1. bow-wow WOW! Business Plan April, 2010

2. Executive Summary: Executive Summary: * Home based business to create and market accessories for dogs. * Initial marketing via local craft fairs and partnering w/specialty events events * Future plans – “paw-ties” for small groups; addition of website; advertising in target market media (e.g. AKC website, magazines) advertising in target market media (e.g. AKC website, magazines)

3. Market Analysis * 1996 - $21 billion pet industry * 2009 - $47 billion pet industry (Source: American Pet Product Association)

4. $ Spent (in billions) Food$18Supplies/Medicine$11 Vet Care $13 Live Animal Purchases $ 2 Total$47

5. 2010 Pet Trends (Source: American Pet Product Association ) *Pet Gyms/Spas *Retailers offering pet products (e.g. Old Navy) *Pet Personal Care Items (toothbrushes, wipes) *Pet Fashions – (costumes, jeweled collars)

6. Competitor Analysis * Similar home-based businesses * Local boutique pet stores – (although these could be potential candidates for consignment products). these could be potential candidates for consignment products).

7. Start Up Costs Supplies $ 1,200 Equipment $ 1,100 Fees* $ 500 Total $ 2,800

8. Projected Sales 2010 Earbows $ 900.00 Dog Bow Collars $ 2,000.00 Dow Bow Collar Wardrobe $ 1,200.00 Collar Bows $ 600.00 Reversible Collar Covers $ 800.00 Treat/Leash Bags $ 500.00 Total $ 6,000.00