1. Communicating Intercultural

3. Market Trends A. Market Globalization - Communication & Transportation Techniques. -Technological advancement -Products made at different places and sold elsewhere. B. Cultural Diversity of Employees. - Various Nationality, ethnic, racial, religion backgrounds leads Intercultural Business Communication USA workforce-Europe, Canada, American, Indian, Africa, Asian, Latin -Gender, age, family, education, status To be successful –Sensitive to Cultural difference & poses good. Inter cultural skills

4. Culture is a shared system of symbols, beliefs, attitude, values exception & norms of behavior. Ethnic, religious, Professional -Sub-Culture –a distinct group that belongs to a major culture. -Culture is learned by listening to other members and observing their behavior. -Direct & Indirect Methods of Learning.

6. Imp. of Recog. Cultural Differences People from diff. culture encode and decode messages differently. 1.Increases chances of misunderstanding 2.By being sensitive –We do not assume everyone thoughts to be like us. 4 Categories of Cultural Difference. 1.Verbal & Nonverbal actions. 2.Legal & ethical differences. 3.Social Differences –values wealth, status, manners. 4.Non Verbal differences attribute to personal space & Body Language

8. Ethnocentric Tending to judge all other groups according to one’s own behavior & customs. Sterotyping- predicting individual behavior or character on the basis of their membership to a particular class. To overcome Ethnocentric behavior. 1.Acknowledge distinctions 2.Avoid assumptions 3.Avoid Judgments

9. Recommendations for Writing Efficiently Speaking- Word Choose, Acc. To Audience Writing- 1. use plain English 2.Be clear 3.Address –International Correspondence purpose. 4. Cite No.s carefully. 5. Avoid Slang & Idioms 6.Be brief. 7.Use Short [paragraphs 8. Use transitional elements

10. Guidelines for Speaking 1.Try to eliminate noise. 2.Look for Feedback 3.Speak slowly & rephrase your sentence. 4.Clarify your true intention with repeated examples. 5.Don’t talk down to other person. 6.Use objective and accurate language. 7.Learn foreign phrases. 8.Listen carefully & patiently. 9.Adapt your conversational style acc. to the other person. 10.Check frequently for comprehension 11.Clarify what will happen next. 12.Observe Body Language.

11. Ways to improve speaking to persons who use English as second lang. 1.Clarify your meaning 2.Avoid Slang and Idioms 3.Listen Carefully 4.Don’t assume that people understand the tone of your voice. 5.Repeat preferences to communication style.

12. Ways to improve speaking to persons who do not use English as second language 1.Learn the foreign Language 2.Translator – Understand analyze the cultural context and behaviors. 3.Teach the other person your language.

13. This is your WORLD……