1. Clocky: The Runaway Alarm Clock
Marketing Strategy
Clocky: The Runaway Alarm Clock

2. ASSESSING OUR MARKET SEGMENT POSSIBILITIES
Fun Market
Need Market
Disadvantages:
-Short Life Expectancy
-May Not Appeal to The Need Market Because it Will Be Viewed as a Gag Gift
Advantages:
- Can Be Viewed Favorable by the Need Market
Great Gift
More Chance of becoming a fad than a long-lasting product
Disadvantages:
-People do not view it as effective.
-A lot of competition
Advantages:
-Decrease Chance of becoming fad
-Large Customer base; Lot of people have sleeping problems

3. Positioning Clocky For Our Target Segment
OUR POSITION
Positioning Clocky For Our Target Segment
To those who have trouble getting out of bed, and are used to sleeping through their alarm. Clocky, as oppose to other clocks, will guarantee you will step out of bed.

4. OUR PRODUCT -Simple to use -Runs away beeping
-Simple to use
-Runs away beeping
-Withstands Fall from night stand
-Picks a new place to hide every morning
-Different from the puzzle alarm clock

6. 6

7. OUR PRICE

8. OUR PLACE

9. Clocky Mailing List 0-18217 18-25463 26-454925 46-551453 217 0-18

10. OUR PROMOTIONS

11. PROFIT

12. OUR BEQ

13. THANK YOU Jonathan Herskowitz Jake Litwin Zachary Goldstein
Binyomin Rubin
David Zepeda