1. TEAM MEMBER XYZ Consultants, LLC

2. Restaurant Name …tagline/statement that is reflective of your restaurant theme/market position, …like  When you’re here, you’re family.

3. Our Core Theme and Identity Description of cuisine Market position Value proposition from customer’s perspective Etc.

4. Our Target Market Description of target market, in terms of  customer types,  location,  segment within a given cuisine (e.g., fast Italian),  service dimension (French service, build-your-own pizza, walk-up window, etc.)  Other relevant descriptors

5. Core Strategy Description of value proposition from investor’s perspective Generic strategy type  Low-cost, differentiation, focus…? Critical success factors  Identify 2-3 factors, activities, strategic space, etc. that will make your strategy work Your capabilities  Which Value Chain Activities that give you an advantage etc.

6. Starters, Soups, Salads Entrees Menu

7. Featured Ingredients Halibut Spinach Grits Pernod Cream sauce Broccoli rabe Carolina Low Country Halibut  Seared filet of fresh Halibut served over griddled Southern-style grits cakes and wilted leeks, finished with a light Pernod cream sauce  Garlic and sea salt-roasted broccoli rabe  Home made Caesar salad  Wine pairing – Cakebread Chardonnay, Anderson Valley, 2005 Statement re: Why this dish is representative of restaurant strategy, theme, market position? Menu Price = $ 29.95 + $9.50

8. Dudley’s Metropol Cuisine Brief description Customers Cuisine Brief description Customers Principal Competitors

9. Merrick Inn Portofino Cuisine Brief description Customers Cuisine Brief description Customers Principal Competitors

10. General Address or Neighborhood Other locational descriptors, like Next to Lexington Opera House Us Merrick Inn Dudley’s

11. General Address or Neighborhood Other locational descriptors, like Next to Lexington Opera House Us Merrick Inn Dudley’s

12. General Address or Neighborhood Other locational descriptors, like Next to Lexington Opera House Us Merrick Inn Dudley’s

13. Physical Characteristics Seating  Indoor, patio, etc.  Capacity Bar, other Tables  Type  Size  Shape  Settings (white linen, brown paper, etc). Décor Other – lighting, music,

14. Layout Bar Total Sq. Ft. No. Seats No. Tables

15. Front of the House Back of the House General manager 1 Maître d‘ 4 Wait Staff 1 Bartender 1 Sommelier 1 Bus Boys 2 Valet parking attendants Executive chef 2 Line Cooks 1 Dishwasher Staffing Plan

16. High Hope Steeplechase WUKY Sponsor Hospitality booth near finish line Full-page color ad in race day program 10-second radio spots  NPR “Morning Edition”  NPR “All Things Considered”  WUKY “Curtains at Eight” Marketing Plan

17. Magazine Ads Sponsorship for LEXArt’s “Gallery Hop” The Lane Report Smiley Pete Publications  Business Lexington  The Chevy Chaser  Southsider Keeneland Magazine Keeneland spring and fall racing programs Support for (and ad appearing in) official “Gallery Hop Guide” Marketing Plan

18. Annual Gross Profit Before Taxes $ 27,779 Budget ItemAmount Revenue per Day $ 2958 Food Cost per Day $ 1312 Labor Cost per Day1337 Operations Cost per Day201 Total Costs per Day$ 2851 Gross Profit per Day per Year $ 106 $ 27,779 Food % of Revenue44% Labor % of Revenue45%

19. Restaurant Name here Concluding comments  Why will your business plan work?  Because of strategy?  Unique insights/perspective?  Implementation and execution?