1. Keith Parnell keithparnell.com @parnellk63 Tidewater Mortgage Services, Inc.

2. Video blogging, sometimes shortened to vlogging, is a form of blogging for which the medium is video, and is a form of Internet television.* * Source: Wikipedia Tidewater Mortgage Services, Inc. @parnellk63 1 st video blog January 2, 2000 By Adam Kontras, The Journey

3. ProsCons Visuals excite your readersServer space can be expensive Encourages word-of-mouth trafficVideo shoot more difficult Some can talk better than writeCan be time consuming Builds your visual brandEquipment could be expensive Still holds a uniqueness factorRequires more prep than blogging Can set you apart from the crowdNot optimal for search engines Can be more personalNot all viewers like video Reaches more online channelsNot all viewers can watch video Tidewater Mortgage Services, Inc. @parnellk63

4.  Avoid constant zooming and panning. ◦ If you must zoom, consider walking closer. ◦ If you must pan, move slower than your instincts tell you.  Avoid shaky-cam. ◦ Unless that’s the look you’re going for, invest in a tripod.  Watch the headroom. ◦ Depending on your audiences’ viewing screen, buffers on the edges can be a catastrophe. Tidewater Mortgage Services, Inc. @parnellk63

5.  Think about shooting interview style. ◦ Sometimes you will look silly looking directly into the camera. Imagine someone interviewing you.  Check the lighting. ◦ If you’re shooting outside, notice what the sun is doing to your shot. ◦ If you’re shooting inside, be careful of the shadows. ◦ Good lighting can sometimes make lame cameras look good.  Shoot for the edit. ◦ Don’t worry if you get off topic. Sometimes the best content comes from carry-on conversations. Tidewater Mortgage Services, Inc. @parnellk63

6.  Get close to your subject. ◦ No nose hairs please but make sure you don’t have tons of dead space surrounding the subject. ◦ The tighter your shot, the higher the perceived video quality.  Check your backgrounds. ◦ Avoid busy or moving backgrounds when possible. ◦ Don’t let the plant behind you look like it is your 1960’s bouffant hairdo. Tidewater Mortgage Services, Inc. @parnellk63

7. Tidewater Mortgage Services, Inc. @parnellk63

8.  YouTube ◦ Up to 2 GB per video and 10 minutes long. ◦ Direct app upload from iPhone, Palm Pre & Android. ◦ Can email video from any device or computer.  Vimeo ◦ Up to 500 MB per week. ◦ Up to 10 videos per day.  Viddler ◦ Up to 500 MB per video and no length limit.  Blip.TV ◦ Up to 1 GB per video. Tidewater Mortgage Services, Inc. @parnellk63

9.  Qik ◦ Can stream directly from your mobile phone. ◦ Supports Android, iPhone, Nokia, & BlackBerry smartphones.  ustream.TV ◦ Can stream directly from any Internet-based camera. ◦ Can create “shows” containing many videos. ◦ Can embed “shows” into your website/blog for live viewing. ◦ Unlimited viewers. Unlimited number of videos. Up to 3 hours per video. ◦ Enables live chat with video recording. ◦ Enables live social stream (Twitter) with video recording. ◦ Allows simultaneous use with Skype. Tidewater Mortgage Services, Inc. @parnellk63

10.  Be smart with SEO. ◦ Add descriptive text to each blog entry using as many relative keywords as possible.  Where is the Call-to-Action? ◦ Webforms are a critical asset for lead generation.  Host give-away contests on video. ◦ Everyone loves to hear their name called at a drawing.  Publish great content. ◦ The content should be what your viewers want to hear. They don’t care what you want to hear.  Upload your videos everywhere. ◦ Your blog, YouTube, Vimeo, Viddler, Blip.TV, Facebook WITH LINKS BACK TO YOUR BLOG! Tidewater Mortgage Services, Inc. @parnellk63

11. Use common sense! Tidewater Mortgage Services, Inc. @parnellk63

12. Tidewater Mortgage Services, Inc. @parnellk63

13. Keith Parnell keithparnell.com @parnellk63 Tidewater Mortgage Services, Inc.

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