of Direct Mail and Bulk. Enter the Express Seller Postcard Promo Code (instructions later in deck) to get 50 – 2000 at no charge Click through the menus to choose your print deliver options, select your lists (if applicable), make bulk quantity selections and schedule shipments From the CMC Home page … Select Resources > My Campaigns > Image Archive > Select approved Print Asset with Order Option 1 3 2

21. North America Business Partner Marketing View your cart and checkout to finish order

22. North America Business Partner Marketing View your cart and checkout to finish order Make sure to upload your list - goes to 3 rd party mail house – IBM DOES NOT have access to your contact list

23. North America Business Partner Marketing Enter Promotion Code during checkout and finish order Note: A promotion code may be used only once Applies only to this Express Seller template Enter the New Reseller Postcard Promo Code to receive 50 – 2000 mailed to your target list at no charge US Orders: US8451 CA Orders: CA5241

24. North America Business Partner Marketing To view your Order History Resources – My Campaigns – Order History Create & Design

25. North America Business Partner Marketing The Order History will list all orders that have been placed in the CMC Tool by your company. Create & Design

26. North America Business Partner Marketing Click on ‘Contact Us’ to access the e-Service form Or send an e-mail to ibmcmc@us.ibm.comibmcmc@us.ibm.com Need Help?

27. North America Business Partner Marketing Need Help? 1) Complete and Submit the e-Service form 2) Send an e-mail to ibmcmc@us.ibm.comibmcmc@us.ibm.com 1. 2.

28. North America Business Partner Marketing 1 Login to IBM Co-Marketing Center system via PartnerWorld, https://www-304.ibm.com/partnerworld/mem/mkt/mkt_cmkt.html -> auto-redirect to Pitney Bowes System using PartnerWorld Single Sign on 2 Upload Own Company Logo. Stored in Business Partner Profile in CMC 3 Select Create & Design, Campaigns, Express Seller 4 Customize Express Seller Postcard as desired 5 Preview asset 6 Submit Asset for IBM Approval (add Coupon Code for free Express Seller Offer) 7 Receive Approval Notice from IBM 8 Return to IBM Co-Marketing Center Create & Design to complete Order 9 Select Asset from Image Archive, Review, and Submit Task to Order final asset. 10 BP sees confirmation of CMC Create & Design order. Job completion in Campaign History. Co-Marketing Center Quick Guide